Results-driven marketing specialist with over 6 years of experience driving performance for global B2B loyalty programs. Core competencies include:* Developing client portfolio-specific communication strategies to tailor solutions* Creating marketing calendars and roadmaps based on vertical and market* Executing campaign strategy and planning* Collaborating with marketing team for directions and consultationsPossessing technical specialization in administering loyalty CRM platforms and developing data-backed acquisition and retention campaigns across app and email channels. Track KPIs to continuously improve targeting, communications, and roadmaps. Skilled at working closely across account management, analytics, and leadership teams to launch effective loyalty solutions and exceed partner goals for lifetime value and growth. Industry experience spans telco, financial services, retail, hospitality, and lifestyle in UAE, KSA and Qatar markets.
Listed skills include Marketing Strategy, Market Research, Marketing, Marketing Communications, and 29 others.