Consultancy, strategic advice and activation of effective organic and paid social media campaigns for a range of clients across all platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube). Previous campaigns cover several sectors including fashion, retail, B2B, research and tech startups.Acting as Media Strategist on a 12 month in-housing project for a major US entertainment brand. This role required active management of monthly budgets exceeding $8 million, and providing strategic planning for paid search, paid social and paid display campaigns. The remit was 17 EMEA markets, and also involved leading monthly performance highlights, developing QBR slide decks, developing audience and targeting opportunities, competitor analysis research, pitching and coordinating staff training for in-house teams.Running successful white label programmatic campaigns for clients including a rapidly growing hyper-casual games publisher.Producing high impact video social media content for clients including Netflix, Amazon, Facebook, Google, NOW TV, Rovio, Mars Petcare and Sky Sports.Partnering with Birdy Films to form FrameLyst, a specialist computer animation service to provide affordable high quality video content to the scientfic and medical communities.Creating video branding assets using After Effects and Essential Graphics templates to streamline and improve client video workflows.Delivering a range of training courses for clients covering social media content, video editing, production, licensing and live streaming.Developing video templates to allow for rapid repurposing of content into 16:9, 9:16 and 1:1 aspect ratios.

My role includes the following; Web design and developmentI’ve been developing websites in one form or another since 1997. Starting out with basic hand coding in Notepad and Netscape 1, this interest led me to complete an MSc in Multimedia Applications and I’ve worked in web design and development ever since.Recently my role has involved WordPress development, HTML5 responsively designed websites and PHP / MySQL projects.I am passionate about the web, and genuinely excited by the possibilities presented by mobile and cloud-based computing.Social media channel managementI created and actively manage the corporate social media channels for the University of Leeds, and work with colleagues to ensure we offer an engaging, fun and safe environment for all our audiences.This has led to an active involvement in social governance, and setting up quality assurance guidelines.Content productionI write copy and produce images for the University of Leeds corporate website, social media channels and many other websites.I frequently produce or co-author technical guides and reports with colleagues. These include best practice guidelines, and IT system walk-throughs.At regular intervals I lead training workshops, and teach web writing skills to University of Leeds staff.Video productionI co-authored the quality assurance guidelines that are in use internally and by three production companies.Helped create a set of video branding assets that could be applied to all footage to ensure consistency and professionalism.iOS developmentIn a personal capacity I have developed a free film recommendation iOS app caled Mood4Movies. This was built using Adobe PhoneGap and Apple XCode and packaged as a native binary.