Richard Goebel Email & Phone Number

Cleveland, Oh, Us

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Bellevue, Washington, Us

Market Leader, formerly HouseValues, provides real estate professionals with marketing and technology services to help them close more business. Responsible for product, media and marketing strategy. Managed execution that delivered 3 million monthly site visitors and 300,000 leads to 10,000 independent real estate clients with a managed database of 10 million members.

Valley Village, Ca - California, Us

Chief Marketing executive for one of the largest independent Insurance agency's in the nation. www.answerfinancial.com. Responsible for marketing strategy and execution including positioning, business planning and marketing. Produced and edited a Private Placement Memorandum which led to an acquisition by Esurance. • Increased business volumes by 25%, producing more than $200 million in new policies.• Achieved 45% reduction in customer acquisition costs through lead source diversification and the implementation of test-driven optimization methodologies.• Generated more than 1,000,000 leads for web site and 400 licensed sales agents in two call centers.• Directed marketing strategy and tactics across more than 200 lead sources.

Charlotte, Nc, Us

Executive overseeing New Customer Acquisition for the nation's largest lender. Responsible for the company’s entry into the Consumer Direct segment for prime home loans. Provided executive leadership and general management encompassing business strategy, direct marketing, sales integration, technology, operations and finance. • Launched and managed P&L from $0 to $60 Million EBITDA in two years.• Generated $2.4 Billion in home equity, refinance and new home purchase loans.• Grew the unit to 175 sales and support staff.• Developed and managed ROI-driven direct marketing campaigns across DRTV, mail and the Internet to drive qualified prospects into an integrated web and centralized call center sales environment. • Established and led a “green-light” process to enable executive decision-making for marketing, product or technology investments.

Us

Marketing and Business Development in the Mortgage Division. Responsible for creation and management of a marketing unit within the residential mortgage division. Staff, agency and budget responsibility for direct response channels including broadcast, print, direct mail, outdoor and Internet. Achieved 50% year-to-year growth to $12 billion in mortgage originations.

Self-funded payroll card reseller

Us

Interactive marketing, business development and PR in credit cards online. NextCard, creator of the “First True Internet Visa,” was a pioneer in employing direct marketing practices to reach Internet consumers. As the first marketing/business development hire, oversaw both strategic development and daily operations of a fast-paced environment from start-up to established growth company with more than 800 employees, 1.2 million cardholders and $2 billion in assets.

Nl

Pioneering provider of online financial tools for serious investors. Acquired by Lycos in 2001.

Cleveland , Ohio, Us

Strategic Planning and E-Commerce

Armonk, New York, Ny, Us

Enterprise Account Management and Sales