With over 22 years in marketing and communications, Richard is an experienced industry leader and is currently Managing Director of Bastion Amplify an integrated PR and social media agency and Bastion Asia a specialist multi cultural marketing and communications agency both part of Bastion Agency. Prior to this, Richard was with Dentsu Aegis Media for 10 years in various group roles including Managing Director of The Story Lab. Richard founded and managed successful public relations and marketing agency, Spark Communications and experiential marketing and brand activation agency, Impact in 1998. After eight years at the helm, Richard sold the business to the Mitchell Communication Group. Richard’s passion lies in developing multi-channel communications solutions that create memorable and meaningful brand experiences for consumers. His creativity and passion, combined with his strong track record in delivering excellence to clients, provide the newest asset to Bastion Amplify. Richard has a strong background in content marketing, public relations and solid experience across sponsorship consulting and experiential marketing.Richard's passion for experiences extends beyond work to his love of surfing, watching sport and spending time with his family.About Bastion CollectiveBastion Collective is a unique group of communication agencies that work together and separately to help clients form meaningful connections with their target audiences. It comprises creative agency, Bastion Creative, integrated PR and social media agency Bastion Amplify, sponsorship and activations specialist Bastion Experience, Asian advisory firm Bastion Asia, reputation management company Bastion Reputation and creative content firm Bastion Films.Specialties: Content MarketingPublic Relations (Media relations and Issues Management)Event marketing and managementSponsorship consulting and leverageExperiential marketing