• Collaborated with sales and marketing executives to transform marketing operational reporting into a true lead management funnel, modeled on Sirius Decisions' Marketing Waterfall• Successfully migrated marketing automation platform from Eloqua to HubSpot in under 2 months from contract signing to go-live date• Led growth in marketing automation maturity through the development and implementation lead nurturing, lead scoring, and closed-loop reporting • Established standardized KPIs, reports, and processes, leading to improved consistency, transparency, and agility in marketing reporting• Improved lead velocity and increased ROI by enabling sales team with SLAs, lead management processes, training, and dashboards• Increased Marketing Qualified Lead generation and engagement rates with A/B and Multivariate testing, leveraging Optimizely, Eloqua, and Google Analytics• Selected and managed project-specific and ongoing contractor relationships• Modernized implementation of Eloqua with ground-up overhaul of processes and programs, including full integration between Eloqua and Salesforce.com• Integrated and led adoption of several third-party tools and services

Manager, Marketing Operations (May 2012 - June 2013)- Elevated Corporate Marketing Operations practices to a true Marketing Center of Excellence, empowering global and regional campaigns via templated emails, forms, landing pages, and reports- Eloqua Administrator and key member of Salesforce.com committee- Provided global and regional campaign support via construction of emails, forms and landing pages- Regulated marketing department budget of over $2 millionOnline Projects Manager (October 2010 - May 2012)- Project management of various website and marketing operations projects- Earned the nickname 'MacGyver' for ability to create innovative, out-of-the-box solutions

Simply put, Data Foundations empowers businesses to make better information-based decisions. We are the provider of an enterprise-class data management software called OneData, which provides a suite of solutions for Master Data Management, Reference Data Management, Hierarchy Management, and Metadata Management, all while maintaining a light footprint and fully integrating with existing software.Achievements at Data Foundations:- Worked on corporate websites as part of a multinational team to create a dynamic and engaging visitor experience. Enriched user experience with Adobe Flash, AJAX, jQuery, and W3-validated code. Rigorously tested code for cross-browser and cross-system compatibility.- Created landing pages, placed links, and optimized search engine presence to achieve an aggregate conversion rate of over 5.33% of all website visitors for the past year, while simultaneously increasing web traffic by over 67%.- Decreased cost-per-acquisition of leads across all channels and streamlined lead qualification processes, leading to better-optimized campaigns and higher-quality leads. - Analyzed and optimized marketing and sales strategies; devised ways to boost return on investment by raising revenue and profit while simultaneously cutting costs and preserving quality.