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Richard Fenn is listed as Market Strategy & Planning Manager based in High Wycombe, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Richard Fenn.
Richard Fenn previously worked as Market Strategy & Planning Manager at Perfetti Van Melle and Senior Customer Marketing Manager at Concha Y Toro Uk. Richard Fenn holds Mba, Business, Top 25% Of Year Group from Saïd Business School, University Of Oxford.
A highly effective sales and marketing professional offering extensive commercial experience gained within the FMCG sector. Extensive and proven experience of consistently growing brands and improving the P&L.I actively seek to improve the business model and business processes, working collaboratively across functions to deliver market leading results.
A career timeline built from the work history available for this profile.
Old Windsor, England, United Kingdom
- Established MS&P within PVM UK- Delivered PPA and RGM initiatives across the portfolio- Successfully managed 2 x CPI across market- Developed more effective Account Planning process- S&OP UK Lead- UK representative on Talent Programme at SDA Bocconi Business School, Milan (Sept 23 - June 24)
Wheatley, England, United Kingdom
- Successfully developed customer marketing strategy across trade channels.- Contributed towards delivering +28.5% YoY RSV growth versus Category growth of +18%.- Developed online strategy and put in place digital shelf analysis tool.
Redhill, United Kingdom
- Successfully translated Brand and Category strategies into effective commercial plans.- Exceeded volume, net sales and commercial margin across a portfolio of brands.- Consistently improved trade promotional performance through monthly reviews and workshops.- Collaboratively worked with commercial team to manage and correct budget gaps through monthly.
Uxbridge
- Exceeded sales and profit targets in Asda over 3 consecutive years. - Ranked number 1 for Customer Marketing in Asda, in 2014 Advantage Group Annual Trade Survey.- Awarded Company's Annual Special Achievement Award in 2013 for business development in Asda.- Led successful defence plan against Anchor pastry launch, maintaining Jus-Rol brand share..
Uxbridge
- Established customer marketing function within the Jus-Rol team.- Managed Jus-Rol sku standardisation project with net profit benefit of £1.1million per annum.- Launched 'Bake it Fresh' platform delivering £5m Retail sales within 12 months of launch.- Successfully developed and executed British pie week campaign across major multiple retailers.- Led.
Uxbridge
- Developed business trading strategy and customer marketing support plans across multiple and impulse channels.- Successfully developed and executed shopper marketing campaigns for Wimbledon, Valentines, Christmas activations across all retail channels.- Awarded Company's Annual Special Achievement Award for merchandising projects across grocery.
Uxbridge
- Successfully developed Old El Paso brand across 4 Major Accounts, responsible for largest account manager P&L portfolio within General Mills.- Increased sales in Waitrose by +142% vs. PY, by +17% in Asda vs. PY and by 1% in Morrisons vs. PY. (during their store disposals programme) in 2005
Uxbridge
Account Responsibility - Waitrose (Old El Paso)- Account P&L, Account plans, Promotions, Category management, listings, trade spend, forecasting.- Provide support to BAM on Tesco, Asda and Morrisons Business
Northampton, United Kingdom
Developed a structured sales promotion programme for UK field sales team to execute.Organised contact strategy across all take home channels
Brentford
- Briefed sales teams on all marketing plans.- Developed and produced sales tools and pos kits for field sales teams and cpm business.
West Yorkshire / Lancashire
- Developed business through cash & carry and wholesale channel.- Trained new Territory Business Managers in company processes and sales techniques. - Won sales incentive holidays to Prague and Rome.- Twice nominated for Sales person of the year award.- Achieved double digit sales growth across the territory.
Merseyside / North Wales
- Developed business through cash & carry and wholesale channels.- Won sales incentive holiday to Arizona - top performing sales person in UK.
Nationwide
- Sales development across retail accounts.- Exceeded all targets each month
Quick answers generated from the profile data available on this page.
Richard Fenn is listed as Market Strategy & Planning Manager.
Richard Fenn is based in High Wycombe, England, United Kingdom.
Richard Fenn has worked for Perfetti Van Melle, Concha Y Toro Uk, Lactalis Group, General Mills, and Carlsberg Group.
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Richard Fenn holds Mba, Business, Top 25% Of Year Group from Saïd Business School, University Of Oxford.
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