Rich Criado Email & Phone Number

Philadelphia, Pa, Us

New York, Ny, Us

Product leader for Fanatics iCasino, then for bespoke iCasino content development.• Lead product team to develop a new online casino from the ground up. Launched: November 2023.• Lead all aspects of product and game development including product managers, researchers, producers, artists, animators, game designers, mathematicians, and engineers.• Founded Fanatics Game Studios – an internal online casino game development studio developing bespoke casino game content for Fanatics customers.• Managed two game development teams and shipped Fanatics Blackjack. The in-house content our team delivered achieved a meaningful percentage of handle and GGR.• Concepted and delivered a daily free-to-play game called Spin To Win which is played by nearly 100% of all Fanatics Casino customers each day.• Created casino game development roadmap meeting player experience and business objectives.• Executed an 18-month online casino product roadmap aligned to business priorities.

Miami, Fl, Us

• Created, evangelized, and implemented a holistic Product Strategy aligned to company goals.• Lead ecosystem software and game development teams including social and real money games.• Delivered multiple significant product releases including “Princess Prizes” – a gamification strategy for opening cruise ship stateroom doors akin to a slot game mechanic.• Developed and lead a complete reorganization and immediate refocus of product, design, and engineering teams into an efficient, agile-based team delivering product on a regular cadence.• Performed a detailed on-ship product situational analysis including alignments to strategy and guest experience expectations. Identified gaps and developed action plans to address opportunity areas.

Philadelphia, Pennsylvania, Us

Lead the team making world class real money gaming experiences for Penn Interactive's online gaming products including Barstool Sportsbook & Casino, Hollywood Casino (PA), and mychoice casino. Responsible for iCasino businesses: Hollywood Casino (PA) and Penn's social casino, "mychoice casino".- Built two key Penn businesses from concept to reality. P&L responsibility.- Launched Hollywood Online Casino and grew revenue to ~$70M/yr. with limited marketing budget.- Created and evangelized a business case to acquire a game studio. Lead search process, integrated the new team, and executed strategy to capture a significant share of online casino revenue.- In six months post game studio acquisition, shipped two high quality Barstool Sports themed games in US regulated iGaming markets, capturing 40% of Penn’s online casino revenue.- Developed pitches and obtained buy-in from Barstool Sports CEO & Founder.- Lead online casino business including Product, Marketing, Operations and Business Development.- Evangelize the innovation process for Penn’s omni-channel ecosystem development.- Successfully lead teams in the development and launch of several products:Product Launches:- Hollywood Casino Online, the first online casino to take a legal wager in PA history.- Barstool Branded Custom Evolution Live Dealer studio (Blackjack & Roulette).- mychoice Casino, a free to play social casino. (www, iOS, Android)- RMG Game development: Barstool Blackjack, Barstool Slots, One Bite Slots, PMT Slots.

Philadelphia, Pennsylvania, Us

Lead iCasino (real money gaming) and Social Casino businesses for Penn Interactive. Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We have partnered with Barstool Sports to drive growth in our businesses.

Philadelphia, Pennsylvania, Us

Penn Interactive is the digital division of Penn National Gaming, Inc. (NASDAQ: PENN a fortune 500 company). PIV publishes, markets, and manages a portfolio of innovative social and real money gaming products.Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities and video gaming terminal operations with a focus on slot machine entertainment.

Miami, Fl, Us

Lead immersive gaming experience product delivery and activation, location based on ship IoT experiences, and game development for Carnival Corporation. - Invented a new immersive game experience hardware platform. Enables unique gameplay, social, and interactive experiences. Multiple design patents issued worldwide. - Lead strategy, creative concept, design, development, production and implementation for a series of immersive and interactive games collectively referred to as "PlayOcean". PlayOcean’s original game content, characters, and stories are intended to immerse guests in new and innovative experiences- Inventor, Patent holder, OCEAN Medallion IoT device and wireless guest engagement system.- Lead product delivery and activation across the Ocean ecosystem. - Assembled and lead a global team of multi-disciplinary game studios, production, and engineering talent. - Produced a diverse set of unique games including digital/physical location IoT enabled experiences, wager-based casino games, and live interactive on-ship experiences. - Shipped 11 Games and two apps, available on the iOS and Android platforms. ("‎Ocean® Casino" and "PlayOcean"), and on-ship exclusive gaming experiences.

Burbank, Ca, Us

Lead the global integrated program for Disney Interactive’s toys-to-life video game platform, Disney Infinity. The platform includes a unique RFID based reader, highly detailed RFID figures, and integrated game software. Directly responsible for the Disney Infinity product integrated supply chain including: High volume overseas manufacturing (150 million units), quality control, overseas factory management, supply chain management, logistics, vendor strategic relationship management, contract management, strategic sourcing, product integrity, product testing, and strategic program management.- Lead internal and external global teams. Delivered dramatically improved manufacturing processes, supply chain operations and quality. Increased product quality by driving design for manufacturing practices in product development.- Excelled as the central point of coordination between key delivery teams in Operations, Technology, Engineering, Finance, Creative, and Software Development, balancing multiple priorities, identifying risk, and enacting creative solutions to deliver the product on time and on budget.- Thrived in a highly dynamic, ambiguous and rapidly changing environment with little direction in a newly created role.- Regularly delivered critical updates and presentations to senior executive leadership.

Burbank, Ca, Us

Founding member of the MagicBand development team. Product Development Manager for Disney's first of its kind wearable device, the MagicBand. Lead global design and engineering teams and drove the product vision from concept to delivery. Successfully lead a massive internal coordination effort for a product that touches every part of the 49 sq. mile Walt Disney World property. The MagicBand is an injection molded TPU wristband consisting of two primary technologies; HF RFID and 2.4GHz RF. Responsible for product design, experience design, ecosystem design, product prototyping, component selection, vendor selection, design for manufacturing, vendor negotiations, DFX, NPI, product certifications (FCC/IC/EU), and manufacturing execution at high volume. Regularly delivered presentations to all levels of management.Served in the same capacity for a wide range of custom developed and manufactured MagicBand ecosystem hardware, software, and cloud-based software products which are now used by thousands of Disney Guests every day.

Burbank, Ca, Us

Promoted five levels during tenure. Held roles of increasing responsibility. Executed Strategic Sourcing and Procurement for Technology, Innovation, and Telecommunication acquisitions. Lead efforts to strategically source and procure materials and services to support Company operational requirements.Successfully managed hundreds of Sourcing initiatives with baselines ranging from US$50K to over US$10M. Built consensus while managing a diverse group of stakeholders.Broad strategic sourcing and procurement expertise: - Contract Negotiation (Complex legal and business terms)- Financial analyses and vendor economic modeling- Leveraging spend volumes on global projects to drive savingsSourcing category expertise:- Technology (software, hardware, professional services)- New Media (digital media, storage, asset management, gaming, eLearning)- Telecommunications (VoIP, PBX, wireless)

Burbank, Ca, Us

Held several operational roles throughout the Walt Disney World Resort delivering world class service to Disney guests.