Rich Destasio Email and Phone Number
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As the Chief Operating Officer at Orangetheory Fitness, I drive operational excellence and membership expansion across 63 studios. This recent transition leverages my strategic acumen in sales strategy and new business development, ensuring that we meet our financial objectives and maintain our position as a leader in the fitness industry. Our team's commitment to innovation has been instrumental in cultivating an environment where fitness meets cutting-edge business practices.At Fitness-1 Management, my role as President involves steering the organization to support various clients in the franchise space. Here, I've honed my skills in team building and sales strategy, fostering relationships that empower boutique studios and fitness products to thrive. With an approach grounded in collaboration and a deep understanding of market dynamics, I spearhead initiatives that translate into tangible growth and enhanced customer experiences.
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Chief Marketing OfficerFaster Way To Fat Loss Oct 2024 - PresentClearwater, Florida, Us -
Chief Operating OfficerOrangetheory Fitness | Austin Fitness Group Apr 2024 - Oct 2024Austin, Texas, UsLed operational functions across 62 Orangetheory Fitness locations, driving revenue growth and optimizing performance. Developed and executed strategies to increase membership and support company restructuring through operational optimization. -
Vice President Sales & OperationsOrangetheory Fitness | Austin Fitness Group Jun 2023 - Mar 2024Austin, Texas, UsOversee all aspects of sales and field operations for 61 Orangetheory locations and responsible for implementing strategic initiatives to drive revenue growth, expand memberships, and ensure financial objectives are met. -
PresidentFitness-1 Management Apr 2020 - Jun 2023F1-M is a fitness-forward consulting group specializing in supporting products, services, and boutique studios in the franchise space. Our clients range from fitness product companies, health clubs, and boutique studios such as: SoCal Golds, EOS Fitness, YouFit, Maxx Fitness, KickHouse, SPENGA, UBX, Tapout Fitness, InBody, Flexit Fitness, ClubConnect/Inspire360 and GymEats Key Roles: UBX Boxing - Head of US Operations supporting the US expansion for an Australian-based strength, and boxing boutique studio concept. YouFit Gyms - product consultant / SD- West Coast supporting the build-out of a small group training program to expand their third-tier membership and support a management restructuring and company reorganization focused on stabilizing and exiting a core market.
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Vice President Of Sales & RevenueCity Fitness Aug 2021 - Aug 2022Philadelphia, Pennsylvania, UsResponsible for all processes, products, and services that generate revenue for a boutique luxury fitness group. Directly oversaw sales, marketing, strategic partnerships, products, and services. Accountable for driving better integration and alignment between all revenue-related functions hitting. Developed pricing strategy to increase sales mix by 25% and increased revenue per member. Reset membership and product revenue to pre-COVID actuals. -
Vice President Of Fitness OperationsThe Edge Fitness Clubs Llc Apr 2015 - Apr 2020Orange, Ct, UsResponsible for the strategic direction and P&L owner of the Fitness Department for a rapidly growing, HVLP health club chain with 32 locations generating +$48M and 30% of the company’s total revenue. Developed a strategy to scale, staffing, product development and managed day to day operations and performance for all fitness products and services. Created strategy to build out company infrastructure and products to support triple growth in 5 years. Consistently achieved annual targets by driving PT EFT draft base to 95% of total fitness revenue. Developed new club opening strategy that increased fitness revenue ramp by 50%. -
Sr. Director, Fitness OperationsTown Sports International Jan 2011 - Mar 2015Ny, New York, UsProvide executive leadership for fitness operations for 166 health clubs with $85M in revenue, twelve direct reports and over 2,000 indirect reports. Responsibilities included the development of systems to drive performance and develop the strategies for product development, compensation, and product pricing. Developed strategy to roll out new fitness model: tools, policies, guidelines, training, and comp model. Developed programming for functional training zones to expand small group training model (UXF). Grew total Fitness Revenue each year in role: 4% in 2012 and 7% in 2013. -
Vice President Of Operations And SalesTown Sports International Feb 2007 - Jan 2010Ny, New York, UsHeld full P&L responsibilities for 65+ health clubs with $220M+ in revenue, fourteen direct reports, and over 3,000 indirect reports. Created business strategies for increasing revenue and controlling expenses. Prepared annual budgets and monthly revenue forecasts. Actively recruited, trained, mentored, supervised, and evaluated directors, and club management teams. Oversaw quality control, member satisfaction, and employee retention. Executed sales, business, and operating plans for new club development. Operated largest, highest volume Region in company with 65+ clubs, 3,000+ employees. Opened nine new clubs and led six to exceed mature club expectations within four months. Developed successful regional team and progressed multiple employees into Director-level positions. -
Regional Director Of SalesTown Sports International Aug 2005 - Feb 2007Ny, New York, Us -
Regional Director Of FitnessTown Sports International Dec 2002 - Aug 2005Ny, New York, Us -
Fitness Manager, General Manager, Area Fitness Fitness ManagerTown Sports International Aug 1997 - Dec 2002Ny, New York, UsHeld various management and leadership positions club and field-based.
Rich Destasio Skills
Rich Destasio Education Details
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Empire State UniversityBusiness/Managerial Economics
Frequently Asked Questions about Rich Destasio
What company does Rich Destasio work for?
Rich Destasio works for Faster Way To Fat Loss
What is Rich Destasio's role at the current company?
Rich Destasio's current role is Executive Leadership | Operations, Sales, and Fitness.
What is Rich Destasio's email address?
Rich Destasio's email address is rd****@****ail.com
What is Rich Destasio's direct phone number?
Rich Destasio's direct phone number is +191441*****
What schools did Rich Destasio attend?
Rich Destasio attended Empire State University.
What are some of Rich Destasio's interests?
Rich Destasio has interest in Family, Fitness, Training, Tennis.
What skills is Rich Destasio known for?
Rich Destasio has skills like Personal Training, Fitness, Leadership, Strength Training, Training, Sales, Marketing, Management, Exercise Physiology, Wellness Coaching, Sports Nutrition, Public Speaking.
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