Rich Cunningham Email and Phone Number
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With over 20 years of success in consulting and organizational leadership, I have proven my ability to drive positive transformational change and enable organizations' sales, market share, and profit margin growth. Over the course of my career, I have served as a Senior Vice President, Vice President, and Director for new and established names in the Consumer Packaged Goods (CPG) market with some examples including Wise Foods, Got Snacks, Unilever, UTZ Quality Foods, Coca-Cola Consolidated, The Coca-Cola Company and Coca-Cola Enterprises. My ability to redefine organization's short- and long-term strategic vision along with my expertise in business transformation and consulting has enabled me to achieve 15% sales growth, 18% profit margin growth, and 2% EBITDA increase for companies with over $350M in sales. Furthermore, I have orchestrated multiple successful commercialization and market launch projects across regional and nationwide U.S. markets achieving $4-5M in revenue with 75% ACV coverage in six months.My key skills include:New Business Development / Strategic Planning and Forecasting / Budget and P&L ManagementCross-Channel Sales / Market, Trend, and Industry Analysis / S&OP Processes Category Management / Product Development / Pricing Architecture / Go-To-Market Market Share Growth Strategies / Branding and Rebranding / Trade Marketing / Supply ChainC-Level Relationship Management / Talent Development / Brokers and DistributorsDon't hesitate to connect with me if you are interested in expanding your network of professional acquaintances!
Cpg Accelerate Llc.
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Business Development Consultant - Strategic AdvisorCpg Accelerate Llc.Hanover, Pa, Us
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PresidentCpg Accelerate Llc. Nov 2019 - PresentConsult entrepreneurial and established consumer goods businesses with focus on creating and introducing strategies that facilitate commercialization, market penetration and market share growth in digital and national account retail channels. Specialize in e-commerce, foodservice, supermarket, convenience, drug, club, value, mass merchandise, and specialty channels. Consult and lead Private Equity investment and merger & acquisition activities.
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Svp, Managing Director U.S.A.Advantage Group International 2021 - 2024Toronto, Ontario, CaFull P&L responsibility and executive level accountability for conceptualizing and implementing custom B2B strategic, actionable solutions that enhance the commercialization and operational metrics of leading CPG organizations and omni-channel retailers. Cultivate relationships with C-level clients and gain in-depth understanding of their current and future data needs to recommend improvements to business development, retailer/supplier engagement, category management, cross-functional-leadership, supply chain, e-commerce, bespoke market research, and analytics. -
Sr. Vice President Of SalesWise Foods 2017 - 2020Berwick, Pa, UsTook ownership of company-wide sales strategy and operations after a single year of tenure with accountability for $350M in total revenue and 10 direct reports (VPs, Business Analysts, and Directors). My efforts were focused on promoting continuous improvement of strategies and processes resulting in optimal revenue growth management, key accounts, third party distributors, brokers, company-owned distribution centers, warehouse direct sales, partner brands, private label, and food service. My key achievements include:• Restructured and transformed the corporate structure to facilitate cross-functional collaboration.• Revitalized the brand image and redefined propositions resulting in more solid retail network relationships, 5% base sales growth (2x national average rate), and nationwide distribution expansion.• Improved EBITA by 10 points via the rollout of an S&OP process that reduced on hand inventory of raw materials and finished goods.• Completed post-M&A integration of two brands into corporate structure while preserving entrepreneurial spirit. -
Vice President Of Sales - NorthWise Foods 2016 - 2017Berwick, Pa, UsI contributed 64% of the company's total revenue with control over sales structures and channels in the Northeast. Turned around merchandising, assortment, pricing, promotion, and space programs reversing three years of declining sales and improving average transaction size per trip and brand image. Generated $11.5M in incremental revenue via acquisition and integration of 'Tiger Distributing'.
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Vice President Of SalesGot Snacks, Llc. 2014 - 2015I planned and executed a go-to-market launch strategy for a startup with a product portfolio of baked goods, cereal, organic granola, and granola bars, achieving $5M in revenue after six months across Northeast Market retail channels.
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Eastern Division ManagerActivate Drinks 2013 - 2014Los Angeles, Ca, UsI developed the sales distribution network and a team of 8 sales specialists responsible for the Eastern United States from the ground up. Achieved $4M in revenue within 6 months post market launch with 75% ACV coverage. -
Director Of Sales - Unilever PortfolioDowell Group 2011 - 2012I controlled new product launches, category management, and sales growth strategies for a $100M portfolio of Unilever products encompassing personal care, beverage, frozen food, and shelf stable food categories. My efforts resulted in adding 18 new SKU’s with 50% ACV expansion and overtaking fair share market projections by 14% after the launch of Simple Skin Care.
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Vice President National Accounts And New Business DevelopmentUtz Quality Foods Apr 2007 - Oct 2010Hanover, Pa, UsI led a team of 6 Key Account Directors and orchestrated short- and long-term planning for $100M national and regional accounts across five different channels. My internal transformation efforts resulted in 15% sales growth and 18% profit margin growth. -
Vice President Supermarket Sales-Ahold Account TeamCoca-Cola Enterprises Aug 2005 - Apr 2007Uxbridge, West London, GbI presided over multiple programs (sales, marketing, consumer insight, business development, and account management) for The Ahold USA Account Team (9 cross-state sales executives and $350M in sales). In addition, I was responsible for product forecasting, pricing, and Sarbanes Oxley compliance. My efforts in C-suite relationship building and strategic decisions enabled me to increase gross profit by $7M and market share by 2% along with $6M in arrears and negative sales removal. -
Director Of Key AccountsCoca-Cola Enterprises Mar 2002 - Aug 2005Uxbridge, West London, GbI led 9 Key Account Executives and sales development operations within the Drug, Convenience Retail, and Supermarket channels with focus on team development and growth initiatives. I achieved 3% sales increase, 6% gross profit increase, and 4% swing gain in market share.
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Customer Development ManagerThe Coca-Cola Company Nov 2000 - Mar 2002Atlanta, Ga, Us -
General Manager - Sales And Distribution OperationsCoca-Cola Bottling Co. Consolidated Jun 1999 - Nov 2000Charlotte, Nc, Us -
Area Sales ManagerCoca-Cola Bottling Co. Consolidated Feb 1998 - May 1999Charlotte, Nc, Us
Rich Cunningham Skills
Rich Cunningham Education Details
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Keller Graduate School Of Management Of Devry UniversitySales And Marketing -
Keller Graduate School Of Management Of Devry UniversitySales & Marketing
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King'S CollegeGeneral
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The State University Of New YorkGeneral
Frequently Asked Questions about Rich Cunningham
What company does Rich Cunningham work for?
Rich Cunningham works for Cpg Accelerate Llc.
What is Rich Cunningham's role at the current company?
Rich Cunningham's current role is Business Development Consultant - Strategic Advisor.
What is Rich Cunningham's email address?
Rich Cunningham's email address is rc****@****cks.com
What is Rich Cunningham's direct phone number?
Rich Cunningham's direct phone number is +157075*****
What schools did Rich Cunningham attend?
Rich Cunningham attended Keller Graduate School Of Management Of Devry University, Keller Graduate School Of Management Of Devry University, King's College, The State University Of New York.
What skills is Rich Cunningham known for?
Rich Cunningham has skills like Sales Operations, P&l Management, Marketing Strategy, Forecasting, Sales Management, Competitive Analysis, Cross Functional Team Leadership, Management, Key Account Development, Sales, Consumer Products, Marketing Management.
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