• Manages Marketo automated marketing campaigns and supervises the marketing automation team.• Build and grow email list through organic efforts.• Ideate and execute various email marketing campaigns.• Collaborate with team members to work on the design and copy / content component of campaigns.• Identify different segmentation criteria based on audience behavior, demographic, geographic, and psychographic characteristics.• Run A/B tests for email campaigns and landing pages… Show more • Manages Marketo automated marketing campaigns and supervises the marketing automation team.• Build and grow email list through organic efforts.• Ideate and execute various email marketing campaigns.• Collaborate with team members to work on the design and copy / content component of campaigns.• Identify different segmentation criteria based on audience behavior, demographic, geographic, and psychographic characteristics.• Run A/B tests for email campaigns and landing pages to optimize performance.• Track campaign performance and tweak workflows accordingly• Ensure compliance while executing email marketing campaigns and collecting data. Show less

• Updated and maintained website for /global and /corporate using EpiServer.• Created monthly and quarterly blogs with stakeholder content.• Tracked / updated status of marketing projects using Jira and Kanban.• Created monthly and quarterly emails to internal stakeholders and opt-in contacts using Knak and Marketo.• Automated email deployments using Marketo Engage (Saas)• Performed market analysis for competitors of SVB for use in updating the corporate… Show more • Updated and maintained website for /global and /corporate using EpiServer.• Created monthly and quarterly blogs with stakeholder content.• Tracked / updated status of marketing projects using Jira and Kanban.• Created monthly and quarterly emails to internal stakeholders and opt-in contacts using Knak and Marketo.• Automated email deployments using Marketo Engage (Saas)• Performed market analysis for competitors of SVB for use in updating the corporate website.• Performed compliance checks for TILA, CAN-SPAM and CCPA protocols for all domestic emails. Show less

Go Viral Strategies is a fully-integrated branding and digital marketing agency. Powered by science, creativity, strategy and caffeine, we provide solutions that help our clients grow and operate their businesses more efficiently.• Developed inclusive strategies based on historical data and forecasting.• Led approach to success measurement and evaluation with a focus on the creation of an organizational dashboard for impact and organizational effectiveness.• Served as a key… Show more Go Viral Strategies is a fully-integrated branding and digital marketing agency. Powered by science, creativity, strategy and caffeine, we provide solutions that help our clients grow and operate their businesses more efficiently.• Developed inclusive strategies based on historical data and forecasting.• Led approach to success measurement and evaluation with a focus on the creation of an organizational dashboard for impact and organizational effectiveness.• Served as a key advisor to leadership on critical changes in the competitive landscape, marketplace, and external business environment.• Ensured that strategic actions are completed at various levels to achieve desired results.• Determined need for business / marketing technologies.• Managed HubSpot and Salesforce CRM integration for clients (both free and premium plans) | Includes Sales Hub, Marketing Hub and Operations Hub | Setup integration with WordPress CMS | Setup and configure 3rd party application integration. Show less

• Evaluated and recommended marketing technologies to improve marketing efficiencies.• Developed tracking and analytics systems and dashboards for each marketing campaign.• Set up and utilized Pardot Einstein for Prospect and Customer Behavior Modelling and for building and maintaining Ideal Customer Profiles. Used results to target specific market segments.• Provided business intelligence and analysis reports to the Executive Team.• Ensured State Advertising and Marketing… Show more • Evaluated and recommended marketing technologies to improve marketing efficiencies.• Developed tracking and analytics systems and dashboards for each marketing campaign.• Set up and utilized Pardot Einstein for Prospect and Customer Behavior Modelling and for building and maintaining Ideal Customer Profiles. Used results to target specific market segments.• Provided business intelligence and analysis reports to the Executive Team.• Ensured State Advertising and Marketing Compliance (RESPA / TILA / CCPA / CAN-SPAM / GDPR) as well as Brand Compliance for all marketing collateral and channels, both digital and non-digital.• Developed tracking and analytics systems and dashboards for each marketing campaign.• Developed drip marketing campaigns utilizing Constant Contact and Marketo• Set up and utilized Pardot Einstein for Prospect and Customer Behavior Modelling and for building and maintaining Ideal Customer Profiles. Used results to target specific market segments.• Redefined internal marketing processes and touchpoints making marketing requests much more efficient.• Created digital dashboards using Google Data Studio and Tableau• Integrated Jira for managing marketing projects.• Assessed current marketing campaigns for ROI and either reconstructed or eliminated those that were performing sub-par.• Integrated / Leveraged Marketo for marketing automation.• Provided business intelligence and analysis reports to Executive Team Show less

Managed day-to-day operations and strategies for commercial clients with a focus on marketing strategy and technology. SME in digital strategies and integrated marketing with an emphasis on designing data-driven, multi-channel, and go-to-market marketing strategies.• Developed inclusive marketing strategies based on historical data and forecasting.• Led approach to success measurement and evaluation with a focus on the creation of an organizational dashboard for impact and… Show more Managed day-to-day operations and strategies for commercial clients with a focus on marketing strategy and technology. SME in digital strategies and integrated marketing with an emphasis on designing data-driven, multi-channel, and go-to-market marketing strategies.• Developed inclusive marketing strategies based on historical data and forecasting.• Led approach to success measurement and evaluation with a focus on the creation of an organizational dashboard for impact and organizational effectiveness.• Served as a key advisor to leadership on critical changes in the competitive landscape, marketplace, and external business environment.• Ensured that strategic actions are completed at various levels to achieve desired results.• Built business / marketing technologies from concept to roll-out.• Managed HubSpot and Salesforce CRM integration for clients (both free and premium plans) | Includes Sales Hub, Marketing Hub, and Operations Hub | Setup integration with WordPress CMS | Setup and configure 3rd party application integration. Show less