Rich Denzler Email & Phone Number

Richmond, Virginia, United States

• Led a customer-centric product roadmap by driving strategy and prioritization with research, product, tech, and marketing partners, resulting in projects based on people problems and opportunities.
• Drove product strategy and content design for Meta’s digital wallet and enterprise checkout platform, which processes $billions in transactions annually.
• Supported 4 high-performing content designers with career growth, teaching them content frameworks and strategic thinking to elevate their craft, while identifying impactful opportunities for them.
• Established a cohesive, unified voice across 100+ touchpoints in 10+ languages across the suite of apps while steering the Facebook Pay to Meta Pay rebranding.
• Created a culture of belonging, inclusivity, and trust through communications and collaboration workshops while guiding teams through a team merger.

Richmond, Virginia, United States

• Established and managed a large product portfolio & team of cross-discipline designers for one of the highest priority areas of the company, delivering business outcomes while solving for customer needs.
• Carried the credit card acquisition page redesign from early concept to enterprise scale, driving implementation across all consumer credit card and banking products (~100MM impressions annually).
• Designed enterprise-scale information architecture and content hierarchy for the rewards app experience, delivering an intuitive, familiar customer experience spanning multiple organizations.
• Championed a customer-first cafe & bank branch strategy with engineering, product, and business teams, resulting in a year-long roadmap based on customer needs and opportunities.

Richmond, Virginia Area

• Developed and taught frameworks that elevated content design and empowered teams with effective tools that scaled across the design team, reducing the over-capacity workload on small content teams.
• Uncovered people and business problems, and translated them into understandable opportunities and solution-based concepts grounded in research, analysis, and intuition.
• Built a design foundation, drove alignment with cross-functional partners, and reframed roadmap prioritization by creating aligned-upon experience principles based on customer needs.
• Implemented human-centered, content-first design across the full credit customer journey by crafting research plans and synthesis, writing and testing content prototypes, and hosting content workshops. with product.

Richmond, Virginia Area

• Wrote articles for internal corporate Intranet and e-mail distribution directed to 46,000 employees.
• Interfaced with senior executives for quotes, talking points, and messaging.
• Redesigned Digital's Intranet space with a new, vibrant, modern look and feel.
• Planned, organized, executed, and managed associate-only events with up to six-figure budgets.
• Content creator for internal social channel.
• Shot, edited, and produced video content.

Richmond, VA

• Wrote and distributed press releases and online content for nationwide distribution aimed for 300+ general and sports media, motorsports fans, NASCAR executives, industry leaders.
• Managed a five-person, high-volume, real-time content generation team during NASCAR races (attendance: 90,000), promotional appearances, and concerts.
• Company lead for PR and social media campaigns/communities: Twitter (44,000), Facebook (91,000).
• Developed and managed integrated content calendar used by PR, digital, and consumer marketing.
• Strategized and executed social media campaigns (received 43 million hashtag impressions in one weekend).
• Integrated brand message across channels: social, e-mail, website, and traditional

Shot, edited and produced sports video for men's and women's sports teams.

Master Of Sciences, Sport Leadership

Center for Sport Leadership

Bachelor Of Science, Communications

Graduated Cum Laude