I am the founder of Growth Agency - Grow UsWe specialise in advising businesses on how to scale both in the UK and globally. Utilising our experience with rapid growth businesses including boohoo, feelunique and bulk where we drove substantial double digit growth, we bring that expertise to you.We also support much smaller business and arm them with the tools to drive sales, create leads or simply be seen

Member of the APMA Advisory Board, supporting the launch and growth of the new trade body as it becomes the de facto voice for the affiliate and partnerships industry. Specifically offering a retailers perspective to the industry and association leaning on my extensive experience of the sector at boohoo, Dixons, Argos, N Brown, bulk and Sephora

As a fractional CMO I have worked as the CMO for a number of businesses including Aesthetics distributor Healthxchange, eCommerce apparel site Glamify, cinema chain Everyman; pet retailers Paws and Pet Supermarket and as an advisor to Investment house NaxosHealthxchange - UK's number 1 aesthetics company - set up a new marketing function adding experts in Performance Marketing, CRM, Events and Creative.Leading the Marketing efforts for the aesthetics distributor, delivering growth and transitioning the business in to a brand. Grew group revenue to £100m and growing B2C by 30% YoYUtilised traditional trade marketing (inc trade ads, industry events and KOLs) in addition to blurring the lines of the sector through PR, digital, content and influencers. As a senior stakeholder I also led the brands we range inc Obagi; Jan Marini Skin Research and Jane Iredale. Won various awards including Best Marketing Campaign at CCREveryman Cinema - devised a new marketing strategy and plan. Evolving an already successful loyalty programme to reduce the risk of fraud and improve customer advocacy through improved rewards and gamification. Also devised an editorial calendar that went beyond releasesS&C Media - Continued to support driving ticket sales for the festival whilst supporting the team on their diversification from live events to a music media platform. This was done utilising my experience as the founder of a successful music website.Produced sales aids both digital and printed to drive sales and business at S&C and HealthxchangePaws.com - Looking after all functions to drive awareness, traffic, revenue and retention to the business.- Launched new channels inc Affiliates and Programatic- Restructuring of performance marketing moving from loss to profit making and providing a foundation for growth (£150k saving in final quarter on media spend)- New activity ensuring stronger relations with brands providing new opportunities for supplier funding

Founded a content marketing agency with a difference. Working with brands to build genuine stories to help make a difference or to build a community and following that really influences customer sentiment to our clients.Utilising our experience in content and influencer programmes to drive power to the stories we have worked with the likes of prettylittlething, Hotter Shoes, TheDrugStore and many moreWe were the driving force behind placing the first transgender model in UK lingerie advertising when working with our client Ann Summers, that demonstrated a real and authentic stand on diversity and created engaging story telling potential and PR for their campaigns

Was responsible for all marketing of the brand including putting best practice in place for performance marketing and creating efficiencies on current spend, reducing our overall cost to sales ratio. Aided by an enhanced approach to customer marketing, with increased automation and volume of programmes driving by data and segmentation. Streamlining processes and enhancing the marketing leadership team to create excellence and efficiencies in our ways of working.Transformed feel unique from a multi-year loss to profit and at the same time growing revenue from £85m - £115mI was also responsible for brand positioning and developing a real narrative around what we stand for as a business that resonates with customers. Ensuring measurements were in place to evaluate brand spend and to ensure we could optimise for the launch of Sephora in the UKLed the marketing effort through a successful acquisition process with the brand now a member of the Sephora and LVMH family

Held various board positions as part of a portfolio including:NED at Strawberries and Creem the Urban Music festival and urban music media company - supported and coached the young leadership team and helped source partnership deals. Ultimately helped the acquisition by Sony EntertainmentExecutive Chairman at TBP - coached the new CEO and supported the VC investors for this leading influencer platform. Ultimately supported and guided the team to a successful MBONED at Boxxer - Supporting the young founder in branding, commercial and general business, management. Also supported with people and investor advice.Providing contacts and opening conversation with sponsors and supporting on negotiation for TV and other broadcast opportunities

Led the development of BULK POWDERS an active nutrition brand, based in the UK, but selling across the globe.Utilising my experience of disrupting sectors and markets in fashion and transferring it to a traditional market. Utilising brand and comms techniques, alongside driving social media and influencers to really help us make an impact in the sector.The remit. Create a brand that is a real destination and a point of view, as opposed to solely focussing on selling. Also working with some top tier talent in the shape of Anthony Joshua, Tom Daley, Lucy Watson and Olympian Katarina Johnson-ThompsonSample AchievementsCommercial- Overachievement on revenue targets whilst managing to spend under year marketing budget- Drove business at a profitable level resulting in strong bonus payout for colleagues- Strong growth on an efficient basis across all acquisition marketing channelsMarketing- Leading the brand repositioning project looking at branding, Tone of voice, image look and feel to create a compelling lifestyle brand that breaks the sector norms- Grew instagram by 300% in just over a year- Improved content approach and quality to drive engagement way above sector norms- Launch first integrated through the line campaign for the sector including TV, outdoor, PR and Comms and social media

