As the Branding and Marketing Manager at Nomadic Cooling, I focus on developing and maintaining a strong, consistent brand identity that aligns with our company's mission. I craft and implement comprehensive marketing strategies, digital marketing initiatives, and I analyze campaign performance. My expertise in digital marketing, video, content creation, graphic design, and management are essential in this role. I lead a team of marketing professionals, fostering collaboration and innovation. My role is dynamic, adapting strategies to evolving market trends and consumer behaviors, with the goal of driving growth and enhancing customer satisfaction.

We utilize an innovative approach to media with our clients, to promote their organization. Marketing is essentially the effort to inform, persuade, and get people interested in a product or service. Innovative marketing seeks to be different from anything before. There are lots of ways to innovate, however problem solving tends to produce the most original ideas. What marketing problem can we help you solve?

Create, innovate and execute the marketing strategies for new and existing products. Conduct market research and competitive analyses to align strategy with market demands and optimize all marketing initiatives. Managing outside services, agencies and vendors to maximize company exposure.Key Accomplishments:• Grew sales by 120% after redefining the marketing strategy that resulted in new branding, website, and digital and print collateral.• Added additional 25% in projected sales in 2017 with the launch of the new designed and implemented Virtual Reality attraction. • Increased the B2B revenue channel with specific advertising campaigns geared to boost team building sales and group parties.

Led the creative team consisting of web designers and production artists for both long-term and short-term web, email, video and print projects. Also led project management and creative teams. Worked closely with and frequently presented final concepts and solutions to the executive team and clients. Led art direction and design concepts for multiple online platforms and large-scale marketing campaigns and shepherd projects through to completion. Worked with engineers to develop front-end interactive design solutions for back-end data systems. Brainstormed and created the concept for new business services to include site design, mobile applications, and print ads.Key Accomplishments• Start as a designer and rose to the position of Creative Director.• Helped close multiple accounts by vision casting with potential clients.• Ran multiple projects simultaneously, while dealing with clients concerns and deadlines.• Under my leadership, the company doubled in clients and staff.

Led a team of three web designers through the launch of multiple products and accompanying websites and landing pages, as well as the maintenance of existing websites at an energetic and fast paced health and energy drink company in the MLM space. Built responsive sites that used progressive enhancement techniques and a variety of technologies depending on requirements including, WordPress, HTML5 and CSS3. Attended meetings with designers, the marketing department, and product stakeholders to plan, design, and create timelines for upcoming product launches. Coded emails which look consistent in multiple email clients. Managed external vendors for outsourced projects. Collaborated with the design team to create highly interactive and engaging experiences.Key Accomplishments• Company won two design awards for four different websites.• Designed and helped Implemented a radical design change from desktop to mobile HTML. • Often designed and developed under strict deadlines to meet product launch announcements.

I oversaw all video productions produced by the church. My responsibilities included team management, writing, editing, directing, web video and graphics

I supervised internal and external internet sites and I created several of the company’s cutting edge websites. I also designed and participated in the implementation of a new IBM Portal home page and subsidiary sites.