Richard Frank Email and Phone Number
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Richard is an accomplished Senior Executive with more than 25 years of success spanning branding, advertising, sports marketing, media, tourism, CPG, financal services, retail, and technology. Leveraging extensive experience delivering branding solutions through innovative marketing campaigns, Richard is a valuable asset for a company requiring leadership related to brand storytelling, new product launch, rebranding, or advertising. His broad areas of expertise include sales and marketing optimization, branding, consumer advertising, public relations, and copywriting. Richard was most recently a Vice President of Global Brand Development and an adjunct faculty member at Penn State.Throughout his career, Richard has held leadership positions with the Baltimore Orioles, AccuWeather, T. Rowe Price, and several leading ad agencies on the East Coast. He has been responsible for directing brand, advertising, marketing, communications, social media, and user experience across several consumer-facing business units. Richard led the rebranding efforts for the Baltimore Orioles including new logos, uniforms and brand style guides resulting in an 89% increase in merchandise sales and moving the team from 23rd in overall MLB retail sales to 6th... the second most successful team rebrand in MLB history. He directed an advertising campaign driving an increase in ticket sales despite a losing team record. Richard consistently exceeds company goals and market expectations through innovative leadership and his proactive approach to brand storytelling. Richard drives advertising campaigns, leads rebranding initiatives, and builds cross-functional teams to grow sales and market share and improve brand visibility.Specialties: Creative direction, marketing strategy, branding, writing
Capstone Strategic
View- Website:
- capstonestrategic.com
- Employees:
- 17
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Fractional Chief Marketing OfficerCapstone StrategicPhoenix, Md, Us
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Owner/PresidentFrank Creative Jul 2011 - PresentState College, Pa, UsProvide freelance and contractual marketing, branding, and advertising support for clients including the Baltimore Orioles, Leadership Centre County, Central Pennsylvania Convention and Visitors Bureau, and more.- Designed the full branding package for the 2018 New York-Penn League All-Star Game, hosted by the State College Spikes, single-A Minor League Baseball affiliate of the St. Louis Cardinals, helping the League raise awareness of the event and generate sold-out attendance.- Crafted and executed marketing communications plans for the National Athletic and Professional Success Academy (NAPSA) earning substantial press and social media hits, inclusion in promotions from the NFL Players Association and NFL Alumni Association, leading to increased attendance at their career training sessions for former pro athletes.- Provide ongoing branding and marketing support for Penn State University LaunchBox business incubator clients including several SAAS and start-up companies including Argolytics, LLC, and Trendable. -
Adjunct Professor Of AdvertisingTowson University Jul 2023 - Dec 2024Towson, Md, UsBack in the classroom... excited to be teaching Advertising Copywriting and Campaign Strategy to undergrad students in the Mass Comm program of Maryland's #1 Public University, according to The Wall Street Journal. Giving back and helping the future leaders of our ad world is a privilege. My goal is to give my students "points of differentiation" to help them establish their career and change our industry for the better. -
Vice President, Global Brand DevelopmentT. Rowe Price Jan 2020 - Dec 2024Baltimore, Maryland, UsDevelop and amplify our brand story and increase the effectiveness of global B2B and B2C marketing plans by serving as a senior brand and strategic consultant working collaboratively with marketing and creative groups across all business units in the Americas, EMEA, and APAC. Accomplishes have included leading a multi-functional team to create a cohesive brand messaging hierarchy that frames the firm’s purpose, principles, and proof points and serves as the roadmap for marketing messaging frameworks at the enterprise level. This work has created a holistic brand story that unifies previously siloed and duplicative efforts, offers local flexibility for increased relevance in important global markets, and has driven several projects including brand advertising, digital user experience models, and both internal and external communications programs. I've been honored to offer direction on a global cross-channel brand advertising campaign, which is delivering large brand awareness increases to our consumer investor business (as measured through double-digit percentage growth in organic traffic to web properties and significant brand tracker increases.) I led the extension of this campaign to EMEA and APAC, collaborating with local marketers to help grow brand awareness in those regions with new advertising tailoring our story to the specific needs, challenges, and products in markets around the world.Our new brand strategy has also helped to increase qualified referrals to business unit websites by 98.5% and reduced bounce rates by 67.9%.As a further extension of our brand into new consumer audiences, I helped lead the launch of a new podcast series, “Confident Conversations on Retirement.” Several episodes have reached the Top 10% of all podcast episodes worldwide with more than 300,000 listeners to date. -
Adjunct Professor In AdvertisingPenn State University Jan 2018 - Dec 2019University Park, Pa, UsTaught a 400-level Advertising Campaign Creative Strategy course to undergraduate students in the award-winning Donald P. Bellisario College of Communications. -
