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@prnewswire.co.uk
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Richard Birks is listed as B2B SaaS Product Marketer at Adaptavist, based in United Kingdom. AeroLeads shows a work email signal at prnewswire.co.uk and a matched LinkedIn profile for Richard Birks.
Richard Birks previously worked as Senior Product Marketing Manager at Adaptavist and Director, Product Marketing at Zeotap. Richard Birks holds Bachelor Of Arts (Ba), History And Politics from University Of The West Of England.
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With over a decade working in product teams, I have experience in all aspects of product marketing, from discovering and validating customer problems through to owning the go-to-market strategy, including the positioning of features and products, and content creation that impacts the direct and indirect sales channels of the buyer journey. I am certified in the Pragmatic Institute's framework of product management, which provides a market-driven model for managing and marketing technology products. I hold the designation of PMC-II.I am also passionate about coaching as a tool for change in business. I became a qualified coach in 2017, certified through the Co-Active Training Institute and the International Coach Federation and hold the designations of CPCC and ACC, respectively.
Listed skills include Media Relations, Public Relations, Press Releases, Corporate Communications, and 20 others.
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London, Greater London, Gb
Responsible for identifying and defining the market opportunity for ScriptRunner Connect, a new product in the ScriptRunner brand portfolio within The Adaptavist Group, validating product-market fit, taking it to market and scaling its growth.
Berlin, Berlin, De
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.Responsibilities: - Be the voice of the customer, creating compelling messaging and positioning for Zeotap’s products that achieves cut-through.- Own the GTM strategy to achieve pipeline, adoption, and revenue targets for product lines; work with other marketing, sales and design functions to implement them.- Create product materials that enable the sales teams to communicate the value of Zeotap’s products throughout the customer lifecycle.- Be the go-to person for industry knowledge and the competitive landscape.
Paris, Fr
Criteo is the advertising platform for the open Internet, an ecosystem that favours neutrality, transparency and inclusiveness. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. Responsibilities:- Analyse the landscape and competition, research customer needs and trends, and continuously feed market requirements to Product Management to help shape the roadmap. - Develop effective product and capability messaging and compelling value propositions that truly resonates with customers. - Empower commercial teams with tools such as sales presentations, conversation guides, white papers, videos, best practice guides, solution sheets that out-position the competition.
Partner with leaders to improve all areas of business operations, including product-related initiatives, internal processes and leadership development needs.
New York, Ny, Us
Led the product development of PR Newswire’s core product, the Newswire, through roadmap planning, stakeholder management and running a team of 10 product experts (valued at £20.3m). I worked closely with the board and senior management team to deliver the financial commitments made to our shareholders.
New York, Ny, Us
Product management and marketing of 4 media intelligence products (+£500k) and development of the core product - the Newswire (£20.3m), with a team of 4 staff. Responsible for multiple product launches across EMAI, which included creating a go-to-market plan, roadmap strategy, market / competitor analysis, persona construction, key message development, product positioning and collateral creation for sales and marketing.
New York, Ny, Us
Managed Operations unit of 20 staff responsible for the fulfilment of our clients' global distribution needs (150 press releases per day).
Quick answers generated from the profile data available on this page.
Richard Birks works for Adaptavist.
Richard Birks is listed as B2B SaaS Product Marketer at Adaptavist.
AeroLeads has found 1 work email signal at @prnewswire.co.uk for Richard Birks at Adaptavist.
Richard Birks is based in United Kingdom while working with Adaptavist.
Richard Birks has worked for Adaptavist, Zeotap, Criteo, Impeccable You Ltd., and Pr Newswire.
You can use AeroLeads to view verified contact signals for Richard Birks at Adaptavist, including work email, phone, and LinkedIn data when available.
Richard Birks holds Bachelor Of Arts (Ba), History And Politics from University Of The West Of England.
Richard Birks is listed with skills including Media Relations, Public Relations, Press Releases, Corporate Communications, Product Marketing, Digital Media, Marketing Communications, and Management.
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