Rich Donley, Apr Email and Phone Number
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Brand advocate. Builder of Brand Awareness/Sales and Better Executive Communicators. Crisis Communications Expert. Accredited executive with an outstanding work ethic and solid experience in increasing brand awareness, reputation, engagement and sales for many of the 200+ local/regional/global companies, organizations, nonprofits and government entities represented over the years – while propelling virtually unknown companies and their executives into well-spoken, well-known category leaders.Expertise:• Strategic planning/counseling• Operational management• Client satisfaction and growth• Account team/people management• Process improvement• Budgeting and financial management• Public relations/media relations• Marketing communications• Account management/execution• Media, presentation, crisis training• Crisis communications/management• Brand advocacy• Message/brand creation• Content development• Social/digital media• Business developmentAccredited in public relations (APR) by the Public Relations Society of America (PRSA); 2023 PR/Communications Advocate Award – PRSA Orlando; Sunshine District Conference 2024 Co-Chair (current); PRSA Orlando Chapter past president (2020)
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Senior Manager, External Affairs, Corporate CommunicationsAdventhealthOrlando, Fl, Us -
President And PartnerCrimson Jan 2020 - PresentDetroit / OrlandoServe as president of CRIMSON - formerly MCCI (Mort Crim Communications, Inc.), a full-service, award-winning brand advocacy agency, specializing in strategic leadership and tactical implementation through public relations, crisis communications, media/presentation/crisis training, advertising, video, social media and web design & development.• Provide leadership, operation management, client relations and business development • Manage diverse account portfolio and maintain client relationships to ensure satisfaction by delivering excellence, on time and on budget • Provide strategy, planning, execution, media relations, writing/editing, project management, budgeting, metrics, growth and client/employee satisfaction• Facilitate training to improve media interview, presentation and crisis communications skills• Serve as the agency’s go-to crisis communications/management counselor for clients• Lead operations with a focus on bringing clarity and fostering alignment to improve efficiency, collaboration, excellence, financials, employee morale, client satisfaction and agency reputation.• Identify, pursue and secure new business to drive revenue growth -
Senior Vice President, Pr/Marketing Communications; Executive TrainerMcci - Mort Crim Communications Inc. May 2013 - Jan 2020Detroit, / Orlando• Managed the company’s public relations, marketing communications and social media portfolio (25 clients) and related account teams, as well as developed new business and identified/implemented operational best practices• Executive trainer - helped companies/individuals improve skills for media interviews, presentations, crisis communications• Served on the MCCI Executive Management Team -
Co-Chair, Sunshine District Conference (Suncon) 2024Prsa Sunshine District Sep 2023 - Jul 2024Orlando, Florida, United StatesI'm honored to have served as co-chair with Chelsea Eagle of Disney as PRSA Orlando hosted the sold out #SunCon2024 July 25-26 at Disney’s BoardWalk Inn with outstanding professional development, networking and fun. PRSA’s Sunshine District represents more than 1,000 public relations professionals from seven chapters throughout Florida. The Sunshine District is one of 10 PRSA districts nationwide and provides educational resources, scholarships, and professional development opportunities for the industry’s leading professionals.https://prsasunshine.org/district-conferences/ -
President/Executive Board MemberPrsa Orlando Jan 2020 - Dec 2020Orlando, Florida AreaPresident/executive board member of the Orlando Regional Chapter of the Public Relations Society of America (PRSA). PRSA Orlando is one of 110 chapters that is focused on advancing the public relations profession and the PR professional practitioner. More than 200-strong and growing, the Orlando membership represents a diverse mix of practitioners with a passion and commitment to engaging and growing the practice of public relations in Central Florida. These practitioners represent counseling firms, independent consultants, business and industry, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. -
Freelancer (Self-Employed)Public Relations Consultant / Executive Trainer Feb 2013 - May 2013Detroit Area• Provided freelance professional services to enhance messaging, build brand awareness, boost sales and improve executive communicators - through public relations, communications, executive training, etc.
