Rich Kulakowski Email & Phone Number

Phoenix, Az, Us

Teaneck, New Jersey, United States

Drive residential subscription growth, EBIT, NPS and CSATBuild and development of a new Sales/Retention team to support controllable revenue growthNew business, lost business and Net RMC heavy influencerAlign sales targets with operational objectives and strategic business plansMarketing and Sales strategic ownershipAcquisition and mergers supportBudgeting and fiscal performance ownershipAligning back-end systems to support continuous growthBuilding "Owner over employee" mindset to improve self-discipline and accountabilityStandardization and processes improvementEcommerce/SEO and online presence growth

Phoenix, Arizona, United States

Responsible for maximizing transactional revenues, customer and pricing retention, CSAT and NPS.Oversee Sales and Retention for Open Market Residential Waste/Recycling for the WM enterprise. Developed, driving and directing 70+ professionals, Budget and Forecast, Innovate and execute, Routine cadence with Sr. Leadership and ALTs-1.5m customers, $500+m rev- National Open Market Managers and DirectorsASD "Rich started with Waste Management in December 2017 as Manager for Open Market Residential (OMR) for our Four Corners Area. In this role, he expanded our open market footprint in the Area with innovative marketing initiatives and engaged new retention and pricing strategies to reduce customer churn. Rich attributes Four Corners’ successes to great partnerships and relationships with everyone from the front-line employees to the Area Leadership Team as well as cross-functional leaders from CE, Pricing and Communications.” In 2019, Rich, a Circle of Excellence winner, was promoted to Sr. Manager and added support of our Southern California OMR team. In 2020, he added our new Sales and Retention desk.  Identify opportunities with internal WM cross-functional teams and affiliate partnerships Prioritize online sales growth via organic SEO rankings and CSD Engage EBIT improvement projects at the area level (routing, pricing strategies) Enhance marketing strategies by area and competitive footprint Evolve the Tele-Sales model to include all areas Continue Discipline Growth practices with OMR Managers and Area Leadership teams Drive Revenues. pricing retention and reduce customer defectionRich wears many hats. However, his favorite role is "coach," working directly with agents to better their skills and drive results. He uses a method called, Tell, Show, Try, Do where he engages customers, then asks the agents to demonstrate their learnings while listening. Rich confidence, improves active listening by prioritizing the customer experience."

Phoenix, Arizona Area

Manage and oversaw production in the Four Corners and SoCal Competitive Market Residential vertical. Aligned and coordinated internal cross-functional teams and resources with Open Market Residential (OMR) objectives. Identified and drove increased penetration and growth of WM products through networking, creative marketing and sales strategies. Drove residential retention initiatives, coordinated and managed third party sales, and regional marketing efforts (online, radio and print marketing campaigns.) Developed and adjusted the Market Area OMR sales strategies including affiliate partnerships, D2D, direct mail, Ecommerce and call center initiatives including the development of the new Sales/Saves desk Q1 2020.

La, Ca

Top 1% Producer in sales and organizational volumeManaged and supported global sales teams achieving maximum production and customer retentionDirected and managed digital, direct mail, radio, television and print media advertising campaignsDeveloped a team of sales leaders that produced $2m/yearInternational trainer and recruiter

Phx, Az

Prospecting, Projections, Reporting, Relationship Management, Contract NegotiationProspected and engaged Senior leadership in Affiliate Partnerships. Top producer. Formed and maintained affiliate partnership relationships with large utilities and similar vertical corporations, to achieve record sales while expanding our footprint and residual returns. Our team added value to the relationship these companies have with their consumers through a concierge program in which their customers benefit from exclusive Affiliate pricing and offers only available to them through the Cox Communications Affiliate partnerships. The organizations received rewards for having introduced their customer (and/or employees) to our program and the Cox products and services their customers want and need. Our key area of focus were in partnering with companies in the Utilities and Moving-related verticals. I supported partnerships in the utilities, real estate, property management, home-inspection, non-profit and educational verticals. Affinity or Affiliate Marketing - An affinity marketing group is a group which has solid connections with a considerable number of like-consumers and has the potential to reach those consumers in a simpler and less costly way than typical marketing strategies. Affiliate Partnerships benefit the consumer by providing additional offers or discount opportunities while adding benefits to the partner company through adaptable financial incentive programs.Supported our agents and teams responsible for all sales activities, customer service and customer education through onsite visits, sales contesting and seasonal office celebrations.

Phx, Az

Managed production of 12 vendor companies (150 Direct Sales Agents.) Reduced expenditures (Cost Per Connect reduction of 30%) while driving positive KPIs. Drove penetration rates, expanded geo footprint, doubled DSR production and reduced agent turnover . Simplified turf management reducing confusion, driving efficiencies, improving NPS, VOC and CSAT, seasonal projections and territory management. Implemented new standards resulting in reduction of customer churn by 40% and improved compensatory integrity. Supported the organization through inspirational, inclusive and a servant leadership style that engaged teams and drove results. Success Factors: Being an effective communicator with strong interpersonal skills helped me to gain buy-in from our contract Door to Door teams through the W.I.I.F.M. approach and direct agent engagement. Agents became vested in selling the best customer solutions over the best compensated solutions resulting in happier customers and a higher NPS. This improved retention created higher compensation rates for agents who saw improved customer loyalties and referral rates.As a result of creating and implementing a new training curriculum, the T3 "Train the Trainer events" with Cox Partners, (formerly labeled as "Contractors") competitors began working together, respecting one another as peers and sharing business ideas and a heightened respect for one another. This culture shift drove our results and the successes we and our regional partners observed. We also observed a dramatic reduction in customer complaints, supporting our objective to create a long-term viable and respected solution for the Cox Direct Sales channel.

Phl, Pa

Agricultural chemical sales - Bulk herbicide & pesticide sales. Sold large scale Ag-Chem products to several hundred major N. American growers. Supported long-term relationships with open communications. Ensured regulatory responsibilities were communicated and understood.

Phl, Pa

Inside sales utility products - sold utility products to PHL area consumers, customer service and support

Bachelor'S Degree, Marketing

Activities and Societies: PSU Marketing Assoc - Treasurer, PSU Volleyball team, PSU Newspaper - Photographer, PSU Photography Club, Int..

Mba, Sales Management

High School Degree, High School Graduate 86