Richelle Payne Email & Phone Number

Houston, Tx, Us

Remote, Oo

Oversee company growth strategy through paid, organic, and customer lifecycle marketing efforts.Develop evergreen baseline campaigns while layering data-driven market initiatives for optimal growth.Lead planning and execution for driving enterprise and partnership goals.Build and lead marketing and sales growth strategy and market expansion.Collaborate with sales leadership to design cohesive plans for full-funnel execution.Lead key ICP profile projects to understand ideal audiences for optimal channel mix and media spend.Responsible for content development through influencers, thought leadership, and owned channel resources.Build yearly testing calendar for capturing and implementing real-time data and insights.Oversee budget allocation across market sizing opportunities.Mentor team through stretch opportunities to continue to up-level team members and help them reach their professional goals.

New York, Ny, Us

Oversees market-based strategy as an extension from brand to drive both consumer demand and product adoption. • Leads planning and execution for driving B2B and B2C goals• Builds and leads marketing and sales growth strategy and playbook.• Responsible for the demand generation function in support of sales strategy.• Developed GTM (Go To Market) strategy across operational and marketing organizations.• Established process for effective communication channels across marketing, field sales, and account management. • Oversees development and strategy for largest industry events.• Deploys localized strategies inclusive of mass media to event-based marketing tools. • Builds team and organizational goals that support overall company growth. • Oversees budget allocation across market sizing opportunities.

Waco, Texas, Us

San Francisco, Ca, Us

Leading the regional marketing and brand initiatives for rideshare and micro-transit.Developed and led the largest event facilitation process in current Lyft organization.Oversaw wholistic media buys and creative production for regionalized impact. Managed brand ambassador teams across multiple markets.Developed zero-cost Ride Smart initiatives for Gulf Coast region which lead to major increase in positive earned media mentions. Fostered civic and brand partnerships to align messaging to targeted audiences. Developed a full-scale Veterans Support program; supporting local veterans across the country with access to job and food resources. Interim General Manager; responsible for all operational systems management and management of 2 retail support locations.Lead a local marketing team through career development pathways and personalized professional training.

San Francisco, Ca, Us

I oversee all local marketing initiatives for the Gulf Coast region (Houston, New Orleans and Baton Rouge).

Houston, Tx, Us

-Strategized, prioritized, and supported franchisee initiatives for specific market goals. -Developed campaigns from ideation through execution that aligned with brand strategy and value based brand proposition for the franchise system. -Managed media buy recommendations on HQ and franchisee levels.-Developed inaugural summer internship program. - Focused on development of email, loyalty, and customer targeting programs for the franchise system.

Katy, Texas, Us

-Provides strategy and support for all major markets with local and national mediums. -Builds strategies utilizing grassroots partnerships, guerrilla marketing, promotional events, and hot market opportunities. -Oversees all market entry and developing market sustainment strategy.-Responsible for a team that oversees strategy and execution of direct marketing projects and programs.-Manages direct marketing contact strategies based on customer value and brand growth goals both globally and in specific markets-Oversees all merchant requirements, creative, IT, campaign support and analytic partners to execute direct marketing campaigns on time and as planned-Execute detailed ad-hoc analysis of results to determine segmentation and cadence improvements-Interface with all levels of Marketing personnel and/or outside contacts in support of the development of new or enhancement of current branding programs-Provides reporting on sales (ad to sales ratios) and ROI feedback.-Establish new strategic partnerships with external direct marketing partners to maximize acquisition, development and retention efforts-Develop marketing budget and reconcile actual expenditures-Provide support and recommendations in the development of innovative concepts that align with current industry best practices.-Assist with coordinating and supporting national and regional initiatives.

Livonia, Michigan, Us

Valassis is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale.I interact with all areas of the business, including: sales, marketing, targeting, analytics, logistics and manufacturing. I am the "go-to" for Valassis products and services and have detailed knowledge of our constantly evolving offerings. I work directly with our clients to develop and present marketing solutions using products such as newspaper, direct mail, shared mail, social media and product sampling. I interact with our cross-functional teams to achieve “wins” every day for our clients.

The Woodlands, Tx, Us

Develop and implement print campaigns in publications such as F&I Showroom and Dealer Association publications. Determine appropriate services to market to specific regions. Promote and track incentive contests for in-house employees as well as outside dealers. Create strategies for conventions and trade shows including the National Automotive Dealer Association convention and smaller statewide conventions. Aid sales efforts of agents. Redesigned marketing materials and promotional items for the Automotive Training Academy.Create, coordinate, and market charitable opportunities for American Financial.Specific Projects Responsible For:President's Cabinet employee sales incentive contest and trip planning.Annual Sales and Marketing Meeting campaign.Dealer Appreciation Pheasant HuntAlaskan Fishing Excursion employee incentive contest.AFAS Marketing Materials WebsiteDealer testimonial campaignAFAS 2012, 2013 Ad campaign and redesign

Lexington, Ky, Us

Developed marketing plans for small to medium size businesses using cable television and digital media solutions. Maximized client’s return on investment as well as strategically target appropriate audiences. Monitored clients advertising budgets and made recommendations based on current trends. Trained and assisted staff on emerging mediums and trending strategies.

Master Of Business Administration - Mba, Marketing

Advertising, New Media, Public Relations, Communications