Rich Desisto Email & Phone Number

Philadelphia, Pa, Us

The Content Economy is a contact sport, and my services get you into multiple rooms filled with contacts ready to hear you speak. If you're stuck on LinkedIn, creating content that doesn’t engage, or feeling burned out, I’ll help you lower anxiety with a reliable strategy. Expect consistent brand alignment, organic reach, and multi-channel engagement that grows your network and positions you as a go-to authority. Together, we’ll showcase your value, build loyalty, and simplify your creator economy with tailored partnerships that elevate your content and drive conversions. Let’s make content work for you, not the other way around.

Farmington, Ct, Us

- Create the curriculum and teach Podcasting, Digital Audio Editing and Studio Operations. - Coach and mentor students in a radio broadcast environment. - Create lectures, leadership roles, workshops and teach content curation, podcasting, studio operations in an on-air and production setting. - Implement and oversee students perform hands-on, real time tasks.

Podcast Producer, Voice Over Talent. Audio Editor & Assembler, Video Editor, Voice Tracker, Producer, Digital Photographer, Instructor/Mentor

- Responsible for episodic development including collaborating with creative team on pitch meetings, research and fact checking to facilitate decisions on identifying the best ideas and content creation. - Lead the production of this weekly interview based podcast series including scheduling, writing storyboards, planning and prepping interviews, booking and interviewing guests, virtual audio/video recording, editing, cutting, mixing and organizing tape to create stories, sourcing audio clips and mixing music.- Grew the podcast audience 75% by producing promotional audio/video vignettes to accompany social media posts during and in between Season's 1 and 2 launch schedule.- Updated our streaming approach to include additional distribution channels including the smart speaker after reviews of stat research and analytics to maximize audience engagement.- Received kudos for our achievements by industry trades including All Access, Radio INK and Inside Radio.

Naples, Florida, Us

Naples, Florida, Us

Naples, Florida, Us

Naples, Florida, Us

Naples, Florida, Us

- Developed and delivered a re-branded radio station from concept to on-time launch, based on a predetermined road map including changing the music formatting, a new morning show and identifying best content to pursue market share expansion, Nielsen ratings and revenue growth.- Utilized change management skills to ensure morale stayed high while the new messaging was consistently delivered.- Motivated programming, sales and marketing team members to continuous improvement in promoting and selling WJBR's new messaging to the community and to create, deploy and optimize effective campaigns to meet WJBR's clients expectations.- Created new benchmarks to expand audience engagement including Jingle Bell Radio a creative way to define the JBR call letters and the Christmas music season, my afternoon drive show and features that triggered listener phone and social media interaction.

Naples, Florida, Us

- Assisted the programming, sales and marketing teams in creating research parameters for data mining and extrapolated those results to create tactics of appointment listening/occasions to elevate our brand and increase Nielsen PPM ratings.- Boosted brand image by collaborating with creative teams for the decision making, writing and development of unique content including musical road maps and features, weekend themes, sales driven promotions, focused marketing campaigns, WBEN's sound design image and audio production.- Participated in professional networking to support women's outreach programs, including guidance and idea planning, event photography, and selecting a keynote speaker at an annual Woman's luncheon.- Consulted with members of the Innovation Team to propose and influence management on new ideas and tools to improve our work flow.- Influenced revenue gains as a script writer and product endorser for high end clients including Verizon, Samsung, MLB, IKEA, Flonase, Meineke, Casper and Olive Garden.- Contributed to the stations ratings growth including its best success from quarter 2 of 2012 through quarter 3 of 2013. Ranked in the Top 5 with Persons 25-54, five (5) quarters straight.

Purchase, New York, Us

Purchase, New York, Us

Us

- Negotiated the development of a more effective personnel culture, tone and systems for better workflow and communication.- Directed and collaborated with a programming team of 25 and encouraged best practices and protocols to maximize productivity.- Energized the WJSE and WTKU programming and promotion teams to create innovative strategies with music scheduling, featured benchmarks, promotions and contesting to accomplish Arbitron diary ratings objectives and boost long-term profitability - Oversaw preparation of cluster's marketing tools including redesigning the WMGM logo and website, redirecting cluster database usage, writing for the cluster's sound design image, audio production, images, videos, emails and other collateral.- Participated in the introduction of Social Media platforms to the brands.- Built upon the existing partnership with the Philadelphia Eagles Radio Network through my previous relationships, to carry their games on WMGM. Additionally, planned and executed a weekly 1-hour Q&A live broadcast with Philadelphia Eagles players called “Overtime”.- Guided WMGM's growth to their best Arbitron ratings in station history (10.6 share) #1 Men 25-54 in the spring and fall of 2008.- Achieved #1 status with my afternoon drive show on WMGM Men 25-54 in the spring and fall of 2008.

Philadelphia, Pa, Us

- Worked with sales team to help meet their clients expectations through writing creative narratives for radio advertisements from conception to completion resulting in increased revenue.- Participated, acting as a producer, in the sound design image of the Philadelphia Eagles Radio Network broadcasts.- Coached and influenced professional athletes from the Philadelphia Eagles on voice over technique for radio advertisement endorsements.- Oversaw the production and collaborated with production and programming teams on a 3 day“virtual concert”entitled Millennium Park. Winner of a 2000 Pennsylvania Association of Broadcasting Award for Best Radio Promotion.- Partnered with the National Sales Manager to write, voice and produce an 8 commercial advertising campaign for Major League Baseball's All Star Game. Winner of a March of Dimes A.I.R. Award for Best Entertainment Commercial by a Radio Station in 2003.

Wrote a monthly column called "Uphill Battle" which focused on the struggles of new artists.

New York, Ny, Us

- WAMX – X06.3 (Start up) Rebuilt station from Classic Rock to Active Rock- Managed staff of 5 on air personalities- R&R status in 7 months- Men 25-54 (5th Spring/Fall 1997) Men 18-34 (4th to 2nd by Fall 1997)- Created area’s first non-country music festival/X-Fest- Hired Creed to play for $700- GOT LOTS OF PRESS!- WFXN – Classic Rock (syndicated)- Cincinnati Bengals Affiliate- Locally branded with our cluster ESPN local personality- Locally branded with Rock “voice” giveaways/broadcasts- Audio producer for station imaging

• Men 18-34 Men 25-54 (#1 1994-1996) • Midday Jock Men 18-34 (#1 1994-1997)• Classic Rock leaning Mainstream Rock station• Extension to Philly Market • Branded/imaged to compete w/ MMR - YSP• Created sales promotions• Audio producer for station imaging

New York, Ny, Us

Princeton, Nj, Us

Communications

Radio And Television

Radio And Television