Guide the evolution of business and consumer experiences through strategic development and measurement of the digital product roadmap, collaborating closely with enterprise leadership. Oversee, execute, and measure strategic project and programs using applicable and effective methodologies. Leverage analytics and consumer insights to inform continuous improvement in the consumer journey to drive CRO. Align financial and budget allocation with P&L targets to drive sustainable growth.

Direct digital team of engineers and product managers to execute the roadmap and delivery of priorities across the enterprise. Establish and drive overall product roadmap and testing based on fiscal goals and consumer insights. Guide operational team through 3rd party vendor management and the day to day execution of order fulfillment performance as well as work alongside customer support leaders to ensure peak performance periods were resourced and supported.

Lead the development and implementation of omnichannel strategies to seamlessly integrate online and offline retail channels. Drive initiatives to enhance the customer experience, optimize operational efficiency, and increase revenue and engagement across all touchpoints. Collaborate with cross-functional teams to align omnichannel efforts with business objectives and keep pace with consumer expectations.

Manage a direct-to-consumer and operational staff to maximize team workflow efficiency and effectiveness to ensure the online shopping and support experience is preserved throughout the customer lifecycle. Monitor developing ecommerce technology trends, evaluate business opportunities, and influence the digital roadmap.

Lead in refining and executing the online shopping experience and site architecture across a base of Fortune 100 and start-up consumer electronic, software, and service products. Responsible for strategy and implementation of the online marketing and promotional campaigns conveyed through extensive market and competitive analysis. Deploy and review marketing and online store optimization projects consistent with client brand and customer experience. Execute complex solutions to augment and… Show more Lead in refining and executing the online shopping experience and site architecture across a base of Fortune 100 and start-up consumer electronic, software, and service products. Responsible for strategy and implementation of the online marketing and promotional campaigns conveyed through extensive market and competitive analysis. Deploy and review marketing and online store optimization projects consistent with client brand and customer experience. Execute complex solutions to augment and streamline the supply chain for physical goods. Show less

Provide growth recommendations based on sales strategy analysis and resource requirements needed to support wireless product and sales channels. Lead a cross functional team (Marketing, IT, Finance, Product, Care, Sales) in launching local and national distribution channels. Partner with cross functional team to maintain, redesign, and train on customer retention platforms.

Responsible for key sales metrics, project forecasting, financial and operational performance for the retail sales channel. Initiated the development of area sales and marketing projects to cross functional groups. Managed a capital budget spanning multiple projects and regions. Lead the strategic development and execution of marketing programs for key account.