Director Of Direct Sales, Consultant
CurrentMobilsense Technologies of Agoura Hills, CA. The company provides (SaaS, Cloud, IoT) mobile expense management and control solutions including: (1) visibility into supplier performance; (2) supplier compliance to contract obligations; (3) control of enterprise spend with monthly analysis; (4) contract compliance audits, and (5) dispute resolution support.Director of Direct Sales • Refined my 60-minute business development approach while conducting A/B value proposition and marketing messages testing at CxO/EVP levels in the highly regulated Energy Utility vertical in North America.• Prior to every cold call to a CxO, I calculated an enterprise’s estimated cost and potential savings Total Economic Impact (TEI) related to their voice and data services. This value benefit analysis resulted in gaining mindshare with CxOs and other decision makers, often in about 12 seconds. • During 2017, I personally generated 56 new prospect meetings with a 61% success rate from cold calls in 5 or less interactions, in the Energy Utilities vertical.• Documented the business development process using the KPI value benefits calculator, scripts, PowerPoint presentations, etc. Used unique tools and tactics to reach CxOs and senior executives. Gain credibility by validating and by understanding understand their N.E.A.D.S. (Now, Enjoys, Alter, Decision Maker, and Solution) prior to executing the initial “checkpoint” agreement. • Built a robust pipeline of 17 Fortune 1000 companies in just 13 weeks, with annual recurring revenue value exceeding 120% of annual revenues. Acquired the first new direct customer since 2015. ConsultantPresently, working as a sales consultant with MobilSense’s Chief of Sales, to extend my 60-minute business development approach for new, non-direct:• MobilSense business partnerships and • Partner channels (see media infographic as an example).