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Vice President / Account Portfolio Leader / Executive TrainerAirfoil Dec 2008 - Jan 2013Greater Detroit Area• Hired as an Account Director in Feb. 2007 to manage emerging Automotive and Manufacturing Technology Practice; later oversaw new Cleantech Practice and other technology accounts; "position was eliminated" in Jan. 2013• Managed a diversified, profitable (double digit), $1-million-plus portfolio, with responsibility for strategy, execution, budgeting, metrics and client/employee satisfaction (had 100 percent retention in 2012)• Led new business initiatives to grow account portfolio (generated year-over-year growth), leveraging personal expertise in technology, cleantech, professional services, healthcare, transportation, manufacturing• Served on the Agency Management Team and supervised mid-level managers and teams (20 direct/indirect reports)• Managed and collaborated with cross-teams, agencies and vendors• Conducted C-level communications and public relations/marketing, including external/internal communications, media relations, writing, messaging, branding, issues management, digital/social media, product launches, show/press events, executive training (media, presentations and/or crisis communications) for Faurecia, Chrysler, eBay Motors, MICROS-Retail, CFI Group, Mark IV/Dayco, etc.• Managed strategic planning, execution and support for dozens of local/global clients. Clients over the years included NVIDIA (Silicon Valley chip maker for super phones to super cars), Faurecia (world’s sixth largest auto supplier), Delphi CES 2013 project (leading global supplier of electronics and technologies), FordDirect (digital marketing for dealers), Metafile (paperless document management software applications for AP/AR), Trinity Health and St. John Health (leading hospital systems), Plante Moran (one of nation's largest accounting / business advisory firms), Michigan First Credit Union (consumer-focused technology financial institution), etc. -
Account DirectorAirfoil Public Relations Feb 2007 - Dec 2008Directed Airfoil’s automotive and manufacturing technology practice, developing programs and providing counsel for suppliers and original equipment manufacturers in auto and other industries. My group also worked with professional service firms and companies developing and deploying technology in support of manufacturing and service-sector operations. -
Vp & PartnerBianchi Public Relations, Inc. Aug 1994 - Feb 2007Vice President & Partner (2000 to 2007), Vice President (1999-2000), Account Supervisor (1997-1999), Senior Account Executive (1995-1997), Account Executive (1994-1995)• Was instrumental in growing agency from three automotive accounts to 25 diversified accounts and increasing annual sales from $150,000 to more than $1 million• Provided counsel to clients and supervised accounts; increased name awareness and built brand identity for clients, including IBM, TRW, Johnson Controls, Freudenberg-NOK, NASCAR Technical Institute, Cornerstone Community Financial• Among the 100+ accounts I have handled over the years was the Anheuser-Busch Bud Bowl during Super Bowl week in Detroit. Under my guidance, the event generated nearly 400 stories and more than 24 million impressions, "one of the most successful in a long line of Super Bowl promotions."• I also led communications for the award-winning campaign for American Heartland Homebuilder and ABC-TV’s “Extreme Makeover: Home Edition” Michigan build. -
Assistant Editor/Staff WriterMonday Morning Newspapers, Inc. 1992 - 1994(Chain of weekly business newspapers - Tech Center News/U.S. Auto Scene/New Center News/Oakland Tech News/Car Country News)• Interviewed and wrote about hundreds of industry executives and local newsmakers as reporter covering the General Motors Tech Center; also reported on Ford and Chrysler and other local businesses• Edited copy and assisted with newspaper layout
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Broadcast Coordinator/Assistant Creative DirectorFinancial Marketing Services (Olde Discount Ad Agency) 1990 - 1992Broadcast Coordinator/Assistant Creative Director (1990-1992); Broadcast Assistant (1989-1990)• Copywriter and designer of advertising projects; assisted with creative campaigns for nationwide TV, radio and print promotions – which tripled the company’s account base• Wrote and served as voice talent for national business report, local news update, Boston business radio report, radio commercials and branch on-hold phone messages• Coordinated multi-market media buying for radio, cable and network TV advertising
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Freelance WriterDearborn Press & Guide Jan 1990 - Dec 1991Dearborn, Michigan, United StatesGathered and reported neighborhood news for a biweekly column -
Special Projects EmploymentWdiv 1988 - 1989Detroit, Michigan, United States• Researched and compiled information for “Parting the Curtain,” an award-winning documentary on Minsk, Byelorussia (sister city of Detroit) with news anchor Mort Crim• Compiled profiles on election candidates and ballot proposal info for use in broadcastsAs intern:• Assisted in production of Democratic and Republican convention coverage -
Processing TellerNbd Bank 1985 - 1989
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Intern - News DepartmentWjr 760 Am Jan 1988 - May 1988Detroit, Michigan, United StatesInterviewed local newsmakers and various police agencies for use in news broadcasts -
InternDetroit Metro Times Aug 1987 - Dec 1987Detroit, Michigan, United StatesWas responsible for compiling, writing and editing “What’s Happening In and Around Detroit” section
Rich Donley, Apr Skills
Rich Donley, Apr Education Details
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Majors: Journalism And Radio/Tv/Film
Frequently Asked Questions about Rich Donley, Apr
What company does Rich Donley, Apr work for?
Rich Donley, Apr works for Adventhealth
What is Rich Donley, Apr's role at the current company?
Rich Donley, Apr's current role is Senior Manager, External Affairs, Corporate Communications.
What is Rich Donley, Apr's email address?
Rich Donley, Apr's email address is do****@****lpr.com
What is Rich Donley, Apr's direct phone number?
Rich Donley, Apr's direct phone number is +131388*****
What schools did Rich Donley, Apr attend?
Rich Donley, Apr attended Wayne State University.
What skills is Rich Donley, Apr known for?
Rich Donley, Apr has skills like Strategic Communications, Media Relations, Public Relations, Crisis Communications, Marketing Communications, Integrated Marketing, Corporate Communications, Social Media, Press Releases, Social Media Marketing, Advertising, Digital Marketing.
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