Rich Destasio

Rich Destasio Email and Phone Number

Executive Leadership | Operations, Sales, and Fitness @ FASTer Way to Fat Loss
Rich Destasio's Location
New York City Metropolitan Area, United States, United States
About Rich Destasio

As the Chief Operating Officer at Orangetheory Fitness, I drive operational excellence and membership expansion across 63 studios. This recent transition leverages my strategic acumen in sales strategy and new business development, ensuring that we meet our financial objectives and maintain our position as a leader in the fitness industry. Our team's commitment to innovation has been instrumental in cultivating an environment where fitness meets cutting-edge business practices.At Fitness-1 Management, my role as President involves steering the organization to support various clients in the franchise space. Here, I've honed my skills in team building and sales strategy, fostering relationships that empower boutique studios and fitness products to thrive. With an approach grounded in collaboration and a deep understanding of market dynamics, I spearhead initiatives that translate into tangible growth and enhanced customer experiences.

Rich Destasio's Current Company Details
FASTer Way to Fat Loss

Faster Way To Fat Loss

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Executive Leadership | Operations, Sales, and Fitness
Rich Destasio Work Experience Details
  • Faster Way To Fat Loss
    Chief Marketing Officer
    Faster Way To Fat Loss Oct 2024 - Present
    Clearwater, Florida, Us
  • Orangetheory Fitness | Austin Fitness Group
    Chief Operating Officer
    Orangetheory Fitness | Austin Fitness Group Apr 2024 - Oct 2024
    Austin, Texas, Us
    Led operational functions across 62 Orangetheory Fitness locations, driving revenue growth and optimizing performance. Developed and executed strategies to increase membership and support company restructuring through operational optimization.
  • Orangetheory Fitness | Austin Fitness Group
    Vice President Sales & Operations
    Orangetheory Fitness | Austin Fitness Group Jun 2023 - Mar 2024
    Austin, Texas, Us
    Oversee all aspects of sales and field operations for 61 Orangetheory locations and responsible for implementing strategic initiatives to drive revenue growth, expand memberships, and ensure financial objectives are met.
  • Fitness-1 Management
    President
    Fitness-1 Management Apr 2020 - Jun 2023
    F1-M is a fitness-forward consulting group specializing in supporting products, services, and boutique studios in the franchise space. Our clients range from fitness product companies, health clubs, and boutique studios such as: SoCal Golds, EOS Fitness, YouFit, Maxx Fitness, KickHouse, SPENGA, UBX, Tapout Fitness, InBody, Flexit Fitness, ClubConnect/Inspire360 and GymEats Key Roles: UBX Boxing - Head of US Operations supporting the US expansion for an Australian-based strength, and boxing boutique studio concept. YouFit Gyms - product consultant / SD- West Coast supporting the build-out of a small group training program to expand their third-tier membership and support a management restructuring and company reorganization focused on stabilizing and exiting a core market.
  • City Fitness
    Vice President Of Sales & Revenue
    City Fitness Aug 2021 - Aug 2022
    Philadelphia, Pennsylvania, Us
    Responsible for all processes, products, and services that generate revenue for a boutique luxury fitness group. Directly oversaw sales, marketing, strategic partnerships, products, and services. Accountable for driving better integration and alignment between all revenue-related functions hitting. Developed pricing strategy to increase sales mix by 25% and increased revenue per member. Reset membership and product revenue to pre-COVID actuals.
  • The Edge Fitness Clubs Llc
    Vice President Of Fitness Operations
    The Edge Fitness Clubs Llc Apr 2015 - Apr 2020
    Orange, Ct, Us
    Responsible for the strategic direction and P&L owner of the Fitness Department for a rapidly growing, HVLP health club chain with 32 locations generating +$48M and 30% of the company’s total revenue. Developed a strategy to scale, staffing, product development and managed day to day operations and performance for all fitness products and services.  Created strategy to build out company infrastructure and products to support triple growth in 5 years. Consistently achieved annual targets by driving PT EFT draft base to 95% of total fitness revenue.  Developed new club opening strategy that increased fitness revenue ramp by 50%.
  • Town Sports International
    Sr. Director, Fitness Operations
    Town Sports International Jan 2011 - Mar 2015
    Ny, New York, Us
    Provide executive leadership for fitness operations for 166 health clubs with $85M in revenue, twelve direct reports and over 2,000 indirect reports. Responsibilities included the development of systems to drive performance and develop the strategies for product development, compensation, and product pricing.  Developed strategy to roll out new fitness model: tools, policies, guidelines, training, and comp model.  Developed programming for functional training zones to expand small group training model (UXF).  Grew total Fitness Revenue each year in role: 4% in 2012 and 7% in 2013.
  • Town Sports International
    Vice President Of Operations And Sales
    Town Sports International Feb 2007 - Jan 2010
    Ny, New York, Us
    Held full P&L responsibilities for 65+ health clubs with $220M+ in revenue, fourteen direct reports, and over 3,000 indirect reports. Created business strategies for increasing revenue and controlling expenses. Prepared annual budgets and monthly revenue forecasts. Actively recruited, trained, mentored, supervised, and evaluated directors, and club management teams. Oversaw quality control, member satisfaction, and employee retention. Executed sales, business, and operating plans for new club development. Operated largest, highest volume Region in company with 65+ clubs, 3,000+ employees. Opened nine new clubs and led six to exceed mature club expectations within four months. Developed successful regional team and progressed multiple employees into Director-level positions.
  • Town Sports International
    Regional Director Of Sales
    Town Sports International Aug 2005 - Feb 2007
    Ny, New York, Us
  • Town Sports International
    Regional Director Of Fitness
    Town Sports International Dec 2002 - Aug 2005
    Ny, New York, Us
  • Town Sports International
    Fitness Manager, General Manager, Area Fitness Fitness Manager
    Town Sports International Aug 1997 - Dec 2002
    Ny, New York, Us
    Held various management and leadership positions club and field-based.

