Rich Basen, Cdme Email & Phone Number

West Palm Beach, Fl, Us

Madrid, Es

Responsible for leading the marketing strategy, execution and brand awareness for Cytric by Amadeus, an Online Booking Tool, for the Americas region.Responsibilities include:* NORAM marketing strategy and budget oversight* Collaboration with the NORAM Sales team on Lead Generation and sales pipeline activities* Optimization of marketing strategies to determine the most effective initiatives and results* Defining and measuring primary OKRs for the US region to effectively penetrate the market* Collaboration within a matrix environment to ensure the support for the Cytric solution is maximized* Leveraging organizational partnerships with Microsoft to successfully promote the brand’s Cytric Easy solution

West Palm Beach, Florida, Us

Organizational progressions:SVP Marketing, Leisure Sales and Community Engagement 2017 - 2021SVP Marketing and Leisure Sales 2016SVP Marketing 2014Responsible for leading the Official Tourism Marketing Corporation’s brand, leisure sales and marketing deployment strategies aimed at achieving a leadership position in the travel market for Palm Beach County. Led an integrated team for digital marketing, traditional marketing, social marketing, content & event marketing, public relations and communications. Spearheads development of long term marketing and brand strategies to drive increased visitation, length of stay and repeat visits. Directly oversees all International and Domestic Leisure Sales efforts for the organization. Responsible for Content and Community / Industry Relations teams. Collaborates with functional department areas including Group Sales, Finance, Destination Development, Human Resources and Business Intelligence.

Responsibilities include driving the brand, strategic vision and execution, while leading direct communication with airline and supplier partnerships. Hands-on responsibility in leading marketing, sales / business development, product development, technology, e-commerce, pricing and revenue management, internal / external relationships, customer care / contact center, finance and relationship management high performance teams.

Responsible for overseeing the strategic marketing, e-commerce, product, pricing and sales teams associated with the Southwest Airlines Vacations brand. Primary executive with the responsibility of ensuring day-to-day business initiatives were designed, developed and executed in the marketplace. Ensured through collaboration that results were achieved while leveraging the resources of the organization within a direct report and matrix environment.

In charge of managing the ATA Vacations brand concurrently while overseeing and directing the Southwest Airlines Vacations brand.