My role at N Brown offered a wide remit similar to a Managing Director or General Maager. Sitting on the N Brown Exec Board, I was charged with driving the growth of our power brands across the globe, running and driving our business in the USA whilst strategically mapping opportunities in future territories. I had full P&L responsibility for all business driven outside of the UK and looked after everything from the marketing and communications to generate buzz and traffic, through to the conversion rate optimisation to ensure the customer journey is as efficient as possible, through to strategic partnerships and innovation partners to help unlock new opportunities. Alongside this the operational components of Call Centre, Supply Chain, Buying& Merchandising through to working with our regulated FS partner to create porpositions to our credit customersSample AchievementsCommercial - Launched new territories (inc Australia, South Africa, Nigeria and India)- Turned around a declining revenue base to positive YoY growth in USA- Improved conversion rate by 33% YoYMarketing- Increase of positive brand sentiment in US by 125%- Created a 400% increase in Instagram following in one financial year- Improved social engagement by 15% on a growing base- Significant improvements on Marketing spend efficiency (turning loss making to profit)

My role covered all aspects of Marketing for the business in the UK and on a global basis. The remit was to create strategies and tactics across the marketing mix that help drive business for the brand across all geographies.Under my leadership we grew marketing channels and created significant revenue and customer growth whilst spending more efficiently and positively contributing to margin. This was done through implementing best practice in digital channels, utilising spend through ATL channels in an efficient way and utilising influencers including bloggers, journalists and celebrities to help drive awareness and buzz. All this whilst managing a significant multi-million pound marketing budget to drive new customer growth and imnproved LTV of our existing customer base.I negotiated broadcast sponsorship deals and created global campaigns that trended globally on social channels. Also created and led the brand's first collaborations, now the blueprint for the business as it continues to grow.To create growth in the USA , I devised and led the team that created the pop-up shop in NYC and drove the subsequent benefit to create a long-term effect in our US market. I also set-up the office in the US which now operates with a team of local marketing and PR professionalsSample AchievementsCommercial - Grew revenues from £75m - £300m- Launched several new territories (inc France, Germany and Netherlands)- Launch a US office and recruited team to accelerate US growth- Responsible for driving the record level of growth in boohoo historyMarketing- Increase of positive brand sentiment in USA by 150%- Created a material increase in Instagram following in one financial year and over 4m growth over my time in the business- Improved social engagement by 35% on a growing base- Significant improvements on Marketing spend efficiency (reducing spend, coming in under budget and growing revenue)- Increased US sales significantly in to three figure % growth

I led the multichannel team for The White Company on an interim basis. Main responsibilities included recruiting and setting up the Online Trading and Merchandising function for the business as well as offering advice and input in to the organisation's short and long-term strategies.The role was designed to create a foundation that provided the base for sustained and substantial growth.I audited all the tools and processes as well as structures to ensure that the department is optimised for commercial success, both from a merchandising and digital marketing baseSample Key Achievements- Set-up new reporting structure- Trained team and business in online trading and content techniques- Created new promotional framework- Improved conversion by 18%Marketing- Advised on PPC best practice- Sourced and set-up new affiliate programme

I was responsible for the Online Trading, Marketing, Merchandising and Content strategy for Argos.co.uk the UK's leading multi-channel retail business. Within my remit I drove traffic from digital marketing and the onsite behaviour through effective online merchandising and content to deliver 50% of all Argos sales through our digital channels. This was amplified even further by delivering the best Argos peak in over a decade.As part of my responsibility I was charged with creating a scalable, expert team for Argos to drive innovation and market leading activities to drive conversion and ultimately sales through all digital channels including Web, Mobile and Apps.I was an integral part of the transformation team and process, charged with making Argos the digital retail leader. This is an activity like no other. Taking a market leading retail model and shaping it to make Argos fit for the new digital age. The difficult challenges such as culture, organisation design, technology and putting the customer at the heart of the business, were all key to our success and the strategy we are developed.Also responsible for seeking additional revenue generating opportunities for the site and with optimising the site to improve conversion and customer journey.I also acted as an internal consultant for the Online and Promotional Marketing TeamsAll of these components resulted in me and my team creating a market leading customer experience that drove over a billion pound turnover every year.Sample Key Achievements- Improved online revenue by 14% YoY- Created the strategy to drive Argos' best ever peak in online (Oct-Dec 2013)- Improved online conversion by 22%- Set-up the new digital Argos stores utilising the supply chain and store infrastructure to its fullest- Worked with third parties to launch a new ERP system and trading dashboard- Grew sales from digital marketing by 18% and reducing spend and reliance on ATL

