Director at Amimon in charge of China Business

China/Hong Kong Marketing Manager / Digital TV Specialist (Nov.2005 to Oct.2006)Intel Corporation (DTD DHG)I’m included in the Intel acquisition of Zarlink’s DTV front end business because of my excellent work in Zarlink. I’m the only employee been invited to join Intel in Zarlink China.In charge of Intel Demodulator and Tuner products and technology in China and Hong Kong.

In charge of Consumer Communications product line including digital TV front-end products, GPS, Blue-Tooth, Cellular Phone Transceiver & Discrete Optic Products in Mainland China and Hong Kong. Mostly focused on digital TV market. Created over 100% sales revenue increase in CY02 and 200% increase in CY03, over 30 million US$ revenue in CY04 and 35 million US$ sales revenue in FY05.Successfully promoted new DVB demodulators and tuners in China market and cleared some of the competitors out of China market. Made Zarlink DTV front end products be regarded as default solutions in China from almost unknown. Grow consumer business from below 5% of Zarlink China business to 70% of the business.Tracking the progress of China terrestrial DTV standard. Developed direct communications with all the five key players of China terrestrial DTV standard and MII China.