Rich Donley, Apr Email & Phone Number

Orlando, FL, US

Detroit / Orlando

• Serve as president of CRIMSON - formerly MCCI (Mort Crim Communications, Inc.), a full-service, award-winning brand advocacy agency, specializing in strategic leadership and tactical implementation through public.
• Provide leadership, operation management, client relations and business development
• Manage diverse account portfolio and maintain client relationships to ensure satisfaction by delivering excellence, on time and on budget
• Provide strategy, planning, execution, media relations, writing/editing, project management, budgeting, metrics, growth and client/employee satisfaction
• Facilitate training to improve media interview, presentation and crisis communications skills
• Serve as the agency’s go-to crisis communications/management counselor for clients

Detroit, / Orlando

• Managed the company’s public relations, marketing communications and social media portfolio (25 clients) and related account teams, as well as developed new business and identified/implemented operational best practices
• Executive trainer - helped companies/individuals improve skills for media interviews, presentations, crisis communications
• Served on the MCCI Executive Management Team

Orlando, Florida, United States

I'm honored to have served as co-chair with Chelsea Eagle of Disney as PRSA Orlando hosted the sold out #SunCon2024 July 25-26 at Disney’s BoardWalk Inn with outstanding professional development, networking and fun. PRSA’s Sunshine District represents more than 1,000 public relations professionals from seven chapters throughout Florida. The Sunshine.

Orlando, Florida Area

President/executive board member of the Orlando Regional Chapter of the Public Relations Society of America (PRSA). PRSA Orlando is one of 110 chapters that is focused on advancing the public relations profession and the PR professional practitioner. More than 200-strong and growing, the Orlando membership represents a diverse mix of practitioners with a.

Detroit Area

• Provided freelance professional services to enhance messaging, build brand awareness, boost sales and improve executive communicators - through public relations, communications, executive training, etc.

Greater Detroit Area

• Hired as an Account Director in Feb. 2007 to manage emerging Automotive and Manufacturing Technology Practice; later oversaw new Cleantech Practice and other technology accounts; "position was eliminated" in Jan. 2013
• Managed a diversified, profitable (double digit), $1-million-plus portfolio, with responsibility for strategy, execution, budgeting, metrics and client/employee satisfaction (had 100 percent retention in 2012)
• Led new business initiatives to grow account portfolio (generated year-over-year growth), leveraging personal expertise in technology, cleantech, professional services, healthcare, transportation, manufacturing
• Served on the Agency Management Team and supervised mid-level managers and teams (20 direct/indirect reports)
• Managed and collaborated with cross-teams, agencies and vendors
• Conducted C-level communications and public relations/marketing, including external/internal communications, media relations, writing, messaging, branding, issues management, digital/social media, product launches.

Directed Airfoil’s automotive and manufacturing technology practice, developing programs and providing counsel for suppliers and original equipment manufacturers in auto and other industries. My group also worked with professional service firms and companies developing and deploying technology in support of manufacturing and service-sector operations.

• Vice President & Partner (2000 to 2007), Vice President (1999-2000), Account Supervisor (1997-1999), Senior Account Executive (1995-1997), Account Executive (1994-1995)
• Was instrumental in growing agency from three automotive accounts to 25 diversified accounts and increasing annual sales from $150,000 to more than $1 million
• Provided counsel to clients and supervised accounts; increased name awareness and built brand identity for clients, including IBM, TRW, Johnson Controls, Freudenberg-NOK, NASCAR Technical Institute, Cornerstone.
• Among the 100+ accounts I have handled over the years was the Anheuser-Busch Bud Bowl during Super Bowl week in Detroit. Under my guidance, the event generated nearly 400 stories and more than 24 million impressions.
• I also led communications for the award-winning campaign for American Heartland Homebuilder and ABC-TV’s “Extreme Makeover: Home Edition” Michigan build.

• (Chain of weekly business newspapers - Tech Center News/U.S. Auto Scene/New Center News/Oakland Tech News/Car Country News)
• Interviewed and wrote about hundreds of industry executives and local newsmakers as reporter covering the General Motors Tech Center; also reported on Ford and Chrysler and other local businesses
• Edited copy and assisted with newspaper layout

• Broadcast Coordinator/Assistant Creative Director (1990-1992); Broadcast Assistant (1989-1990)
• Copywriter and designer of advertising projects; assisted with creative campaigns for nationwide TV, radio and print promotions – which tripled the company’s account base
• Wrote and served as voice talent for national business report, local news update, Boston business radio report, radio commercials and branch on-hold phone messages
• Coordinated multi-market media buying for radio, cable and network TV advertising

Dearborn, Michigan, United States

Gathered and reported neighborhood news for a biweekly column

Detroit, Michigan, United States

• Researched and compiled information for “Parting the Curtain,” an award-winning documentary on Minsk, Byelorussia (sister city of Detroit) with news anchor Mort Crim
• Compiled profiles on election candidates and ballot proposal info for use in broadcastsAs intern:
• Assisted in production of Democratic and Republican convention coverage

Detroit, Michigan, United States

Interviewed local newsmakers and various police agencies for use in news broadcasts

Detroit, Michigan, United States

Was responsible for compiling, writing and editing “What’s Happening In and Around Detroit” section