Richard Birks work email
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Richard Birks personal email
With over a decade working in product teams, I have experience in all aspects of product marketing, from discovering and validating customer problems through to owning the go-to-market strategy, including the positioning of features and products, and content creation that impacts the direct and indirect sales channels of the buyer journey. I am certified in the Pragmatic Institute's framework of product management, which provides a market-driven model for managing and marketing technology products. I hold the designation of PMC-II.I am also passionate about coaching as a tool for change in business. I became a qualified coach in 2017, certified through the Co-Active Training Institute and the International Coach Federation and hold the designations of CPCC and ACC, respectively.
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Senior Product Marketing ManagerAdaptavist Aug 2023 - PresentLondon, Greater London, GbResponsible for identifying and defining the market opportunity for ScriptRunner Connect, a new product in the ScriptRunner brand portfolio within The Adaptavist Group, validating product-market fit, taking it to market and scaling its growth. -
Director, Product MarketingZeotap Jul 2021 - Apr 2023Berlin, Berlin, DeZeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.Responsibilities: - Be the voice of the customer, creating compelling messaging and positioning for Zeotap’s products that achieves cut-through.- Own the GTM strategy to achieve pipeline, adoption, and revenue targets for product lines; work with other marketing, sales and design functions to implement them.- Create product materials that enable the sales teams to communicate the value of Zeotap’s products throughout the customer lifecycle.- Be the go-to person for industry knowledge and the competitive landscape. -
Senior Product Marketing ManagerCriteo Aug 2019 - Jul 2021Paris, FrCriteo is the advertising platform for the open Internet, an ecosystem that favours neutrality, transparency and inclusiveness. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. Responsibilities:- Analyse the landscape and competition, research customer needs and trends, and continuously feed market requirements to Product Management to help shape the roadmap. - Develop effective product and capability messaging and compelling value propositions that truly resonates with customers. - Empower commercial teams with tools such as sales presentations, conversation guides, white papers, videos, best practice guides, solution sheets that out-position the competition. -
Business Coach | FounderImpeccable You Ltd. Sep 2016 - Jul 2019Partner with leaders to improve all areas of business operations, including product-related initiatives, internal processes and leadership development needs.
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Head Of Product (Online And Media Communities)Pr Newswire Feb 2013 - Aug 2016New York, Ny, UsLed the product development of PR Newswire’s core product, the Newswire, through roadmap planning, stakeholder management and running a team of 10 product experts (valued at £20.3m). I worked closely with the board and senior management team to deliver the financial commitments made to our shareholders. -
Product ManagerPr Newswire Feb 2006 - Feb 2013New York, Ny, UsProduct management and marketing of 4 media intelligence products (+£500k) and development of the core product - the Newswire (£20.3m), with a team of 4 staff. Responsible for multiple product launches across EMAI, which included creating a go-to-market plan, roadmap strategy, market / competitor analysis, persona construction, key message development, product positioning and collateral creation for sales and marketing.
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Operations ManagerPr Newswire Jun 2003 - Feb 2006New York, Ny, UsManaged Operations unit of 20 staff responsible for the fulfilment of our clients' global distribution needs (150 press releases per day).
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Operations Team LeaderPr Newswire Jun 2002 - Jun 2003New York, Ny, Us
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Newsdesk Operations ManagerPr Newswire Aug 2000 - Jun 2002New York, Ny, Us
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Newsdesk SupervisorPr Newswire Oct 1999 - Aug 2000New York, Ny, Us
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Newsdesk Production AssistantPr Newswire Apr 1999 - Oct 1999New York, Ny, Us
Richard Birks Skills
Richard Birks Education Details
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University Of The West Of EnglandHistory And Politics
Frequently Asked Questions about Richard Birks
What company does Richard Birks work for?
Richard Birks works for Adaptavist
What is Richard Birks's role at the current company?
Richard Birks's current role is B2B SaaS Product Marketer.
What is Richard Birks's email address?
Richard Birks's email address is ri****@****e.co.uk
What schools did Richard Birks attend?
Richard Birks attended University Of The West Of England.
What skills is Richard Birks known for?
Richard Birks has skills like Media Relations, Public Relations, Press Releases, Corporate Communications, Product Marketing, Digital Media, Marketing Communications, Management, Social Media, Product Management, Internal Communications, Social Media Measurement.
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