Developed e-Commerce strategy for Nice-Pak brands for own channels, Amazon and Walmart.com Developed portfolio of eCommerce optimized items and associated A+ content to drive conversionManaged performance marketing in ad platforms including Perpetua, Teikametrics, Criteo and CitrusGrew NP Brand sales on Amazon 10X in 2 years

Led brand management, marketing communications, sales promotion and product portfolio for line of heavy duty wipes.

Launched new brand in household category to simplify and make quick cleaning serious cleaningDeveloped comprehensive product- and program-based household cleaning solutions for top retailers including Bed Bath and Beyond

• Developed strategy to step-change sales growth and ROI for NASCAR Sponsorship Grew sales +9% and profitability +3 pts.• Generated marketing plans and managed P&L, advertising and CP budgets for business totaling $150M, including M&M’S® Pretzel and NASCAR sponsorship portfolio• Grew M&M’S® Pretzel Share, velocity %ACV Display with 360 degree marketing campaign including TV, Print and Digital advertising; PR; social media. • Built plans to grow M&M’S® Pretzel business +25% in 2012 with marketing campaign to reformulate recipe; packaging graphics and launch of new Sharing Size item, • Conducted multi-phase packaging study that led to consumer insights and in-market results that set strategy for future consumption portfolio• Grew strategic partnerships with leading CPG brands Kellogg’s and Con Agra that secured incremental display in-store; improved seasonal sell-through and drove penetration • Mentored, trained and supervised graduate school intern

• Set the strategy for and ensured proper execution of Mars’ Halloween portfolio, a large and complex range of items, delivering two consecutive record seasons for Mars, growing sales +17%; profit +10% and market share +2.4 pts. • Planned, developed and executed fully integrated consumer promotion which achieved 30 million media impressions through national TV, print, radio, online and PR. M&M’S® ad achieved #6 most-liked TV spot for October 2007. • Led collaborative planning and customization efforts for all traditional seasons for Wal-Mart and Club Channel, resulting in outstanding sales growth, sell-through, merchandising and share. • Received national achievement award for collaborating with Wal-Mart to grow Seasonal sales to record level

• Delivered 18% growth on Valentines business vs. prior year and grew Mars’ share +1% by collaborating with top customers particularly in Drug Channel, helping account teams exceed sales plan and sell-through targets.• Developed premium gifting solutions for DOVE® including line of boxed chocolates that exceeded $6 million GSV

• Crafted fully integrated M&M’S® brand promotion by marshalling a cross-functional team to activate Academy Awards®-themed sweepstakes. Promotion delivered $1 million in incremental sales for the M&M’S® brand.• Oversaw national consumer research study to identify needs and motivations, buying patterns and usage of confectionery in theatres. Crafted selling story to secure incremental distribution and promotional activity. • Wrote sales and marketing strategy for specialty trade which was adopted by Snackfood management.

• Directly contributed to driving over $3 million in sales for Masterfoods USA in 24 months, and over $6 million in retail sales for Masterfoods USA’s customers through planning and executing trade- and consumer programs • Created M&M’S® brand consumer promotion for specialty channel by securing resources of multiple internal and external partners, including Dreamworks, Pepsi, Activision, Toys R Us and Best Buy. Developed two channel-exclusive Shrek™-themed M&M’S® packs that delivered over $2 million in incremental sales for the M&M’S® brand.• Pioneered use of calendar program of sale for specialty channel, including consumer promotions and trade programs• Supervised, mentored and trained direct report

• Managed portfolio of 22 licensees, with annual royalty revenue of over $3 million, ensuring compliance with contractual obligations, overseeing all aspects of sales, marketing, PR and product development• Identified and approached prospective licensing partners for Discovery brands and properties; negotiated deal points and guided deals through legal, financial and business channels • Developed exclusive program at major mass retailer for Discovery Kids branded product; coordinated design and implementation of signage and other marketing collateral to aid awareness and sell-through• Created marketing vehicles such as trade ads, kits and signs to support licensing efforts• Trained and supervised administrative assistants and coordinators to support licensing managers