Richard is a commercially oriented, global business leader with over 20 years of experience managing start-up operations through $1.2 billion in the nutraceutical, medical devices, & consumer products markets. He excels at new product development, with a customized go-to-market approach by country, balancing cultural and regulatory differences, risk, and financial commitment. He’s a tri-lingual native of Brazil with a multicultural perspective and broad experience across North America and key emerging markets in Latin America, Africa, & South Asia. As Chief Executive Officer, Rich structured International Health Brands, LLC— a privately held vitamin & nutraceutical startup based in Florida. In 16 months, he was managing three legal entities and a team of 27 in human resources, operations, finance, sales & marketing, & customer service. He expanded the product pipeline from 1 to 43 SKUs, shipping products to 107 countries, and generated over $75 million in revenues.As Managing Director, Brazil, sub-Saharan Africa, and South Asia for DeRoyal Industries, a privately held medical device manufacturer, he led start-up businesses in Brazil, Nigeria, Kenya, South Africa, Madagascar, Sri Lanka, and India, developing relationships with distributors, facilitating medical device regulatory registration, and building relationships and sales with major medical institutions and hospitals.As Global Director, PetSafe Brand, a division of Radio Systems Corporation, Rich had responsibility for the P&L and innovation processes, product commercialization, go-to-market programs, and marketing communications. While at PetSafe, he accelerated product innovation, expanded relationships with PetSmart and Walmart, and doubled consumer satisfaction to an average Net Promoter Score of 45. During his tenure with Eastman Kodak, Rich advanced from Product Manager, Brazil, to General Manager, Americas Region, managing the P&L for a $1.2 billion region. In his GM role, he turned around an underperforming business unit, introducing new product categories generating $500 million in revenue and improving EBITDA by $88 million.Rich holds a Master of Business Administration from Henley Business School in the UK and a Bachelor of Science in Economics and Finance from Bentley University in Waltham, MA. He graduated from St. Paul’s School International Baccalaureate Program in São Paulo, Brazil. As a dual citizen of Brazil and the United States, he has native fluency in English and Portuguese, and is fluent in Spanish and currently resides in South Florida with his family