Rich C. Email & Phone Number

St. Charles, Il, Us

Greater Chicago Area

• Established supply-side programmatic initiative for 26M monthly ad requests via Google AdX.• Overhauled social media offering to increase scale by 900%.• Restructured ad trafficking from a third party to 6 in-house specialists.• Built a Kanban board system via JIRA to manage the workflow of 3 pod-based teams.• Trained team by holding group watch-alongs, lunch and learns, and 1-on-1 technical sessions.• Transitioned and configured from Launchpad to Naviga CRM platform.• Launched Omny Studio platform to monetize 180,000+ monthly podcast downloads.• Revamped documentation of standard department processes and workflow within Confluence.• Integrated Lytics, Google, and pixel-captured audiences to grow activation segments by 452%.• Coordinated multiple demand-side programmatic platforms including Basis and Xandr via managed-service and Display & Video 360 via self-service.

• Rebuilt company-wide trafficking rules for Google Ad Manager.• Spearheaded the implementation of Ninjacat as the centralized digital reporting system.• Organized third-party trackers via Flow IQ by Ad-Juster.• Crafted audience segments in Marketo and Lytics for activation platforms.• Managed Mobile App inventory via Naviga Mobile and Video inventory via Brightcove.• Aided the rebranding of TheDailyScoop and the launch of several newsletters.• Attended Omeda Idea Exchange and other industry trade shows to understand digital trends.• Supported the development of a single code base redesign of web properties.

Greater Chicago Area

• Negotiated inventory purchases of $4M while maintaining profit margins & sell-through rates.• Launched agriculture vertical; responsible for recruiting all 250+ partners in the initial year.• Formed partnerships with video producers for the company’s YouTube Multi-Channel Network• Utilized Google Analytics and Google Webmaster Tools to grow KPIs of properties.• Studied SimilarWeb to better understand traffic trends of digital partners.• Cooperated with wireframe creation and ad slot placements on new websites properties.• Supervised 500+ sites in Google Ad Manager maximizing KPIs for 250M impressions and 20M unique visitors.

• Negotiated $5+ million in digital, print, data, and television B2B national sales.• Maintained and grew revenue for campaigns ranging from 3-to-6 figure budgets• Coached 5+ colleagues on cold calling, sales, and prospecting techniques. • Created a remnant print process to enable lower CPM partnerships.• Ensure prompt and accurate weekly, monthly, and annual forecasting of expected sales.• Developed e-mail and direct mail marketing strategies to attract new advertising prospects.

Bachelor Of Business Administration - Bba, Marketing, Accounting, Computer Programming

Activities and Societies: Business Administration Club, Student Ambassador

Science, Computer Programing