Belgian psychotherapist Esther Perel is the New York Times bestselling author of The State of Affairs and Mating in Captivity. Her celebrated TED talks have garnered more than 20 million views and she is also the host of the popular podcast "Where Should We Begin?". As a fractional Head of Product and Product Marketing, I'm working to bring her digital courses to market and ensure efficiency and authenticity throughout her product and marketing ecosystem.

Behind-the-scenes product development and marketing consulting for lean online companies in the health, wellness, and self-development space looking to scale. Starting with in-depth customer research and competitive analysis, I create product and marketing strategies and systems that tap into hidden demand and deliver clarity and growth. Results include: - 250% growth in first-year revenue by transitioning from a launch model to an evergreen model. - 150% ROI in marketing strategy and updates that repositioned a fitness product and spoke to customers' deep pains and needs. - One-month cost recovery after repositioning a direct-to-consumer product. - Multiple million-dollar sales funnels created and executed.

As a fractional Product Marketing Director I worked with top online brands to uncover what their customers really wanted and deliver it through products, content, and marketing. Including: - Death Wish Coffee: Created research insights that contributed to meeting Q1 sales goals within hours. - Farnam Street: Co-Created their first premium course, Decision By Design.- Science of People: Built marketing funnels and lead magnets that led to $1mm in sales in its first year.- Jason Feifer / Build For Tomorrow: Lead research insights for a rebrand of podcast and website. (Audience has doubled in size) - Nir Eyal / Indistractable: Performed research insights to improve SEO and lead magnets prior to book launch. - Eric Schmidt / Reimagine Podcast: Co-produced episodes of his first podcast series. - Hologram: Performed research insights and directed a new whitepaper strategy that increased conversion.

Worked behind the scenes with Ramit Sethi's product team to research, identify, and create content options for new e-learning products.

- Increased efficiency of the customer service team by creating and implementing new strategies to meet increased demand. - Our team achieved a customer service satisfaction rate consistently over 95% and the new processes ensured satisfaction with customer service throughout the customer lifecycle. - Work included: writing copy for predefined replies, researching industry standards, developing a streamlined customer opt-out system, creating metrics to motivate and measure the success of customer service employees, and increasing overall efficiency.

As National Field Director of National Voter Registration Day:- Successfully coordinated a one-day voter registration campaign with over 1,000 participating groups that resulted in registering over 300,000 U.S. voter registrations nationwide. - Worked with a developer to create a robust CRM system to progress participating groups through a self-managed funnel, increasing overall efficiency. - Wrote website content and supervised the design. - Created and managed all training content and logistics, from concept and creation to webinar training for all participating groups.- Worked daily with on-the-ground groups to determine and remove barriers to success, from accessing apartment buildings for canvassing to branding and executing local events.

- Recruited, trained, and coordinated 171 on-the-ground groups to carry out this national two day Get Out The Vote campaign, which successfully contacted over 10,000 people in low turnout areas. - Created the content and copy for scripts based on research and developed training content centered on action-taking behavior to encourage people to vote. - Managed staff, materials development and delivery, website strategy, and Salesforce systems.

- Worked with the Executive Director and Board of Directors to successfully raise the annual budget while creating a comprehensive donation and donor recruitment process. - Targeted, coordinated, and executed the first-ever school board election campaign in Montana that successfully elected its candidates.- Developed and oversaw a semester-long internship program in coordination with the University of Montana.- Planned and coordinated monthly community action events.

- Recruited, trained, and coordinated non-profit groups grassroots field efforts in 38 states, which contacted over 110,000 voters in low turn-out areas during the one day event. - Executed a quantitative study with research group Analyst Institute to identify the campaigns impact in increasing voter turnout between 5-7%. - Created the content and curriculum for the national training session in Portland, Oregon and handled training logistics including transport and accommodations.