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Rich Brown is a leader in digital media and performance marketing. He has built successful strategies for financial companies to excel across multiple areas.Areas of expertise: Product Marketing Strategy Development Acquisition and Retention Marketing MarTech and Platform Integration Social Marketing Strategies Audience Testing and Segmentation Agile Work and Leadership Methodologies
Moving Group At Porch
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Head Of MarketingMoving Group At Porch May 2023 - Present
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Vice President - Performance MarketingThinkmarkets May 2020 - Jun 2023Chicago, Il, UsLeads the global enterprise strategy for Performance Marketing at ThinkMarkets. -
Head Of Adtech And Partnerships - BrandDiscover Financial Services 2018 - Jun 2023Riverwoods, Il, UsDeveloping AdTech & MarTech strategy for Credit Card branding. Designed and implemented marketing solutions to identify qualified prospects across digital and video/connected TV. Provided investment guidance and audience strategies to brand agency, including testing approach with clear and actionable measurement. Fostered AdTech and new media relationships across largest digital platforms, enhancing media and measurement capabilities.• Achieved $20MM in cost efficiencies by increasing identity-driven marketing approach. Drove improvements in online visits by repositioning display/programmatic channel investment strategy• Enhanced mid funnel results +200% through product marketing relaunch via addressable TV, OTT, YouTube and digital channels• Improved linear TV measurement resulting in $30MM budget repositioning by testing optimal media exposure to drive mid-funnel metrics -
Head Of Adtech & Retention MarketingDiscover Financial Services 2015 - 2018Riverwoods, Il, UsAdvanced paid media retention efforts for customer portfolio of 25MM. Created new digital marketing strategies for existing customer programs to drive incremental growth. Connected customer actions to performance marketing decision engine and established feedback loop for Martech stack to improve customer journey and trigger-based marketing.• Achieved +300% investment change year-over-year by building team from proof of concept to subject matter experts (SMEs) for digital retention marketing• Identified need for MarTech platform enhancements (DMP, API’s, DSP’s, media cloud marketing solutions) from cookie-based to full customer identity platform, achieving enterprise buy-in, resource allocation and Agile workgroup for implementation• Increased digital reach rates 76% by leading alpha-pilot with Facebook’s custom audiences and first mover on Google’s customer match
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Global Head Of Social MediaDiscover Financial Services 2012 - 2015Riverwoods, Il, UsOversaw enterprise social strategy, including service strategy, brand voice and investment level. Designed value proposition and investment requirements to support growth. Developed team SME capabilities as advisors for enterprise. Led social technology and platform development, compliance framework, and business intelligence approach.• Lowered Discover’s social customer support response time from 4hrs to 4mins, driving lower servicing cost than phone; Won industry (IQPC) awards for excellence in customer service• Enhanced customer identification by 80% by pioneering Facebook Customer Audience; Served role as first mover, gaining negotiated exclusivity period• Thought leader and internal evangelist, serving as key social media spokesperson for the brand
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Digital Marketing - Customer AcquisitionDiscover Financial Services 2008 - 2012Riverwoods, Il, UsLed digital acquisition marketing strategy for flagship credit card comprised of 300K accounts annually and $65MM budget. Supported account growth and CPA goals, and negotiated new partnerships and investment to expand digital growth.• Grew accounts by 30% year-over-year through effective channel management for flagship credit card product across Paid Search, Display, Affiliate, SEO, Digital Direct and User Experience for online booking• Introduced new sustainable channels such as Social and Refer-a-Friend, contributing to 25% of online account mix• Increased conversion by 4% by directing redesign efforts for acquisition-facing web pages on Discover.com
Rich Brown Skills
Rich Brown Education Details
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Victoria University Of WellingtonGeneral -
Victoria University Of Wellington
Frequently Asked Questions about Rich Brown
What company does Rich Brown work for?
Rich Brown works for Moving Group At Porch
What is Rich Brown's role at the current company?
Rich Brown's current role is Head of Marketing - Porch Moving Group.
What is Rich Brown's email address?
Rich Brown's email address is ri****@****ial.com
What is Rich Brown's direct phone number?
Rich Brown's direct phone number is +122440*****
What schools did Rich Brown attend?
Rich Brown attended Victoria University Of Wellington, Victoria University Of Wellington.
What skills is Rich Brown known for?
Rich Brown has skills like Digital Marketing, Direct Marketing, Marketing Strategy, Strategy, Customer Acquisition, Sem, Integrated Marketing, Email Marketing, Analytics, Multi Channel Marketing, Seo, Segmentation.
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