LION – LinkedIn Open NetworkerMARKETING AND BUSINESS DEVELOPMENT CONSULTANT ASSISTING BUSINESSES IN DEVELOPING MARKETING STRATEGIES, IMPLEMENTING MARKETING PLANS AND INCREASING LEAD CONVERSIONYears of experience in sales and marketing coupled with a natural curiosity of keeping up with the latest trends and technology have allowed me the opportunity to share my know-how and provide marketing direction to smaller companies aiding in the growth of their businesses. The main thing for a smaller enterprise to recognize is that in order to grow the business they need to understand they are in the business of selling and marketing what they do. This is often more important than the goods or services they provide.As a marketing professional, I can assist in determining the overall goals and objectives of marketing, help to establish or refine a marketing budget in both time and money, aid in the formulation of a marketing strategy to support goals and objectives and then develop a plan to support the strategy. We can then: Perform a Website Assessment- Review current website ensuring that it is generating traffic and is keyword optimized. As part of an overall plan we will discuss developing a content management strategy and recommend any changes or adjustments as necessary Evaluate the Lead Generation Process- is the website generating traffic and what is being done with the contact information of people who have been to the site?  Develop A Lead Nurturing Plan -A small percentage of prospects are willing and able to buy at the initial point of contact. We will help stay "top of mind" throughout the decision buying process by implementing a plan incorporating regular communication.****************Recruiters, HR Managers, Hiring Managers, SVPs, CMOs, Presidents connect with me to get access to my network deep in industry leadership.***************Specialties: Strategic development, direct marketing, online marketing, sales, sales management, brand management, expense control, tactical implementation, forecasting, time management, vendor relations, problem resolution, staff supervision, forecasting, business development, SEM, SEO, analytics, performance measurement, customer acquisition, P & L management, direct response marketing, experiential marketing, customer retention, multichannel marketing, lead conversion, segmentation