Josh Rich

Josh Rich Email and Phone Number

Director, Human Sciences and Advanced Analytics @ The Coca-Cola Company
Atlanta, GA, US
Josh Rich's Location
Atlanta Metropolitan Area, United States, United States
Josh Rich's Contact Details
About Josh Rich

Human-Centric Insights Marketer with a unique ability to leverage an extensive retail background of multiple perspectives that include category leadership, strategic sourcing/merchandising, and space planning to inform end-to-end short-term and long-range brand strategy and execution. Excels at understanding consumer behavior through triangulating consumer-centric data to inform decision-making, collaborates with cross-functional teams, and fosters strong relationships for continued success of the World's most loved beverage brands. Passionate about inclusion, sustainability, and AI applications for marketing/research.

Josh Rich's Current Company Details
The Coca-Cola Company

The Coca-Cola Company

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Director, Human Sciences and Advanced Analytics
Atlanta, GA, US
Employees:
60098
Josh Rich Work Experience Details
  • The Coca-Cola Company
    Director, Human Sciences And Advanced Analytics
    The Coca-Cola Company
    Atlanta, Ga, Us
  • The Coca-Cola Company
    Director, Human Insights (Brand/Category Insights)
    The Coca-Cola Company Jan 2024 - Present
    Atlanta, Ga, Us
    Consumer research and marketing partner for coffee and hydration categories. Brand advisor for all things innovation, strategy, and marketing campaigns for short-term and longer-range, looking to 2035 and beyond.
  • The Coca-Cola Company
    Senior Manager, Human Insights (Category/Brand Insights)
    The Coca-Cola Company Nov 2023 - Dec 2023
    Atlanta, Ga, Us
    Leader of consumer research efforts within the Coffee and Hydration categories in North America. Study market trends, understand customer preferences and motivations, and provide applicable insights to drive business strategy and development. Advise brand strategy on enhanced understanding of the customer journey, craft approaches to improve customer experience, and influence the formation of future marketing strategies for short and long range planning.
  • The Coca-Cola Company
    Manager, Human Insights (Category/Brand Insights)
    The Coca-Cola Company Sep 2021 - Oct 2023
    Atlanta, Ga, Us
    Marketer of human-centric insights and consumer understanding to advise brand platforms and strategy for leading sparkling sodas like Sprite and Fanta. Passion for crafting strategic solutions using in-depth data analysis and cross-functional collaboration. Committed to fostering sales and market share growth through consumer connections in a data-driven and agile culture across North America and global markets.
  • The Coca-Cola Company
    Senior Category Strategic Advisory Analyst - Dollar General
    The Coca-Cola Company Jul 2019 - Sep 2021
    Atlanta, Ga, Us
    Trusted category advisor to internal Coca-Cola (sales, marketing, and bottlers) and Dollar General (retail buyers and space planning) teams. Provided data-driven and actionable insights to guide strategic decision-making. Recognized for expertise in developing comprehensive analyses and developing space planning strategy to boost category performance and enhance customer satisfaction in over 17,000 locations. Adept at collaborating with cross-functional teams and fostering growth-focused solutions that drive success within competitive markets.
  • Cracker Barrel
    Buyer Ii
    Cracker Barrel May 2019 - Jul 2019
    Lebanon, Tn, Us
    Strategic Sourcing Buyer of restaurant equipment, cleaning chemicals, and off-premise packaging. Collaborated with cross-functional teams for specialized innovative equipment and smallwares related to strategic initiatives. Proactively identified opportunities for cost savings and product improvements, while maintaining strong supplier relationships. Committed to delivering value-added solutions balancing quality and efficiency that aligned with Cracker Barrel's organizational goals and customer experience expectations in over 660 locations.
  • Cracker Barrel
    Buyer I
    Cracker Barrel Dec 2017 - Apr 2019
    Lebanon, Tn, Us
  • Tractor Supply Company
    Del'S Merchandise Specialist/Associate Buyer
    Tractor Supply Company Jul 2015 - Sep 2017
    Brentwood, Tn, Us
    Retail Merchant that managed product procurement, pricing, and promotions across all categories (pet care/food, beverage and snacks, clothing, and farm supplies) for Del's Farm Supply chain. Identified high-quality products to meet consumer needs, while consistently analyzing market trends and supplier offerings for optimal inventory management. Proficient in negotiating with vendors to ensure competitive buy conditions, and successfully delivered a diverse product catalog that boosted sales, enriched store offerings, and enhanced the overall customer experience.
  • Tractor Supply Company
    Space Planner, Merchandise Presentation
    Tractor Supply Company Oct 2013 - Jul 2015
    Brentwood, Tn, Us
    Created and implemented sales-focused planograms for truck, tool, hardware, and clothing departments in over 1400 locations. Optimized merchandise presentation and placement by enhancing product visibility and accessibility. Collaborated with cross-functional teams to align planograms with marketing initiatives, promotions, and overall brand strategy, contributing to improved inventory management, store efficiency, customer satisfaction, and same-store sales growth.
  • U.S. Navy Reserve
    Master-At-Arms Second Class Petty Officer (E5)/Pao Workcenter Supervisor
    U.S. Navy Reserve Mar 2006 - Mar 2014
    Norfolk, Va, Us
  • Fedex Office
    Center Assistant Manager
    Fedex Office Feb 2006 - Apr 2013
    Plano, Tx, Us

Josh Rich Skills

Leadership Management Customer Service Microsoft Office Training Retail Adobe Creative Suite Team Building Project Management Merchandising Adobe Acrobat Powerpoint Microsoft Excel Problem Solving Business Development Advertising Marketing Visual Merchandising Customer Satisfaction Outlook Microsoft Word Space Planning Sales Forecasting Photoshop Indesign Illustrator Interviews Teamwork Administrative Work Social Networking Graphic Design Social Media Direct Mail Process Scheduler Event Planning Typography Resume Development Social Media Marketing Veterans Hiring

Josh Rich Education Details

  • Lipscomb University
    Lipscomb University
    Marketing And Graphic Arts

Frequently Asked Questions about Josh Rich

What company does Josh Rich work for?

Josh Rich works for The Coca-Cola Company

What is Josh Rich's role at the current company?

Josh Rich's current role is Director, Human Sciences and Advanced Analytics.

What is Josh Rich's email address?

Josh Rich's email address is jr****@****ply.com

What schools did Josh Rich attend?

Josh Rich attended Lipscomb University.

What are some of Josh Rich's interests?

Josh Rich has interest in Etc, Economic Empowerment, United States Navy, Organization, Business, Retail, Apple Computers, Graphic Design, Arts And Culture, Health.

What skills is Josh Rich known for?

Josh Rich has skills like Leadership, Management, Customer Service, Microsoft Office, Training, Retail, Adobe Creative Suite, Team Building, Project Management, Merchandising, Adobe Acrobat, Powerpoint.

Who are Josh Rich's colleagues?

Josh Rich's colleagues are Anthony Mercado, Deon Fields, Joel Julian, Laquesha Isaac, Namakula Ritah, Karollina Silva, Lalita Mitchell.

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