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Summary: Clearly demonstrated and proven track record of success delivering high quality experiences at scale for the world’s largest brands such as Disney, Fanatics, Penn Entertainment, and Carnival Corporation. I am an exceptional product development leader, innovation driver, and patent holder. The products I have delivered are used by millions of customers around the globe today in the gaming and travel/leisure industries.iGaming and Online Casino: Broad experience in leading online casino product and game development in new markets, launching three online casinos in four U.S. states for two companies. Exceptional knowledge of regulated markets. Founded and launched three game studios within large companies, delivering high quality in-house real money and social gaming content. Extensive knowledge of game content, game mechanics, competitive markets, casino content suppliers, operators, and market intelligence. Strong commercial knowledge and a proven track record of delivering innovative games and products. General Overview: Proven executive leader in all aspects of product and game development, strategy and operations. Demonstrated ability to ship product. Innovator with multiple patents. Gaming, IoT, hardware, apps. Strategy, concept, development, management, analysis, supply chain, production, delivery. Passion for driving innovation, building and leading diverse global teams, delivering results, and fostering consensus toward common goals. Exceptional organizational, negotiation, analytical and communication skills. Thrive in a highly dynamic, ambiguous, and rapidly changing environment.
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Vp - CasinoHard Rock DigitalPhiladelphia, Pa, Us -
Vp, Product, Casino And Fanatics Game StudiosFanatics, Inc. Oct 2022 - Nov 2024New York, Ny, UsProduct leader for Fanatics iCasino, then for bespoke iCasino content development.• Lead product team to develop a new online casino from the ground up. Launched: November 2023.• Lead all aspects of product and game development including product managers, researchers, producers, artists, animators, game designers, mathematicians, and engineers.• Founded Fanatics Game Studios – an internal online casino game development studio developing bespoke casino game content for Fanatics customers.• Managed two game development teams and shipped Fanatics Blackjack. The in-house content our team delivered achieved a meaningful percentage of handle and GGR.• Concepted and delivered a daily free-to-play game called Spin To Win which is played by nearly 100% of all Fanatics Casino customers each day.• Created casino game development roadmap meeting player experience and business objectives.• Executed an 18-month online casino product roadmap aligned to business priorities. -
Senior Director, Product Strategy & Management - Global Experience & InnovationCarnival Corporation Apr 2022 - Oct 2022Miami, Fl, Us• Created, evangelized, and implemented a holistic Product Strategy aligned to company goals.• Lead ecosystem software and game development teams including social and real money games.• Delivered multiple significant product releases including “Princess Prizes” – a gamification strategy for opening cruise ship stateroom doors akin to a slot game mechanic.• Developed and lead a complete reorganization and immediate refocus of product, design, and engineering teams into an efficient, agile-based team delivering product on a regular cadence.• Performed a detailed on-ship product situational analysis including alignments to strategy and guest experience expectations. Identified gaps and developed action plans to address opportunity areas. -
Vp, Penn Game Studios & Gm, Hollywood Casino OnlinePenn Interactive Jan 2021 - Apr 2022Philadelphia, Pennsylvania, UsLead the team making world class real money gaming experiences for Penn Interactive's online gaming products including Barstool Sportsbook & Casino, Hollywood Casino (PA), and mychoice casino. Responsible for iCasino businesses: Hollywood Casino (PA) and Penn's social casino, "mychoice casino".- Built two key Penn businesses from concept to reality. P&L responsibility.- Launched Hollywood Online Casino and grew revenue to ~$70M/yr. with limited marketing budget.- Created and evangelized a business case to acquire a game studio. Lead search process, integrated the new team, and executed strategy to capture a significant share of online casino revenue.- In six months post game studio acquisition, shipped two high quality Barstool Sports themed games in US regulated iGaming markets, capturing 40% of Penn’s online casino revenue.- Developed pitches and obtained buy-in from Barstool Sports CEO & Founder.- Lead online casino business including Product, Marketing, Operations and Business Development.- Evangelize the innovation process for Penn’s omni-channel ecosystem development.- Successfully lead teams in the development and launch of several products:Product Launches:- Hollywood Casino Online, the first online casino to take a legal wager in PA history.- Barstool Branded Custom Evolution Live Dealer studio (Blackjack & Roulette).- mychoice Casino, a free to play social casino. (www, iOS, Android)- RMG Game development: Barstool Blackjack, Barstool Slots, One Bite Slots, PMT Slots. -
Vp/Gm, Online CasinoPenn Interactive Jul 2019 - Dec 2020Philadelphia, Pennsylvania, UsLead iCasino (real money gaming) and Social Casino businesses for Penn Interactive. Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We have partnered with Barstool Sports to drive growth in our businesses. -
Director, Product - Online CasinoPenn Interactive Oct 2018 - Jun 2019Philadelphia, Pennsylvania, UsPenn Interactive is the digital division of Penn National Gaming, Inc. (NASDAQ: PENN a fortune 500 company). PIV publishes, markets, and manages a portfolio of innovative social and real money gaming products.Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities and video gaming terminal operations with a focus on slot machine entertainment. -
