Richard Atkins Email & Phone Number

Basel, Switzerland

Led the migration of Volkswagen’s image and campaign assets between digital asset management platforms, overseeing all stages from full library download and data cleaning to upload, CMS tagging, and front-end build. Created detailed training materials to support agency teams in effectively navigating and utilising the new platform.

London Area, United Kingdom

Content Auditing. Working with producers and project managers to identify and track production spending across 3rd parties for 2024 as part of a wider Omnicom Global pipeline tracker.

London, England, United Kingdom

I was appointed to provide strategic digital transformation and production oversight support to the Volkswagen team, aligning with their shift towards a more responsive approach in addressing market dynamics.Central to my responsibilities was spearheading the collaboration between six Omnicom agencies spanning Media, Creative, Platform & CRM, with a focus on devising cohesive, end-to-end process frameworks and documentation for a more connected response to client briefs and creative output.I engaged with each agency individually and collectively, ensuring the incorporation of diverse perspectives while prioritising client objectives. This inclusive approach was aimed at fostering broader ownership and smoother adoption of the established processes moving forward.Additionally, I undertook the crucial task of identifying and mitigating risks stemming from knowledge silos, advocating for a more comprehensive Dynamic Creative Optimisation (DCO) strategy across digital channels.In addition to my strategic contributions, I was instrumental in fostering effective teamwork and collaboration among stakeholders. I navigated complex dynamics, political and agency priorities to improve collective productivity and synergy, ensuring alignment with organisational goals and objectives.Or to put it simply - herding cats into rooms to get them to talk to each other and work better together.

London, England, United Kingdom

Provided technical and operational guidance on product workflows, conducting feasibility audits and overseeing the project management of a digital automation platform from Proof of Concept to a functional MVP. Evaluated compliance requirements and outlined steps for future development.

London, United Kingdom

- Head of all digital production across AR/VR, Social, digital OOH, Display, Website and CRM- Responsible for hiring, training, resourcing and managing digital producers- Core member of BBH’s Digital Leadership Team involved in promoting, engaging and resolving all things digital across the whole Agency- Risk management and oversight of all digital production jobs throughout the Agency- 3rd party production partner management, liaison with internal & client teams- Digital lead on inter-agency collaboration within BBH Global & Publicis Global- Drove and streamlined internal production processes, workflows, digital integration, and documentation across all agency clients- Internal and external mentor and cross-agency instructor on digital production- Awards Judge: Webbys, Ocean Outdoor and others- Digital Production Lead for Tesco

London, United Kingdom

- Transformed Tesco's online and digital out-of-home strategy and capabilities- Technical media specialist in programmatic, rich media and dynamic OOH- On-shoot technical lead for print/film shoots with digital requirements- Mentoring and supporting the Assistant Producers- Digital Production Lead for Audi, The Guardian and Tesco

London

- Managed the team directly responsibly for delivering digital comms across Virgin Media's Brand and Trade- Technical lead, designed, built and managed dynamic templates for multiple weekly campaign updates- Structured and managed a full migration of all of Virgin Media's digital comms from DFA to rich media (MediaMind/Flash Talking)- Mentor and training program manager for junior developers

London, United Kingdom

- Technical lead for TribalDDB's studio, developing custom formats and templates for clients