I worked as a freelance digital consultant for a number of high profile organisations and individuals. The various projects I worked on related to B2C and B2B clients and across a variety of subjects.The highlight of my time freelancing was setting up the global social media strategy for Manchester United Football Club. This involved researching the wider football market, social networks in Eastern territories such as China and Japan. The strategy took advantage of the latest technologies and the clubs global reputation. In addition, I provided the strategy to enable the club to sell more club memberships across the UK.I also devised the digital marketing and social media strategies for Michelle Mone's Ultimo brand, in addition to advising on how to improve conversion on the eCommerce site.Other clients included National Express, Barclaycard Business and Arcadia.

Moved to Best Buy in the UK as Head of Online. Integral member of the team that led the development of brand structure across all channels to launch in the UK, utilising insight and expertise across the organisation.My leadership created, developed and implemented our entire Online Marketing and Social Media strategy to ensure a successful entry in to the UK market. We created an online business of scale from a standing start. I also devised the longer term strategy utilising new media and mobile among others.Working closely with the central Marketing team to ensure online customer journeys and communications are integrated and part of the overall mix.I devised the brand strategy and approach to market across all channels and supported the team in setting the communications strategy for launch and during trading, incorporating national and local ATL, online, social media and DM.I am also acted as a consultant to the internal business shaping our approach to customer retention, engagement and our sponsorship strategy.Other responsibilities included influencing the US team on Social Media developments and offering support and input on their best practice Social Media strategy. Secondly provided insight and leadership to the Carphone Warehouse, its pureplay brands and The Phone House in Europe on all things digital.Another major component of my role was managing the process of getting products online, trading and merchandising the site and managing the overall online process to influence KPI's including AOV and units per order.

I was promoted to take on full responsibility of all eCommerce related Marketing activities for the core UK chains. Adding to my previous central responsibility for advertising, I am was also responsible for Design, Content and SEO.As part of this role I analysed and produced plans to support the groups transformation strategies. My team was responsible for converting them in to buyers. Using merchandising, trading and supplier funding to drive performance against all commercial KPIs.Responsible for all online marketing across the UK businesses of Dixons, Currys, PC World and The Link.I managed a medium sized team with full accountability for the revenue and profit generated from Search, Affiliates, e-Mail, CRM, Price Comparison, online display advertising and UGC/Social. I centrally managed the multi-million pound marketing budgets for the chains.Additionally I was responsible for identifying and implementing initiatives that monetise non-converting traffic as well as setting short, medium and long-term marketing strategies for the UK business.I set-up the central eCommerce Marketing function from scratch, employ the adequate resources, ensure suitable developments and measurement plans were in place. I also devised the processes and reporting to ensure the team can service the group as a whole and each of the chains with maximum efficiency.Once this area of my team had driven qualified traffic to the site, the other area of my team was responsible for converting them in to buyers. Using merchandising, trading and supplier funding to drive performance against all commercial KPIs.

•I set the new digital strategy for the business and was responsible for delivering sustained growth in online sales and awareness•I scoped a project that will produce a fundamental overhaul of the Nationwide website and produced the business case, outlining full commercials and payback plans. •Led redesigns of the Internet Bank and the internet site, resulting in the internet being the most used channel for transactions and accountable for six figure product sales. •Management of seven figure advertising budgets •Digital campaign management including display, affiliates, PPC search and aggregators producing record ROI numbers•Developed bespoke content for brand and sponsorship properties, viral campaigns and microsites •Led the approach to social media including UGC•I set up a specialist online PR function to take advantage of emerging media•I acted as a consultant to senior members of the business including directors and non-exec directors on all things digital

•I have fully managed product lifecycle for online products in launch, extension and end phases•Project lead in the overhaul of the Internet Bank including fundamental banking areas, resulting in record customer satisfaction levels and industry awards•Planned and implemented the strategy to enable Nationwide's Internet Bank and online channels to become transactional•Project Managed the launch of the first fully end-to-end online mortgage application process now giving Nationwide the position of largest online mortgage lender•Redesigned the corporate internet site using usability of segmentation analysis•Launched the Nationwide text alerting service to existing Nationwide current account customers. As part of the project I also instigated application tracking for both loans and mortgages – open direct to customers and our intermediary channels•Launched the one minute mortgage promise and Loan in a minute solutions, that guaranteed decisions in under a minute•Responsible for all online advertising, including viral, display and PPC search•Responsible for Nationwide's presence on other digital channels including Mobile, SMS, Internet TV and hanhelds (PDAs)