Rich Cunningham Email & Phone Number

Hanover, PA, US

Consult entrepreneurial and established consumer goods businesses with focus on creating and introducing strategies that facilitate commercialization, market penetration and market share growth in digital and national account retail channels. Specialize in e-commerce, foodservice, supermarket, convenience, drug, club, value, mass merchandise, and specialty.

Toronto, Ontario, CA

Full P&L responsibility and executive level accountability for conceptualizing and implementing custom B2B strategic, actionable solutions that enhance the commercialization and operational metrics of leading CPG organizations and omni-channel retailers. Cultivate relationships with C-level clients and gain in-depth understanding of their current and.

Berwick, PA, US

• Took ownership of company-wide sales strategy and operations after a single year of tenure with accountability for $350M in total revenue and 10 direct reports (VPs, Business Analysts, and Directors). My efforts were.
• Restructured and transformed the corporate structure to facilitate cross-functional collaboration.
• Revitalized the brand image and redefined propositions resulting in more solid retail network relationships, 5% base sales growth (2x national average rate), and nationwide distribution expansion.
• Improved EBITA by 10 points via the rollout of an S&OP process that reduced on hand inventory of raw materials and finished goods.
• Completed post-M&A integration of two brands into corporate structure while preserving entrepreneurial spirit.

Berwick, PA, US

I contributed 64% of the company's total revenue with control over sales structures and channels in the Northeast. Turned around merchandising, assortment, pricing, promotion, and space programs reversing three years of declining sales and improving average transaction size per trip and brand image. Generated $11.5M in incremental revenue via acquisition.

I planned and executed a go-to-market launch strategy for a startup with a product portfolio of baked goods, cereal, organic granola, and granola bars, achieving $5M in revenue after six months across Northeast Market retail channels.

Los Angeles, CA, US

I developed the sales distribution network and a team of 8 sales specialists responsible for the Eastern United States from the ground up. Achieved $4M in revenue within 6 months post market launch with 75% ACV coverage.

I controlled new product launches, category management, and sales growth strategies for a $100M portfolio of Unilever products encompassing personal care, beverage, frozen food, and shelf stable food categories. My efforts resulted in adding 18 new SKU’s with 50% ACV expansion and overtaking fair share market projections by 14% after the launch of Simple.

Hanover, PA, US

I led a team of 6 Key Account Directors and orchestrated short- and long-term planning for $100M national and regional accounts across five different channels. My internal transformation efforts resulted in 15% sales growth and 18% profit margin growth.

Uxbridge, West London, GB

I presided over multiple programs (sales, marketing, consumer insight, business development, and account management) for The Ahold USA Account Team (9 cross-state sales executives and $350M in sales). In addition, I was responsible for product forecasting, pricing, and Sarbanes Oxley compliance. My efforts in C-suite relationship building and strategic.

Uxbridge, West London, GB

I led 9 Key Account Executives and sales development operations within the Drug, Convenience Retail, and Supermarket channels with focus on team development and growth initiatives. I achieved 3% sales increase, 6% gross profit increase, and 4% swing gain in market share.

Atlanta, GA, US

Charlotte, NC, US

Charlotte, NC, US

Bachelor Of Science, Technical Business Administration, Sales And Marketing

Master Of Business Administration (Mba), Sales & Marketing

Business Administration And Management, General

Business Administration And Management, General