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Results-charged career with 30+ years of hands-on experience marketing to healthcare professionals and consumers. Expertise in Omnichannel marketing, relationship marketing, advertising, and communications.Strong leadership, communication, strategy, creative, and analytical skills. Solutions focused and results oriented. Specialties: • Pharmaceutical marketing, advertising and promotion • Omnichannel and Digital Marketing • Strategic planning • Client management
Patterson Consulting
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Independent ConsultantPatterson Consulting Jun 2022 - Present
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Executive Vice President, Omnichannel StrategyBiopharm Communications Jan 2020 - Jun 2022New Hope, Pa -
Senior Vice President, Engagement StrategyBiopharm Communications Nov 2016 - Jan 2020New Hope, PaSpecialize in multi-channel marketing and promotion that drives our clients business. We leverage behavioral data and advanced CRM technology to drive insights, develop content, deploy campaigns, measure and report on campaign effectiveness, and optimize campaign effectiveness. -
Vp StrategistEvolution Road Llc Mar 2010 - Nov 2016Chatham, NjLeverage deep subject matter expertise and marketing innovation to build research-based, results-driven digital marketing strategy and promotion plans, then manage/guide their implementation to drive topline sales at high ROI. -
Vp, Group Director - Client ServicesMicromass Communications May 2009 - Mar 2010Morristown, Nj And Cary, NcManage the development and implementation of online and offline marketing programs. Work with the strategic, creative, digital, and client services teams to deliver excellence on behalf of the agency.
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PresidentPatterson Consulting Group, Llc Nov 2003 - May 2009Doylestown, PaThe Patterson Consulting Group is dedicated to generating significant returns for healthcare brands through brand-enhancement strategies. By developing and implementing strategies that improve the treatment experience for patients and healthcare providers, we help our clients build enduring, value-based relationships with their customers.
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President, Health Management Products & ServicesHealthanswers, Inc. Jan 2000 - Oct 2003Pennington, Nj And Austin, TxLed development of flagship population-based health management products and services marketed to healthcare product manufacturers (drugs, devices, nutritionals), health plans, and employers. Managed content development, Web design/development/production, marketing & sales, operations, and finance functions.
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Partner - Hastings Healthcare Group; Managing Director Health Management DivisionHastings Healthcare Group, Inc. Jul 1991 - Dec 1999Pennington, NjCo-founder of marketing services company providing strategic marketing consulting; multi-channel relationship marketing programs (demand-published print, Web/online, call center); and full advertising agency services for pharmaceutical manufacturers
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Vice President, Management SupervisorMed Communications, Inc. Aug 1986 - Jun 1991Woodbridge, NjManaged relationships for development and delivery of strategic and tactical marketing and advertising services to pharmaceutical clients. Services were targeted to healthcare professionals, including sales support, journal advertising, direct mail, promotional medical education, and patient education. Led agency activities on the launch of several products in categories including neurology, osteoporosis, gastroenterology, and oncology.
Richard Patterson Skills
Richard Patterson Education Details
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Biological Chemistry, Human Genetics -
Biochemistry -
Drexel UniversityEducation
Frequently Asked Questions about Richard Patterson
What company does Richard Patterson work for?
Richard Patterson works for Patterson Consulting
What is Richard Patterson's role at the current company?
Richard Patterson's current role is Independent Consultant.
What is Richard Patterson's email address?
Richard Patterson's email address is rp****@****oad.com
What is Richard Patterson's direct phone number?
Richard Patterson's direct phone number is +121586*****
What schools did Richard Patterson attend?
Richard Patterson attended University Of Michigan, Stony Brook University, Drexel University.
What are some of Richard Patterson's interests?
Richard Patterson has interest in Family, Cooking, Dining, Science, Trivia, Golf.
What skills is Richard Patterson known for?
Richard Patterson has skills like Marketing Strategy, Strategy, Digital Marketing, Online Marketing, Integrated Marketing, Crm, Strategic Planning, Advertising, Pharmaceutical Industry, Marketing, Marketing Communications, Multi Channel Marketing.
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Richard Patterson
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Richard Patterson
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