Rich Kochman Email & Phone Number

Potomac, Md, Us

United States

Noodle is the leading tech-enabled strategy and services partner for higher education. As Chief Marketing Officer I am responsible for Noodle's corporate marketing and leading the student marketing and recruitment efforts for our university partners.

Greater Philadelphia Area

Faculty member in the Education Entrepreneurship Program at University of Pennsylvania Graduate School of Education where I designed and built the Accelerated Marketing course. Other courses taught include Applied Marketing, Entrepreneurial Finance, Capstone.

Philadelphia, Pennsylvania, United States

After 5 years teaching Marketing, Finance, and Capstone in the Education Entrepreneurship Masters program, I was asked to serve as the program's Entrepreneur in Residence. In this role I provided a rich set of supplemental & complementary programming, connected students to industry practitioners, and worked with students to support the development of their ventures.

Washington D.C. Metro Area

Since 2015, Adaptive Consulting has provided successful growth strategies and tactics for over 60 different leading education organizations and universities while also supporting investors with business diligence to mitigate risk. With a constant focus on the bottom line and a customer centric view, Adaptive Consulting positively impacts all components of the revenue production cycle including:➢ go-to-market strategy➢ sales & marketing optimization➢ product-market fit➢ productizing data so it’s a strategic asset for the organizationAdaptive Consulting is built on Rich's rare blend of diverse, senior-level functional experience at industry leading companies and his deep domain expertise from having worked across all facets of the education ecosystem.http://adaptiveconsulting.co

Greater New York City Area

Developed the initial business model, financial plan, operational plan and go-to-market strategy for Noodle Partners - an innovative education services company disrupting the traditional OPM model. Hired key staff and secured initial client contracts within the first 6 months. Transferred day-to-day operations to the permanent team while staying on as a strategic consultant.

Washington D.C. Metro Area

Reporting directly to the CEO, recruited to operationalize, expand, and optimize data-driven marketing to meet aggressive growth targets. Direct responsibility for complete customer acquisition life cycle, BI strategy, and sales operations.

Washington D.C. Metro Area

Recruited to create, operationalize and head the Lead Generation, Data Operations & Analysis, and Sales Operations teams. Member of the executive team for 3+ years prior to successful IPO. Played key roles in expanding programs from 2 to 12 and driving a 4x revenue increase to almost $100M.➢ Doubled enrollments through marketing optimization, channel diversification and strategic partnerships while simultaneously improving cost of acquisition by 10%➢ Established roadmap for enterprise data warehouse and data mart saving thousands of hours per year while providing unprecedented levels of management insight & enabling predictive analytics.➢ Created, hired, and managed a Sales Operations & Analysis team providing data-driven, business management leadership to Sales resulting in 8%-10% year-over-year improvements in conversion rates and cost of acquisition.➢ Selected and rolled out an enterprise BI platform (Tableau) facilitating real-time reporting & data manipulation capabilities to over 120 active users across the organization.

Digital marketing consultant driving revenue & margin growth for advertisers, publishers, ad networks, and business services companies through data-driven approaches in marketing opimization, yield management, product development strategy and streamlined business operations. • Organized a top publisher’s disparate mobile assets into cohesive go-to-market advertising packages delivering over 300% year-over-year revenue growth.• Developed significant new revenue streams by selecting & integrating 3rd party vendors to monetize a website’s registration process and outbound emails.• Directed early stage product development, beta testing, and market evaluation for a new mobile initiative within an established service company.

Responsible for the P&L, global product management, and business operations across multiple business units including: • Search Engine Marketing (SEM) & Search Engine Optimization (SEO) agency services• Mobile advertising solutions - Third Screen Media• Quigo's AdSonar text link network• FeedPoint's data feed management platform• Affiliate lead generation

During 9+ years at AOL, half was spent in Marketing & Analysis roles on the ISP business (membership) while the other half was leading Yield Management & Inventory Operations teams for the digital ad sales business. My tenure culminated in a custom role driving key corporate initiatives for the CMO and COO. Hired originally as an Analyst, my tenure included several promotions through management and ultimately to Director.While on the ISP side of the business, I managed Marketing and Financial Analysis teams developing direct response & lifetime value ROI models, determining optimal budget allocations for acquisition marketing, establishing productionized reporting systems, and driving the testing protocol for loyalty & retention marketing efforts. In the digital ad sales group, I managed Inventory Optimization, Yield Management, and Reporting & Analysis groups to drive higher return on inventory and strategic insights for top tier clients.

Supported direct response marketing department of an affinity marketing insurance company.

Responsible for the financial success & marketing of two electronically published titles. Experience includes execution of email marketing campaigns as early as 1994.

Bs, Marketing & Economics

Mba Coursework