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Rich C. personal email
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I am a digital media specialist with national experience within all functional areas of the fast-paced industry including analytics, operations, buying, sales, campaign management, product management and network partner management.At Carbon Media Group, my initial task was to assist with the development of their agriculture vertical. With it's quick growth and success, my role transitioned to also include the outdoor and action sports verticals. (http://www.CarbonMedia.com)In the prior five years, I was consistently the sales leader of Farm Journal Media's inside sales for which I sold television, print, database and digital advertising within the agriculture industry. Farm Journal Media, which was founded in 1877, is the industry leader with products including Farm Journal, Top Producer, Implement & Tractor, FarmReach, AgWeb.com, AgDay and US Farm Report. (http://www.FarmJournaMedia.com)The mixture of successful buying and selling experience within the agriculture industry coupled with my background in computer programming and business administration provides a unique skill set. I strive to use technology to enhance company and department business models and to enhance customer results. My professional goal is to use my entrepreneurial vision, self motivation and unique skill set to develop products and processes to maximize revenue for the company and clients I represent.Contact: richconner@gmail.com
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Director, Ad OperationsModiflySt. Charles, Il, Us -
Director, Media Technology, Reporting & InsightsRise Interactive Nov 2021 - Present -
Director Of Digital OperationsFarm Journal Oct 2019 - Nov 2021Greater Chicago Area• Established supply-side programmatic initiative for 26M monthly ad requests via Google AdX.• Overhauled social media offering to increase scale by 900%.• Restructured ad trafficking from a third party to 6 in-house specialists.• Built a Kanban board system via JIRA to manage the workflow of 3 pod-based teams.• Trained team by holding group watch-alongs, lunch and learns, and 1-on-1 technical sessions.• Transitioned and configured from Launchpad to Naviga CRM platform.• Launched Omny Studio platform to monetize 180,000+ monthly podcast downloads.• Revamped documentation of standard department processes and workflow within Confluence.• Integrated Lytics, Google, and pixel-captured audiences to grow activation segments by 452%.• Coordinated multiple demand-side programmatic platforms including Basis and Xandr via managed-service and Display & Video 360 via self-service. -
Digital Customer Success ManagerFarm Journal Media May 2018 - Oct 2019• Rebuilt company-wide trafficking rules for Google Ad Manager.• Spearheaded the implementation of Ninjacat as the centralized digital reporting system.• Organized third-party trackers via Flow IQ by Ad-Juster.• Crafted audience segments in Marketo and Lytics for activation platforms.• Managed Mobile App inventory via Naviga Mobile and Video inventory via Brightcove.• Aided the rebranding of TheDailyScoop and the launch of several newsletters.• Attended Omeda Idea Exchange and other industry trade shows to understand digital trends.• Supported the development of a single code base redesign of web properties.
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Senior Publisher Relations ManagerCarbon Media Group Apr 2012 - Mar 2018Greater Chicago Area• Negotiated inventory purchases of $4M while maintaining profit margins & sell-through rates.• Launched agriculture vertical; responsible for recruiting all 250+ partners in the initial year.• Formed partnerships with video producers for the company’s YouTube Multi-Channel Network• Utilized Google Analytics and Google Webmaster Tools to grow KPIs of properties.• Studied SimilarWeb to better understand traffic trends of digital partners.• Cooperated with wireframe creation and ad slot placements on new websites properties.• Supervised 500+ sites in Google Ad Manager maximizing KPIs for 250M impressions and 20M unique visitors. -
Inside SalesFarm Journal Media Sep 2007 - Apr 2012• Negotiated $5+ million in digital, print, data, and television B2B national sales.• Maintained and grew revenue for campaigns ranging from 3-to-6 figure budgets• Coached 5+ colleagues on cold calling, sales, and prospecting techniques. • Created a remnant print process to enable lower CPM partnerships.• Ensure prompt and accurate weekly, monthly, and annual forecasting of expected sales.• Developed e-mail and direct mail marketing strategies to attract new advertising prospects.
Rich C. Skills
Rich C. Education Details
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Marketing, Accounting, Computer Programming -
Computer Programing
Frequently Asked Questions about Rich C.
What company does Rich C. work for?
Rich C. works for Modifly
What is Rich C.'s role at the current company?
Rich C.'s current role is Director, Ad Operations.
What is Rich C.'s email address?
Rich C.'s email address is rc****@****nal.com
What schools did Rich C. attend?
Rich C. attended Illinois State University, Illinois Valley Community College.
What are some of Rich C.'s interests?
Rich C. has interest in Computer Programming, Advertising And Marketing, Website Management And Creation, Journalism.
What skills is Rich C. known for?
Rich C. has skills like Advertising, Online Advertising, Digital Marketing, Advertising Sales, Digital Media, Account Management, Newsletters, Business Analytics, Doubleclick For Publishers, Sales, Web Analytics, Inventory Management.
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