Rich Kraus Email & Phone Number

Santa Barbara, Ca, Us

Greater San Diego Area

Expert Business Advisor with hands-on B2B/B2C experience* Startups through growth stages and turnarounds* Assess industry trends and potential* SWOT analysis* Loan qualification and priortizing use of funds* Business advising/coaching* Overall business plan/strategy review and development* Financials review and recommendations* Customer acquisition costing, business development* Sales, marketing, branding* Licensing and franchising* Pre-acquisition due-diligence * Strategic partnerships, referrals, mergers, joint ventures* Preparing businesses for acquisition and maximizing valueThe CDC Small Business Finance is one of the largest non-profit 501(c)(4) mission & community-based lenders and service providers for small businesses in the US, 8 offices in CA and AZ. Over 40 years the CDC has loaned $18+billion in capital to Small Businesses, creating over 200,000 jobs, financed 11,000+ companies, provided $1.5 billion to the underserved minority, women and veteran-owned businesses, and delivered over 7,000 hours of business advisory services.

Southern California

• Responsible for sales & marketing for this rapidly growing provider of security & facility services.• Introduced CRM to ensure effective account tracking and increased accountability of sales team.• Initiated lead development programs including digital & telemarketing campaigns.• In April the sales team has already achieved 72% of annual goal.• Promoted to Executive VP after taking on and resolving numerous operational challenges.

Carlsbad, California

• Recruited by previous supervisor for this SaaS model to hospitality, coworking & executive suites.• Responsible for developing U.S. structure including; operations, sales, pricing and legal.• Developed network of 300+ business locations in U.S., Canada and Mexico.• Directed the U.S. operations to focus on hotels (vs. coworking) to generate revenue faster.• Helped bring three of the worlds five largest hotel groups to beta testing (currentlly underway).

Greater San Diego Area

• Responsible for special projects including the security of the Document Management Division.• Successfully completed intensive one year Six Sigma Black Belt training.• Drive continuous improvement through lean concepts.• Worked with key personnel to ensure compliance with HIPAA, PCI and NAID requirements.• Achieved ‘culture shift’ by setting expectations, implementing systems & injecting accountability.• Reduced “Security Matters” (i.e. breaches) by 37%.

Southern California

• Selected to develop this Document Management business by Kinko’s founder, Paul Orfalea.• Oversaw every facet of the company including: operations, sales/marketing and P&L.• Spearheaded digital marketing, pay per click (PPC) and social media to drive leads.• Identified and managed key operational metrics that directly resulted in increased profits.• Built exceptional team (drivers, sales, admin) with low turnover and common drive to succeed.• Negotiated the sale to CINTAS (ranked 520 by Fortune) with a strong 2700% ROI.

Irvine, Ca

• Key player on team that established Regus as the leading supplier of serviced offices in the U.S. • Teamed with sales & real estate to analyze markets, select locations and open with a 'fast start'.• Grew from 5 to 22 Centers over three states (California, Arizona, Texas) in 19 months. • Prepared for growth by establishing coworker development process & maintaining low turnover.• Surpassed $36 million sales goal by $4,017,000 and exceeded profit goal by $1,732,000.

Riverside, Ca

• Transitioned co-workers & operations of four companies into one cohesive region (post merger).• Implemented operational process and procedures that drove efficiency and reduce labor costs.• Reduced three key costs by 5% and exceeded $20 million annual revenue plan.• Ranked in top 7% nationally for sales growth, customer service & co-worker satisfaction.• Top Region in West for 1997 & 1998 based on Sales Growth, Customer Service & Profits.

Ventura, Ca

• Created sales program including; structure, strategy, compensation, materials & training. • Convinced leadership of the need for direct sales and pickup & delivery - executed program. • Introduced the strategy of target marketing which proved to be a key success factor. • Firmly established sales as an essential component of Kinko's marketing mix.• Grew the program to over 100 Account Managers generating over $21 million in annual revenue.

Bs Business Administration, Marketing

Mba

Activities and Societies: President, MBA Student Association