Rich Kochman Email and Phone Number
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Rich combines his C-level experience driving revenue growth and go-to-market strategy with an FP&A mindset to deliver sustainable results. He has been successful driving growth in small, medium, and large organizations while guiding them through these stages.Rich’s success comes from a holistic perspective that incorporates the financial implications & organizational dynamics across Product, Marketing, and Sales while integrating data & analytics to drive measurable outcomes. A pragmatic, analytical approach to problem solving and evaluation has consistently delivered growth in year-over-year revenue & profit.Rich is a highly respected team leader & builder. Management success comes from a deliberately crafted environment and culture of mutual respect that produces very collaborative, high performing teams. Rich gets the very best out of his teams by setting high expectations for them and then being quick with praise & public recognition for a job well done. Specialties: Go-to-Market Strategy, GM, Marketing, Data Operations, Reporting & Analytics, Business Operations, Product Management, P&L Management, Mentoring
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Chief Marketing And Partner Success OfficerNoodlePotomac, Md, Us
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CmoNoodle Dec 2023 - PresentUnited StatesNoodle is the leading tech-enabled strategy and services partner for higher education. As Chief Marketing Officer I am responsible for Noodle's corporate marketing and leading the student marketing and recruitment efforts for our university partners. -
Adjunct FacultyUniversity Of Pennsylvania Graduate School Of Education Jul 2017 - PresentGreater Philadelphia AreaFaculty member in the Education Entrepreneurship Program at University of Pennsylvania Graduate School of Education where I designed and built the Accelerated Marketing course. Other courses taught include Applied Marketing, Entrepreneurial Finance, Capstone. -
EirUniversity Of Pennsylvania Graduate School Of Education Aug 2022 - Jul 2023Philadelphia, Pennsylvania, United StatesAfter 5 years teaching Marketing, Finance, and Capstone in the Education Entrepreneurship Masters program, I was asked to serve as the program's Entrepreneur in Residence. In this role I provided a rich set of supplemental & complementary programming, connected students to industry practitioners, and worked with students to support the development of their ventures.
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PresidentAdaptive Consulting, Llc Jan 2015 - Dec 2023Washington D.C. Metro AreaSince 2015, Adaptive Consulting has provided successful growth strategies and tactics for over 60 different leading education organizations and universities while also supporting investors with business diligence to mitigate risk. With a constant focus on the bottom line and a customer centric view, Adaptive Consulting positively impacts all components of the revenue production cycle including:➢ go-to-market strategy➢ sales & marketing optimization➢ product-market fit➢ productizing data so it’s a strategic asset for the organizationAdaptive Consulting is built on Rich's rare blend of diverse, senior-level functional experience at industry leading companies and his deep domain expertise from having worked across all facets of the education ecosystem.http://adaptiveconsulting.co -
Interim Cmo & Executive ConsultantNoodle Jun 2015 - Sep 2016Greater New York City AreaDeveloped the initial business model, financial plan, operational plan and go-to-market strategy for Noodle Partners - an innovative education services company disrupting the traditional OPM model. Hired key staff and secured initial client contracts within the first 6 months. Transferred day-to-day operations to the permanent team while staying on as a strategic consultant.
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Chief Marketing OfficerGeneral Assembly Jun 2014 - Dec 2014Washington D.C. Metro AreaReporting directly to the CEO, recruited to operationalize, expand, and optimize data-driven marketing to meet aggressive growth targets. Direct responsibility for complete customer acquisition life cycle, BI strategy, and sales operations. -
Executive Vice President2U Feb 2011 - Jul 2014Washington D.C. Metro AreaRecruited to create, operationalize and head the Lead Generation, Data Operations & Analysis, and Sales Operations teams. Member of the executive team for 3+ years prior to successful IPO. Played key roles in expanding programs from 2 to 12 and driving a 4x revenue increase to almost $100M.➢ Doubled enrollments through marketing optimization, channel diversification and strategic partnerships while simultaneously improving cost of acquisition by 10%➢ Established roadmap for enterprise data warehouse and data mart saving thousands of hours per year while providing unprecedented levels of management insight & enabling predictive analytics.➢ Created, hired, and managed a Sales Operations & Analysis team providing data-driven, business management leadership to Sales resulting in 8%-10% year-over-year improvements in conversion rates and cost of acquisition.➢ Selected and rolled out an enterprise BI platform (Tableau) facilitating real-time reporting & data manipulation capabilities to over 120 active users across the organization. -
PrincipalRak Consulting Mar 2010 - Apr 2011Digital marketing consultant driving revenue & margin growth for advertisers, publishers, ad networks, and business services companies through data-driven approaches in marketing opimization, yield management, product development strategy and streamlined business operations. • Organized a top publisher’s disparate mobile assets into cohesive go-to-market advertising packages delivering over 300% year-over-year revenue growth.• Developed significant new revenue streams by selecting & integrating 3rd party vendors to monetize a website’s registration process and outbound emails.• Directed early stage product development, beta testing, and market evaluation for a new mobile initiative within an established service company.
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Vice President, Product Management & Business OperationsAdvertising.Com / Aol Advertising Jan 2006 - Mar 2010Responsible for the P&L, global product management, and business operations across multiple business units including: • Search Engine Marketing (SEM) & Search Engine Optimization (SEO) agency services• Mobile advertising solutions - Third Screen Media• Quigo's AdSonar text link network• FeedPoint's data feed management platform• Affiliate lead generation
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Analyst Through DirectorAol Time Warner Sep 1996 - Jan 2006During 9+ years at AOL, half was spent in Marketing & Analysis roles on the ISP business (membership) while the other half was leading Yield Management & Inventory Operations teams for the digital ad sales business. My tenure culminated in a custom role driving key corporate initiatives for the CMO and COO. Hired originally as an Analyst, my tenure included several promotions through management and ultimately to Director.While on the ISP side of the business, I managed Marketing and Financial Analysis teams developing direct response & lifetime value ROI models, determining optimal budget allocations for acquisition marketing, establishing productionized reporting systems, and driving the testing protocol for loyalty & retention marketing efforts. In the digital ad sales group, I managed Inventory Optimization, Yield Management, and Reporting & Analysis groups to drive higher return on inventory and strategic insights for top tier clients.
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Client Services ManagerUllico Aug 1995 - Aug 1996Supported direct response marketing department of an affinity marketing insurance company. -
Product ManagerUnited Communications Group May 1994 - Aug 1995Responsible for the financial success & marketing of two electronically published titles. Experience includes execution of email marketing campaigns as early as 1994.
Rich Kochman Skills
Rich Kochman Education Details
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Marketing & Economics -
Mba Coursework
Frequently Asked Questions about Rich Kochman
What company does Rich Kochman work for?
Rich Kochman works for Noodle
What is Rich Kochman's role at the current company?
Rich Kochman's current role is Chief Marketing and Partner Success Officer.
What is Rich Kochman's email address?
Rich Kochman's email address is ri****@****hoo.com
What is Rich Kochman's direct phone number?
Rich Kochman's direct phone number is +121241*****
What schools did Rich Kochman attend?
Rich Kochman attended University Of Maryland - Robert H. Smith School Of Business, The George Washington University School Of Business.
What are some of Rich Kochman's interests?
Rich Kochman has interest in Children, Education.
What skills is Rich Kochman known for?
Rich Kochman has skills like Analytics, Strategic Partnerships, Lead Generation, Online Marketing, Online Advertising, Digital Marketing, Product Management, Strategic Planning, Management, Start Ups, Sem, Email Marketing.
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