Richard Fenn Email & Phone Number

High Wycombe, Gb

Old Windsor, England, United Kingdom

- Established MS&P within PVM UK- Delivered PPA and RGM initiatives across the portfolio- Successfully managed 2 x CPI across market- Developed more effective Account Planning process- S&OP UK Lead- UK representative on Talent Programme at SDA Bocconi Business School, Milan (Sept 23 - June 24)

Wheatley, England, United Kingdom

- Successfully developed customer marketing strategy across trade channels.- Contributed towards delivering +28.5% YoY RSV growth versus Category growth of +18%.- Developed online strategy and put in place digital shelf analysis tool.

Redhill, United Kingdom

- Successfully translated Brand and Category strategies into effective commercial plans.- Exceeded volume, net sales and commercial margin across a portfolio of brands.- Consistently improved trade promotional performance through monthly reviews and workshops.- Collaboratively worked with commercial team to manage and correct budget gaps through monthly IBP cycle.- Developed pack and price architecture across the portfolio.- Supported sales team in delivering effective JBPs with Retailers.- Managed SKU rationalisation programme, successfully reducing UK & Export cheddar range by 27%.- Delivered cheddar pack standardisation project, ensuring smooth transition across accounts.- Successfully launched npd projects - Seriously Spreads Vintage & Squares, Melting Pots & Galbani Burrata.- Developed and implemented shopper marketing initiatives, field sales callage and trade communications plan.

Uxbridge

- Exceeded sales and profit targets in Asda over 3 consecutive years. - Ranked number 1 for Customer Marketing in Asda, in 2014 Advantage Group Annual Trade Survey.- Awarded Company's Annual Special Achievement Award in 2013 for business development in Asda.- Led successful defence plan against Anchor pastry launch, maintaining Jus-Rol brand share. - Delivered winning pitch for Old El Paso Restaurante at Asda Dragon's Den & successfully launched in market.

Uxbridge

- Established customer marketing function within the Jus-Rol team.- Managed Jus-Rol sku standardisation project with net profit benefit of £1.1million per annum.- Launched 'Bake it Fresh' platform delivering £5m Retail sales within 12 months of launch.- Successfully developed and executed British pie week campaign across major multiple retailers.- Led development and delivery of annual external brand plans to Retailers.

Uxbridge

- Developed business trading strategy and customer marketing support plans across multiple and impulse channels.- Successfully developed and executed shopper marketing campaigns for Wimbledon, Valentines, Christmas activations across all retail channels.- Awarded Company's Annual Special Achievement Award for merchandising projects across grocery multiples.- Led development and delivery of annual external brand plans.

Uxbridge

- Successfully developed Old El Paso brand across 4 Major Accounts, responsible for largest account manager P&L portfolio within General Mills.- Increased sales in Waitrose by +142% vs. PY, by +17% in Asda vs. PY and by 1% in Morrisons vs. PY. (during their store disposals programme) in 2005

Uxbridge

Account Responsibility - Waitrose (Old El Paso)- Account P&L, Account plans, Promotions, Category management, listings, trade spend, forecasting.- Provide support to BAM on Tesco, Asda and Morrisons Business

Northampton, United Kingdom

Developed a structured sales promotion programme for UK field sales team to execute.Organised contact strategy across all take home channels

Brentford

- Briefed sales teams on all marketing plans.- Developed and produced sales tools and pos kits for field sales teams and cpm business.

West Yorkshire / Lancashire

- Developed business through cash & carry and wholesale channel.- Trained new Territory Business Managers in company processes and sales techniques. - Won sales incentive holidays to Prague and Rome.- Twice nominated for Sales person of the year award.- Achieved double digit sales growth across the territory.

Merseyside / North Wales

- Developed business through cash & carry and wholesale channels.- Won sales incentive holiday to Arizona - top performing sales person in UK.

Nationwide

- Sales development across retail accounts.- Exceeded all targets each month

Mba, Business, Top 25% Of Year Group

MBA

Bachelor’S Degree, 2:1

Business Studies

Education record