I am a dedicated Creative Director with over 2 decades of experience in the marketing and advertising industry, focusing on consumer electronics and B2B tech and fintech sectors. I believe in the power of storytelling and visionary thinking to connect with audiences and create memorable brand experiences.Throughout my career, I have been instrumental in leading multidisciplinary teams, comprising writers, designers, and developers, to deliver high-impact brand development and marketing projects. One of my most notable achievements was the comprehensive branding and market launch of Kony DBX. This involved developing a new name, logo, brand book, and messaging & positioning strategy, as well as supporting the launch with marketing materials, videos, ad campaigns, and an ABM direct mail campaign. The results were outstanding: a 158% increase in growth and a 75% increase in new banking customers worldwide. Our agency's efforts were recognized with the Kony Alliance Partner of the Year award.My tenure has also been marked by several industry accolades, including multiple awards from Microsoft and recognition from Chief Marketer and Worldwide Business Review. Internally, I have played a crucial role in shaping our agency's business development and operational efficiency. I helped define our branding methodologies and go-to-market frameworks, which have streamlined processes and driven growth. I thrive in the spaces between insights, strategy, and execution. By informing strategists what implementers need, and translating insights and strategy to actionable plans, my teams are able to produce the outcomes that propel client success. I am a constant learner, whether it be new clients, brands, industries, content platforms, strategies, audiences, or simple hacks to improve efficiency and outputs, my ability to learn fast has been the backbone of my success. I characterize my leadership style by a blend of curiosity, enthusiasm, and strategic thinking. I am committed to fostering a collaborative and innovative environment where creativity can thrive. Mentoring emerging talent and driving strategic initiatives are among my core strengths. I am eager to bring my comprehensive skill set and my passion for creative excellence to a forward-thinking brands. My goal is to continue pushing the boundaries of what's possible in brand development and marketing strategy, helping clients achieve their business objectives and stand out in their respective markets.Message me if you are ready for your next big brand move! Rich.blackwell@metia.com
Listed skills include Advertising, Web Design, Graphic Design, Online Advertising, and 16 others.