Rich Backer is a Senior Customer Success Manager | Customer Experience and Optimization | Expert in Multi-Million Dollar Account Management | SaaS / Subscription Optimization | Driving Revenue Growth and Building Strategic Relationships. Colleagues describe them as "I've had the pleasure of working with Rich for many years and most recently as our Customer Success Manager. Rich has ability to build strong, lasting relationship with always a positive and professional attitude while ensuring our business objectives were understood and consistently met. He has deep knowledge of our digital subscription business, from onboarding, notification timing, billing dates, and payment options. He also led Digital River on site optimization with tangible improvements in key performance metrics such as user engagement, conversion rates and customer retention. I recommend Rich for any role where customer success, relationship management and site optimization are critical. He brings strategic thinking with great attention to detail and would be an asset on any team." and "I worked with Rich while I led the Category Management team for Microsoft Store and Rich was at Digital River. Rich was an invaluable extension of our team, helping us prioritize our site optimization strategy. Rich did a great job translating complex business priorities into a step-by-step optimization plan. In doing so, Rich consistently took the time to understand our goals, listen to our ideas and then came back with a plan to help us move forward with confidence - often delivering surprising insights preventing us from making poor decisions based on "HIPPO" hunches (my own included). If you're looking for a thoughtful, strategic site optimization leader, I can't recommend Rich highly enough."