Director, Experience Design & Product Development - Immersive GamingCarnival Corporation Jul 2016 - Oct 2018Miami, Fl, UsLead immersive gaming experience product delivery and activation, location based on ship IoT experiences, and game development for Carnival Corporation. - Invented a new immersive game experience hardware platform. Enables unique gameplay, social, and interactive experiences. Multiple design patents issued worldwide. - Lead strategy, creative concept, design, development, production and implementation for a series of immersive and interactive games collectively referred to as "PlayOcean". PlayOcean’s original game content, characters, and stories are intended to immerse guests in new and innovative experiences- Inventor, Patent holder, OCEAN Medallion IoT device and wireless guest engagement system.- Lead product delivery and activation across the Ocean ecosystem. - Assembled and lead a global team of multi-disciplinary game studios, production, and engineering talent. - Produced a diverse set of unique games including digital/physical location IoT enabled experiences, wager-based casino games, and live interactive on-ship experiences. - Shipped 11 Games and two apps, available on the iOS and Android platforms. ("Ocean® Casino" and "PlayOcean"), and on-ship exclusive gaming experiences. -
Sr. Program Manager, Disney Infinity (Toys To Life Video Game Platform) - Disney InteractiveThe Walt Disney Company Mar 2014 - Jun 2016Burbank, Ca, UsLead the global integrated program for Disney Interactive’s toys-to-life video game platform, Disney Infinity. The platform includes a unique RFID based reader, highly detailed RFID figures, and integrated game software. Directly responsible for the Disney Infinity product integrated supply chain including: High volume overseas manufacturing (150 million units), quality control, overseas factory management, supply chain management, logistics, vendor strategic relationship management, contract management, strategic sourcing, product integrity, product testing, and strategic program management.- Lead internal and external global teams. Delivered dramatically improved manufacturing processes, supply chain operations and quality. Increased product quality by driving design for manufacturing practices in product development.- Excelled as the central point of coordination between key delivery teams in Operations, Technology, Engineering, Finance, Creative, and Software Development, balancing multiple priorities, identifying risk, and enacting creative solutions to deliver the product on time and on budget.- Thrived in a highly dynamic, ambiguous and rapidly changing environment with little direction in a newly created role.- Regularly delivered critical updates and presentations to senior executive leadership. -
Manager, Product And Experience Development - Magicband (Wearable Device) - Disney Parks & ResortsThe Walt Disney Company Mar 2009 - Mar 2014Burbank, Ca, UsFounding member of the MagicBand development team. Product Development Manager for Disney's first of its kind wearable device, the MagicBand. Lead global design and engineering teams and drove the product vision from concept to delivery. Successfully lead a massive internal coordination effort for a product that touches every part of the 49 sq. mile Walt Disney World property. The MagicBand is an injection molded TPU wristband consisting of two primary technologies; HF RFID and 2.4GHz RF. Responsible for product design, experience design, ecosystem design, product prototyping, component selection, vendor selection, design for manufacturing, vendor negotiations, DFX, NPI, product certifications (FCC/IC/EU), and manufacturing execution at high volume. Regularly delivered presentations to all levels of management.Served in the same capacity for a wide range of custom developed and manufactured MagicBand ecosystem hardware, software, and cloud-based software products which are now used by thousands of Disney Guests every day. -
Sr. Strategic Sourcing Specialist, TechnologyThe Walt Disney Company Aug 2001 - Mar 2009Burbank, Ca, UsPromoted five levels during tenure. Held roles of increasing responsibility. Executed Strategic Sourcing and Procurement for Technology, Innovation, and Telecommunication acquisitions. Lead efforts to strategically source and procure materials and services to support Company operational requirements.Successfully managed hundreds of Sourcing initiatives with baselines ranging from US$50K to over US$10M. Built consensus while managing a diverse group of stakeholders.Broad strategic sourcing and procurement expertise: - Contract Negotiation (Complex legal and business terms)- Financial analyses and vendor economic modeling- Leveraging spend volumes on global projects to drive savingsSourcing category expertise:- Technology (software, hardware, professional services)- New Media (digital media, storage, asset management, gaming, eLearning)- Telecommunications (VoIP, PBX, wireless) -
Front Line Operations - Disney Parks & ResortsThe Walt Disney Company Oct 1998 - Aug 2001Burbank, Ca, UsHeld several operational roles throughout the Walt Disney World Resort delivering world class service to Disney guests.
Rich Criado Skills
Rich Criado Education Details
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Penn State UniversitySpeech Communication And Rhetoric
Frequently Asked Questions about Rich Criado
What company does Rich Criado work for?
Rich Criado works for Hard Rock Digital
What is Rich Criado's role at the current company?
Rich Criado's current role is VP - Casino.
What is Rich Criado's email address?
Rich Criado's email address is ri****@****ail.com
What is Rich Criado's direct phone number?
Rich Criado's direct phone number is (800) 845*****
What schools did Rich Criado attend?
Rich Criado attended Penn State University.
What skills is Rich Criado known for?
Rich Criado has skills like Program Management, Strategic Sourcing, Leadership, Management, Strategy, Product Management, Contract Negotiation, Cross Functional Team Leadership, Sourcing, Vendor Management, Product Development, Procurement.
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