Richa Rathour Email & Phone Number

Dubai, United Arab Emirates

At Habot Connect, I specialize in analyzing data from diverse marketing campaigns, including email, social media, and paid ads, to assess performance through key metrics such as clicks, conversions, ROI, and customer lifetime value (CLV). My expertise lies in leveraging advanced analytics tools like Google Analytics, Lucky Orange, and heatmaps, along with email and WhatsApp campaign data, to uncover actionable insights that drive strategic decisions and improve campaign effectiveness.I excel in tracking and consolidating data from multiple platforms, enabling a comprehensive analysis of customer behavior, engagement patterns, and campaign performance. By employing advanced techniques such as cohort analysis, A/B testing, and predictive modeling, I provide deep insights that guide campaign optimization and audience targeting.Proficient in utilizing check sheets, control charts, and the 80:20 rule, I identify critical bottlenecks, prioritize high-impact areas, and implement corrective measures to enhance performance. My ability to translate complex data into clear, actionable strategies ensures continuous improvement and maximized ROI across all marketing channels.

Indore, Madhya Pradesh, India

Analyzing data from marketing campaigns across email, social media, and paid ads to measure success through metrics like clicks, conversions, and ROI.Experienced in interpreting data from platforms such as Google Analytics, Lucky Orange, heatmaps, email, and WhatsApp campaigns to recommend actionable improvements.Skilled in tracking and collecting data from various platforms to analyze customer behavior and campaign performance.Proficient in using check sheets, control sheets, and the 80:20 rule to identify key issues and take corrective actions for campaign optimization

Minnesota, United States

Conducted marketing mix modeling and ROI analysis to evaluate the effectiveness of various marketing strategies.Helped clients in the healthcare, CPG, and retail industries optimize their multi-million dollar marketing budgets using analytical techniques.Analyzed advertisement point of sale (POS) data and sales trends in specific DMA/locations to provide actionable insights and recommendations to clients.Enabled businesses to make data-driven decisions that improve their marketing performance and drive revenue growth.

Lucknow, Uttar Pradesh, India

As a Statistical Analyst at Sanjay Gandhi Post Graduate Institute of Medical Sciences, I had the opportunity to work on various research projects and collaborate with researchers, physicians, and other healthcare professionals to analyze and interpret medical data. Some of my responsibilities and achievements during my tenure at the Institute.

Lucknow, Uttar Pradesh, India

As a Subject Matter Expert in Statistics at Chegg, I have had the opportunity to work with students from diverse backgrounds and help them understand complex statistical concepts. My experience in this role includes:Providing high-quality online tutoring to students on topics such as probability theory, hypothesis testing, regression analysis, and multivariate analysis.Developing clear and concise explanations of statistical concepts to help students grasp difficult concepts.Creating and reviewing study materials, including textbooks, practice exercises, and video lectures.Working with Chegg's content team to ensure that all study materials are accurate and up-to-date.Communicating effectively with students to understand their needs and tailor my teaching approach to their learning styles.Collaborating with other Subject Matter Experts in Statistics to share best practices and improve the overall quality of Chegg's statistical tutoring services.Staying up-to-date with the latest trends and developments in the field of statistics to ensure that my knowledge is current and relevant.

Master'S Degree, Statistics

Bachelor Of Science - Bs, Computer Science And Statistics