Vice President Affiliate Sales, Sports
New York, New York, Us
Vice President, Affiliate Sales, SPORTS 2018 – 2023Senior Director, Affiliate Sales, SPORTS 2010 – 2018Regional Director, Affiliate Sales, SPORTS 2008 – 2010Regional Manager, Affiliate Sales, SPORTS 2006 – 2008 • Led a record-setting sales team in the nationwide distribution of sports audio content that included the NFL, NCAA Football, March Madness, the Masters, NHL, the Olympics, and CBS Sports Radio, selling programming to over 800 radio stations, delivering an audience of over 56 million in the U.S, and monetized for $70 million in annual revenue• Conducted comprehensive research to identify and engage potential new business clients by employing a proactive approach in identifying opportunities, understanding market trends, and showcasing the value proposition• Established unique cross-functional role coordinating between internal departments (i.e., Ad Sales, Marketing, Legal, Programming, Tech, Finance) to manage daily communication between network and affiliates • Took charge of creating, overseeing, and scaling the sales pipeline with strategic partners by implementing initiatives to drive consistent distribution growth, leveraging data, market trends, and client feedback to optimize the pipeline • Strategized with media agencies and Advertising Sales team to execute voiced reads, on-site brand activations, and product integrations during NCAA’s annual Final Four Radio Row Media Event, including multi-city media tours, on-air product giveaways, and golf tournaments at the event• Wrote copy for radio commercials and collaborated on social media materials to promote Westwood programming• Streamlined the sales process by creating impactful materials that resonate with clients, ultimately contributing to increased success in securing partnerships
