I led retail and medical operations with full P&L responsibilities, ensuring financial integrity. Managed budgets, devised regional business plans, and optimized resource allocation. Collaborated with C-suite for efficient initiatives and executed sales strategies. Directed a team of 9 Regional Managers, 200 Doctors of Optometry, and 1,000 associates, achieving 26.1% revenue growth. Introduced a suggestive selling model for 8.6% comp increase, contributing to $119M in sales. Spearheaded a warranty program, exceeding goals by 45%. Specialized in partnership optimization across diverse business sectors.

Led overall operations and managed P&L, ensuring optimal financial performance and accountability. Established performance metrics, operating goals, and implemented productivity enhancements, consistently boosting sales, profit margins, consumer traffic, market share, and guest satisfaction. Provided leadership to a team of 4 direct reports and 120 associates, fostering a collaborative, high-performing environment. Developed comprehensive short and long-term business improvement plans covering sales, merchandising, marketing, and customer satisfaction. Collaborated with external partners to drive innovation, resulting in a 6% year-to-date increase in guest count and a $1.50 rise in average ticket. Instituted a coaching culture, empowering the team, enhancing performance, and driving positive change.

As the Regional Vice President at Visionworks of America, INC. (San Antonio, TX) from 2016 to 2018, I oversaw 740 stores and offices across the US. I managed strategic planning, budgeting, talent development, training, merchandise, marketing execution, sublease oversight, shrink, and labor for the region, ensuring operational excellence. Collaborating with executives, I drove business initiatives to enhance operational efficiency, customer service, and sales execution. Leading a team of 12 direct reports and 2,000 associates, I achieved collective goals. I also coached and developed 12 territory directors, contributing to a $355M annual revenue. I increased top-line sales from $332M to $355M, driven by comp sales growth and successful market expansion, achieving 100% or greater sales to plan in 2016 and 2017. Additionally, I played a key role in developing and implementing the area manager program, promoting 7 general managers to area managers within two years, with 2 advancing to territory director positions.

Orchestrated strategic objective of "growth" by facilitating the development, execution and opening of 303 new stores, 34 downsizes and 244 remodels including design, layout, construction, procurement, fixturing, merchandising, staging, and associate training for each location. Simultaneously directed asset strategy and maintenance of facilities; 850 stores and corporate campus. Led 4 direct reports and a team of 86 associates.• Managed fixed-asset (fixtures, signs) and lease-hold (building) capital expenditures associated with strategic new store and remodel growth plan.• Managed expense and capital budget annually, including utility management, repair and service programs, preventative maintenance, and unplanned store improvements for 850 stores.• Reduced new store and remodel capital spend through value engineering the new build program, RFP’s, and contract negotiations with vendors.• Saved pre-opening spend for new and remodeled stores including labor, T&E, housekeeping, trash, utilities, job fair, storage containers, banner package, office supplies, security, and IT installation.• Saved by managing vendor contracts for the construction, facility and fixture divisions. Bid 53 events savings 18.5%.• Reduced SG&A budget for 3 divisions saving travel, supplies, services and labor. • Managed corporate campus, including maintenance, repair and service programs, office space planning and improvement projects.• Created an asset plan moving from a "break fix" to prevention and maintenance.• Drove innovation and technology implementation including project management, facilities maintenance, and non-merchandise inventory management.• Developed and trained team to drive strategic financial objectives.• Nominated as mentor to coach and develop high potential team members for past 4 years.

Directed store operations for 810 stores including labor, controllable expense, processes, training, inventory, supplies, shrink, and custom businesses, with a labor budget. Managed 3 direct reports and a total staff of 15. Closely interacted with Regional Vice Presidents and District Managers.• Managed labor budget to below plan 2 consecutive years by creating processes that drive continuous improvement.• Liaison between field and corporate office evaluating and controlling roll out of corporate initiatives including IT, merchandising, plan-o-gramming, and seasonal transitions ensuring smooth operations. • Directed POS roll outs and enhancement programs for field teams, in partnership with the IT department.• Managed field communications and held cross-functional departments accountable to ensure that communication was valid and achievable.

Developed effective communications, operations policies, and workload standards for stores company-wide that improved productivity and permitted the reallocation of store payroll to customer service.• Executive sponsor who led the implementation of an automated labor-scheduling system, including vendor proposal evaluations.• Designed field training initiatives including customer service, receiving and merchandising product, productivity improvement, and process improvement positively effecting the customer experience.

Directed operations for sales district, including merchandising, profit and loss oversight, quality assurance, and implementing strategic corporate initiatives.• Drove year over year same store sales increases for 4 consecutive years.• Recognized as District Manager of the Year for controllable profit contribution in 2004.• Trained all newly hired district managers.

High end specialty retailer of home décor and housewares with 150 stores in the US.