Richard Ford Email & Phone Number

Florida, United States

➤ Spearheaded the development of aggressive business strategies aligned with long-term vision, securing Board of Directors’ approval.➤ Built and optimized high-performance marketing, operations, and finance teams for four brands under the International Health Brands umbrella, leading 34 employees across two Florida locations and remote operations.➤ Introduced and executed a comprehensive employee benefits program, encompassing health, vision, life insurance, 401(k), and paid time off, enhancing employee retention and satisfaction.➤ Negotiated and secured multi-faceted insurance coverage for all entities, including fire, product liability, and Director & Officer liability, minimizing corporate risk exposure.➤ Successfully raised capital to fuel an accelerated product development pipeline, resulting in the launch of 45 products within just 11 months.➤ Took full ownership of P&L management, driving financial performance across revenue, EBITDA, and expense control for four distinct brands.➤ Achieved a remarkable growth trajectory, expanding consolidated P&L from $4M to $75M in just 18 months, generating $25.2M in cash flow while shipping products to 107 countries ➤ Structured and negotiated two strategic joint ventures with influential brand ambassadors, enhancing market presence and brand equity.

Powell, Tennessee, Us

Led start-up businesses in Brazil, Nigeria, Kenya, South Africa, Madagascar, Sri Lanka, and India, developing and managing relationships with distributors (35), facilitating medical device regulatory registration, and building relationships and sales with major medical institutions and hospitals.➤ Restructured go-to-market model in Brazil, growing revenues 86% over a three-year period while expanding EBITDA margin 900 basis points.➣ Presented case to executive team; secured multiple investments for Brazilian start-up.➤ Performed extensive due diligence on distributors, identifying the best positioned to represent the DeRoyal brand; trained, supported, and certified more than 500 technical representatives.➤ Cultivated long-term relationships with doctors that influenced national medical policy supporting the use of DeRoyal devices.➤ Implemented regulatory strategies that reduced time to revenue, including negotiating MDSAP (medical device single audit program), clearing regulatory pathway for 175 medical device items.➤ Led negotiation of 10-year, multimillion-dollar OEM medical device partnership with Tier 1 pharmaceutical company in Brazil.➤ Grew Operating Room and Intensive Care Unit brand presence from less than 10 to more than 75 Tier 1 private hospitals in less than 36 months, establishing brand distribution in key public and private hospitals.➣ Established brand distribution in key public and private hospitals, such as Sírio Libanês, Rede D’Or, Rede Amil, Beneficiência Portuguesa, Albert Einstein, Hospital do Coração, Hospital Mãe de Deus, Hospital Moinhos de Vento, Aga Khan University Hospital, Chris Hani Baragwanath Academic Hospital.

Powell, Tennessee, Us

➤ Led negotiation of 10-year, multimillion-dollar OEM partnership with Tier 1 pharmaceutical player in Brazil (in process).➤ Implemented regulatory strategies that reduced time to revenue, including negotiating MDSAP (Medical Device Single Audit Program), clearing regulatory pathway for 175 medical device items.

Knoxville, Tn, Us

Led $75 million P&L, including developing innovation processes, product commercialization, go-to-market programs, business planning, product management, and marketing communications for PetSafe’s largest business unit. Set strategy for R&D, manufacturing, operations, and sales.➤ Led product innovation from concept to retail shelf, generating incremental revenue of $6.2 million, or 9% in fewer than 24 months.➤ Expanded revenue from PetSmart and Walmart $2.75 million, or 16%, in a year.➤ Doubled consumer satisfaction to an average Net Promoter Score of 45.➤ Executed rigorous portfolio pricing strategies, generating incremental net income of 7%. ➤ Achieved 21% sales lift through a multi-channel consumer marketing program. ➤ Led productivity gains, reducing SG&A 58% and improving inventory turns 29% through a redesign of the product development workflow, engineering, and marketing communications process

Rochester, New York, Us

Managed P&L for $1.2 billion region (North & South America), managing nine product and business development managers in Atlanta, São Paulo, Buenos Aires, and Mexico City going to market through the consumer electronics, mass, food & drug, e- commerce, distribution, sporting goods, and photo specialty channels.➤ Improved EBITDA $88 million, turning around an underperforming business unit.➤ Introduced new product categories generating $500+ million in revenue, including concept and launch of emerging market-specific products.➤ Protected 40+% market share by establishing alternate, lower-cost sourcing and assembly locations in Brazil and Argentina, augmenting a higher-cost import strategy.➤ Media trained and approved Company media spokesperson.

Rochester, New York, Us

➤ Tripled revenue and profit contribution of Kodak’s Latin American business.➤ Captured Kodak’s highest market share results, with 25% in Brazil and 60% in Argentina.➤ Oversaw end-to-end product life cycle of the digital camera business, managing portfolio transitions, financial reporting, demand and supply planning, store associate training, and trade show management.➤ Media trained and approved Company media spokesperson.

Rochester, New York, Us

➤ Established a startup unit for Brazil, moving from 2 tier to a direct distribution model➤ Responsible for demand and supply planning, imports, order placement, internal sales team & external customer and sales associate training and monthly financial reporting.➤ Created and executed 1st consumer digital roadshow for Kodak in Brazil, traveling to 10 large urban centers with a dense photo-specialty customer base.➤ Media trained and approved Company media spokesperson.

Rochester, New York, Us

➤ Managed the pipeline & deployment of B2B capital equipment, and related consumable, sales to a base of 5,000 photo-specialty trade customers.➤ Represented the product line in monthly S&OP meetings, ensuring inventory and customer service metrics were met on monthly, quarterly and annual basis.

New York, Ny, Us

New York, Ny, Us

Master'S Degree, Business Administration, Management And Operations

Bachelor Of Science, Economics & Finance

International Baccalaureate