Vice President, Brand Strategy And Creative ServicesAccuweather Jul 2011 - Oct 2019State College, Pa, UsFor eight years, I served as VP of Brand Strategy and Creative Services for AccuWeather, helping to lead the marketing and branding efforts of the world’s largest weather media company, with a digital audience of more than 300 million global users and our cable TV network available in 34 million US homes.AccuWeather is an underdog brand domestically, but I recast that story, planning, writing, and executing a brand strategy that included everything from new advertising and communications platforms to directing the creation of a complete sonic branding package and custom typefaces for all UX interfaces. Our rebrand was named a Top 10 Best in the U.S. by Graphic Design Magazine.Business wins here included outpacing new user acquisition and social media audience growth of much deeper-pocketed competitors like IBM, The Weather Channel and Fox News Corp; outperforming rivals in earned media coverage by more than 2:1; and beating the competition to negotiate new media partnerships and brand activations with Disney/ABC, Verizon, AT&T, Google, and others. We were able to change a “science brand” into a successful consumer brand, breaking records for digital audience growth year-after-year, and helping to produce the strongest five-year profit window in AccuWeather’s history. I also negotiated and led the brand activations of major sports partnership programs with NASCAR, MLB, MLS, Learfield, and Penn State University, bringing product integrations, national media exposure, and community relations opportunities to the brand – all leading to substantial increases in digital audience and advertising revenue. I managed a team of 33 amazing marketing professionals in three offices, as well as dotted-line reports of four separate design/user experience teams spread worldwide to create effective, efficient, and preferred consumer experiences. -
Advertising And New Media DirectorBaltimore Orioles Feb 2007 - Feb 2016Baltimore, Md, UsFor a lifelong baseball player, coach, and nerd, this was an incredible honor. For 10 seasons, I directed the strategic and creative execution of the club’s in-park and external print, broadcast, outdoor, online, social and collateral advertising and branding efforts, managing and maximizing the team’s annual $2.4 million advertising and media budget.Upon departure of my in-house role, I still continued as a senior level leader for strategic planning, advertising, media planning, branding, and promotional efforts, directing the marketing and branding programs for the club remotely through five additional seasons.I my early years in the Warehouse, I led an extensive market research initiative which resulted in a new corporate brand positioning program and multi-year advertising campaigns.I directed the team’s 2009 and 2012 rebranding efforts including new logos, uniforms and brand style guides, resulting in MLB’s second-largest year-over-year increase in merchandise sales in history (+89%) and bringing the team from 23rd to 6th in overall merchandise sales.Despite 14 straight seasons with an on-field losing record (ending in 2012), I created new advertising and marketing initiatives which led to dramatic increases in walk up attendance, including the top five day of game ticket sales in the history of Oriole Park at Camden Yards.Wearing many hats, pun intended, I wrote and produced the team’s award-winning 2008-2015 TV and radio campaigns and worked in partnership with MLB to direct the content and design of the club’s official website, plus the team’s official social media pages.I worked in conjunction with Corporate Sales, Ticket Sales, Fan Services, Gameday Promotions and Community Relations departments on all brand and corporate partner activation projects.Using my agency skills I was also able to bring the team’s creative advertising and media planning efforts in-house for improved efficiency and results...saving the club more than $300,000 annually. -
Adjunct Professor In Mass CommunicationsTowson University Jan 2006 - May 2011Towson, Md, UsTaught a 300-level undergrad Advertising Copywriting course...working with mostly sophomores and juniors in the Mass Comm and Advertising tracks.In addition, served as the Faculty Fellow for the Tigers Baseball Team.
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Senior CopywriterPlanit Dec 2006 - Feb 2007Baltimore, Md, UsBrief stay...but a wonderful experience. In my short time here, I helped land new accounts including the NBA, while helping to build brands for clients including Chevy Chase Bank and others. -
Vice President/Associate Creative DirectorMgh, Inc. Jun 1999 - Dec 2006Hunt Valley, Md, UsHelped direct a 14-person creative team while building brands for several regional and national clients including Smyth Jewelers, Papa Johns, Utz Potato Chips, the Maryland Zoo, Talk America, the BSO, Towson University and more. -
Senior CopywriterCornerstone Advertising Dec 1996 - Jun 1999Made the transition from PR to advertising here. On the PR side, I worked hard to get clients placed on many regional and national TV venues including CNN. On the ad side, I created national award winning campaigns for the University of Maryland, the B&O Railroad Museum, Arbitron, and more.
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Account ExecutiveWaldinger Creative Oct 1994 - Dec 1996Towson, Maryland, UsGot my feet wet in the biz while I wrote copy and managed the marketing and communications efforts for clients like DIRECTV, Price Waterhouse, the Baltimore Ravens and more. -
Sports CorrespondentAltoona Mirror Aug 1989 - Aug 1990Altoona, Pennsylvania, UsCovered local high school sports and helped with the layout of the weekend editions.
Richard Frank Skills
Richard Frank Education Details
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Penn State UniversityEnglish -
Altoona Area High School
Frequently Asked Questions about Richard Frank
What company does Richard Frank work for?
Richard Frank works for Capstone Strategic
What is Richard Frank's role at the current company?
Richard Frank's current role is Fractional Chief Marketing Officer.
What is Richard Frank's email address?
Richard Frank's email address is fr****@****her.com
What is Richard Frank's direct phone number?
Richard Frank's direct phone number is +181423*****
What schools did Richard Frank attend?
Richard Frank attended Penn State University, Altoona Area High School.
What skills is Richard Frank known for?
Richard Frank has skills like Advertising, Creative Direction, Social Media, Marketing Strategy, Public Relations, Social Media Marketing, Marketing, New Media, Marketing Communications, Copywriting, Digital Media, Leadership.
Who are Richard Frank's colleagues?
Richard Frank's colleagues are Ingrid Braun, Abigail Iaconis, Charles Schwab, John Mccardell.
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