Rich Destasio Skills

Personal Training Fitness Leadership Strength Training Training Sales Marketing Management Exercise Physiology Wellness Coaching Sports Nutrition Public Speaking Customer Service Sales Management Operant Conditioning Leadership Development Sales Operations Operations Management Strategy Budgets Nasm Executive Management Business Development Performance Enhancement New Business Development Sales Process Fundraising Multi Unit Management Trx Suspension Training Fitness Consulting Health Club Management Sports Management P&l Management Group Training Strategic Planning Marketing Strategy Finacial Management Business Strategy Planning Budgeting And Forecasting Succession Planning Budgeting And Forecasting Multi Unit Product Development Club Operations Team Building Sports Fitness Training Athletics Weight Training Functional Training Athletic Training Corporations Strength And Conditioning Endurance Weight Corrective Exercise Cardio Lifestyle Circuit Training Core Strength Myofascial Release Cross Functional Team Leadership Health And Wellness Sales Strategy Fitness Industry Nutrition

Rich Destasio Education Details

  • Empire State University
    Empire State University
    Business/Managerial Economics

Frequently Asked Questions about Rich Destasio

What company does Rich Destasio work for?

Rich Destasio works for Faster Way To Fat Loss

What is Rich Destasio's role at the current company?

Rich Destasio's current role is Executive Leadership | Operations, Sales, and Fitness.

What is Rich Destasio's email address?

Rich Destasio's email address is rd****@****ail.com

What is Rich Destasio's direct phone number?

Rich Destasio's direct phone number is +191441*****

What schools did Rich Destasio attend?

Rich Destasio attended Empire State University.

What are some of Rich Destasio's interests?

Rich Destasio has interest in Family, Fitness, Training, Tennis.

What skills is Rich Destasio known for?

Rich Destasio has skills like Personal Training, Fitness, Leadership, Strength Training, Training, Sales, Marketing, Management, Exercise Physiology, Wellness Coaching, Sports Nutrition, Public Speaking.

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