Associate Vice President - Marketing
Current
Oct 2023 - Present
AeroLeads people directory · profile
Richika Arora Email & Phone Number
Marketing Specialist | Performance Marketing | Social Media Marketing | Brand Marketing | Integrated Marketing Communication
at
DriveX
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 100%
Current company
Role
Marketing Specialist | Performance Marketing | Social Media Marketing | Brand Marketing | Integrated Marketing Communication
Location
Bengaluru, Karnataka, India
Company size
Who is Richika Arora? Overview
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Quick answer
Richika Arora is listed as Marketing Specialist | Performance Marketing | Social Media Marketing | Brand Marketing | Integrated Marketing Communication at DriveX, a company with 7 employees, based in Bengaluru, Karnataka, India. AeroLeads shows a matched LinkedIn profile for Richika Arora.
Richika Arora previously worked as Associate Vice President - Marketing at Drivex and Senior Manager - Digital Marketing at Cars24 Australia. Richika Arora holds Master Of Business Administration (M.B.A.), Marketing from Narsee Monjee Institute Of Management Studies.
Company email context
Email format at DriveX
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DriveX
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Profile bio
About Richika Arora
With over 13 years of diverse industry experience, I am a dynamic marketing professional with a strong track record of success in Auto & BFSI (Banking, Financial Services, and Insurance). My expertise lies in developing and executing effective marketing strategies in both B2C (Business-to-Consumer) and B2B (Business-to-Business) environments.Throughout my career, I have consistently demonstrated the ability to develop and execute comprehensive marketing strategies that effectively reach target audiences, increase brand visibility, and drive revenue growth. Leveraging my expertise in digital marketing, I have successfully implemented data-driven campaigns, optimized customer acquisition funnels, and maximized ROI.Core Expertise: Performance Marketing, Branding, Social media marketing, Advertising, Media & Campaign Planning, Offline marketing, Content marketing, Customer focused programs, Event Management.
Listed skills include Marketing, Brand Management, Business Development, Market Research, and 11 others.
Current workplace
Richika Arora's current company
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Drivex
8 roles
Richika Arora work experience
A career timeline built from the work history available for this profile.
Senior Manager - Digital Marketing
Lead Performance marketing strategy - Facebook & Google Ads, for the brand to drive business growth and maximize ROI.Develop and execute effective social media strategies to foster meaningful connections with target audiences, drive engagement and maximize brand impact.Work closely with Business Analytics and Product to redefine the car buying journey
May 2022 - Oct 2023
Digital Marketing Manager
Create and Implement Social Media Strategy for the brand to enhance brand awareness and drive engagement.Responsible for planning, executing and optimizing brand and performance marketing campaigns to support acquisitions and drive results.Implemented successful on-page and off-page optimization strategies for SEO.
Apr 2020 - May 2022
Marketing Manager
Responsible for media planning and buying for digital marketing programs for NSE and group companies.Collaborated with media houses to create branded content for digital platforms, driving awareness and engagement.Lead the Cricket World Cup Marketing Campaign 2019 with Hotstar for promotion of Nifty indices & ETF, to increase brand recall.
Apr 2018 - Apr 2020
Assistant Manager Marketing
Lead Integrated Marketing Communication encompassing Digital, BTL, ATL, and PR initiatives for NSE and group companies.Spearheaded with three customer engagement programs - Financial Literacy programs worth 10 crores, catering 3 different target segments to increase investor awareness - school students, college students and early earners. Worked closely.
Nov 2014 - Mar 2018
Business Development Associate
Drive core pre-sales activities including bid management and creation of presentations/proposals for client. Responsible for carrying out marketing activities for the brand like selection of events, email marketing, editorial advertisements, updation of websites for news & events. Exposure in Product Marketing and Sales of Information Security Solutions.
Jun 2012 - Oct 2014
Intern
Apr 2011 - Sep 2011
Feb 2010 - Apr 2010
Team & coworkers
Colleagues at DriveX
Other employees you can reach at drivex.in. View company contacts for 7 employees →
DR
Dinakar Raju.V
Colleague at Drivex
Bengaluru, Karnataka, India, India
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DB
Daniel Berna
Colleague at Drivex
Slobozia, Ialomiţa, Romania, Romania
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PJ
Parth Jaiswal
Colleague at Drivex
New Delhi, Delhi, India, India
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LD
Lakshmana Dass
Colleague at Drivex
Bengaluru, Karnataka, India, India
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MK
Mubeen Khan
Colleague at Drivex
Mumbai, Maharashtra, India, India
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KM
Karan Mali
Colleague at Drivex
Bengaluru, Karnataka, India, India
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VB
Vikash Bhagat
Colleague at Drivex
Patna, Bihar, India, India
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NJ
Nayan Jyoti Patowary
Colleague at Drivex
Guwahati, Assam, India, India
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AA
Ajay A
Colleague at Drivex
Bengaluru, Karnataka, India, India
View →
MV
Murali V
Colleague at Drivex
Bengaluru, Karnataka, India, India
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Dinakar Raju.V
Colleague at Drivex
Bengaluru, Karnataka, India, India
View →
DB
Daniel Berna
Colleague at Drivex
Slobozia, Ialomiţa, Romania, Romania
View →
PJ
Parth Jaiswal
Colleague at Drivex
New Delhi, Delhi, India, India
View →
LD
Lakshmana Dass
Colleague at Drivex
Bengaluru, Karnataka, India, India
View →
MK
Mubeen Khan
Colleague at Drivex
Mumbai, Maharashtra, India, India
View →
KM
Karan Mali
Colleague at Drivex
Bengaluru, Karnataka, India, India
View →
VB
Vikash Bhagat
Colleague at Drivex
Patna, Bihar, India, India
View →
NJ
Nayan Jyoti Patowary
Colleague at Drivex
Guwahati, Assam, India, India
View →
AA
Ajay A
Colleague at Drivex
Bengaluru, Karnataka, India, India
View →
MV
Murali V
Colleague at Drivex
Bengaluru, Karnataka, India, India
View →
3 education records
Richika Arora education
Master Of Business Administration (M.B.A.), Marketing
Bachelor’S Degree, Telecommunications Engineering
Education record
Shah International School
FAQ
Frequently asked questions about Richika Arora
Quick answers generated from the profile data available on this page.
What company does Richika Arora work for?
Richika Arora works for DriveX.
What is Richika Arora's role at DriveX?
Richika Arora is listed as Marketing Specialist | Performance Marketing | Social Media Marketing | Brand Marketing | Integrated Marketing Communication at DriveX.
Where is Richika Arora based?
Richika Arora is based in Bengaluru, Karnataka, India while working with DriveX.
What companies has Richika Arora worked for?
Richika Arora has worked for Drivex, Cars24 Australia, Pgim India Mutual Fund, National Stock Exchange Of India Limited, and Anb Consulting Company.
Who are Richika Arora's colleagues at DriveX?
Richika Arora's colleagues at DriveX include Dinakar Raju.V, Daniel Berna, Parth Jaiswal, Lakshmana Dass, and Mubeen Khan.
How can I contact Richika Arora?
You can use AeroLeads to view verified contact signals for Richika Arora at DriveX, including work email, phone, and LinkedIn data when available.
What schools did Richika Arora attend?
Richika Arora holds Master Of Business Administration (M.B.A.), Marketing from Narsee Monjee Institute Of Management Studies.
What skills is Richika Arora known for?
Richika Arora is listed with skills including Marketing, Brand Management, Business Development, Market Research, Business Strategy, Competitive Analysis, Marketing Strategy, and Business Analysis.
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