🚀🎉 Exciting News! 🎉🚀I’m thrilled to announce that I’m starting a new chapter as the NorthEast Regional Marketing Field Manager at RECOVER 180! It’s an honor and an amazing opportunity to join another incredible Lance Collins brand and an all-star team!🔥 Ready to hit the ground running—bringing my passion, energy, and hustle to the East 🚀!

Senior Brand Marketing Consultant with over 20 years of experience focusing on visibility/sales growth for new/emerging brands as a Marketing Contractor. Special focus in:- 360 Marketing strategy - Promotional Campaigns- Brand Design and Development - Event Logistics & Execution- Consumer Retail Behavior- Product Management and Branding

• Spearheaded brand visibility enhancement as an independent contractor• Provided expert digital marketing consultation• Generated high-quality leads, boosting company success• Elevated brand visibility, securing strategic partnerships that led to measurable company growth.• Drove the ideation and execution of forward-thinking partnership models, enhancing market positioning.

National Director of Field Marketing & Sampling - G FUEL - RTD (FMCG Beverage - Energy category) Created national brand ambassador teams to generate RTD energy drink sales and brand awareness. Led local, regional, and national calls and meetings weekly to share how marketing increased sales and brand awareness—implementation of regular recaps to share marketing success with CD distributors, partners, and GFUEL shareholders.Built 360 campaigns (field team, sales/distributor, pr, social) with major pro-E-Sports sports teams, Walmart, Kroger, and Albertson's chain accounts. Grew dynamic relationships with local celebrities, VIPs, TWITCH, Twitter, and I.G. influencers to promote the brand and generate excitement around campaigns while leading customers to purchase.•Planned and successfully executed red carpet event activations with our SONY and MARVEL partners – SPIDER-MAN “No Way Home” (Dec ’21) +THOR “Love & Thunder” (June ’22)•Executed brand launch and sampling event at Walmart Headquarters during shareholders' week (Bentonville, AR)

Life and business are all about taking risks. My co-partners and I took a leap of faith in the summer of 2020, opening a brick and mortar art gallery in the middle of the pandemic in a small seasonal beach town in NJ—a first for all of us. Now in 2021, I am thrilled to say that we are doing well and expanding. We will be releasing new lines of apparel/branded items for the holidays, focusing on E-commerce with our soon-to-be-launched websites. Extremely proud of our little team. The sky's the limit! #smallbusiess #entrepreneur #brandbuilding #taketheleap

CROOK & MARKER, an organic spiked & seltzer alcoholic beverage new to the market in 2019. using ancient grains and only organic ingredients. Created and promoted CROOK & MARKER, increased brand awareness and sales velocity through strategic 360 marketing campaigns focused on resort/luxury, hotels, and restaurants in the South Jersey area—increased Brand, visibility, and sales over four months.Archives success in S. NJ, executing:•Sales incentive programs at bars, restaurants, and special events •On-premise account visits - support w/ samplings + relationship building secondary activation - increase shelf space w/ new SKUs, end cap, shopper, etc.•Off-premise samplings/event support (i.e., TASTE of Philly, VIP/Top Chefs/restaurant events "FEASTivle," BEST OF PHILLY, top supported ON-BRAND events, etc. •Product Seeding - bar owner/buyers, local "Philalebrites/Influencers, celeb chefs, "Surprise + Delight missions, VIP drops - decision makers/needle movers)•Signature Cocktail creation for Menus - pop-up menus, specialty "promo" nights (w/ BAs or not) - top restaurants/bars/music venues - (premium locales) + special events•Ride & Drive-a-longs or Account visits w/ distributors open new accounts •Content creation - brand photography, videography, social media content, digital marketing integration•Other - Assets needed/Expected Results/KPIs/distributor support and data analysis

CORE Hydration is a premium bottled water that is ultra-purified and balanced with electrolytes and minerals to deliver your body’s natural pH balance of 7.4.•Company successfully exited to Keurig Dr Pepper for $525 million in 2018.Top achievements in this role include:• Played an integral role in helping the company go from $700K annual turnaround to more than $6.8M within one year with the acquisition of CORE Hydration from Keurig Dr. Pepper.• Created Best of Class campaign using 360 marketing strategies that progressed to set the example for rest of country.• Initiated conglomeration of a robust local influencer network that raised brand awareness and propelled the brand to be readily recognized as a component of a healthful and active lifestyle.• Led the implementation of weekly recaps to share success with our distributors, retail partners, and shareholders• Built collaborative campaigns with major pro sports teams, regional bloggers, fitness studio and gym owners, top fitness instructors, and IG influencers.• Provided comprehensive leadership, oversight, and direction to a marketing field team comprising seven field marketing managers and over 80 brand ambassadors across the East Coast.

Within this capacity, I oversaw creation and execution of consumer-facing events that represented best of class activations. I tailored local events in accordance with national campaign strategy and supported cross-functional teams in formulation of instructional aids for sales and marketing teams.Some of my most important accomplishments include:• Proved highly efficient in negotiating terms of 360 marketing campaigns across region, managing over 1.5K retail samplings and sponsorship opportunities.• Built a national marketing team in nine major cities, hiring, training, and managing more than 70 BAs, nine RMMs and region, all at the same time• Entrusted to ensure optimal performance of marketing collateral across nine major markets.• Ensured local field marketing activation aligned with national sales and distributor goals.• Recognized formally by senior management teams for excellence in marketing as 2010 recipient of NEURO Marketing STAR Award.

Here, I owned responsibility for overseeing development, execution, and management of campaigns for illy Coffee, Minute Maid Enhanced Beverages, and Coca-Cola. Guided and directed end-to-end recruiting and hiring processes for more than 45 brand ambassadors in coordination of warehouse bottles, coupons, and point of sale promotional items.A few of the most important results from these campaigns include:• Generated new consumers with launch of direct sampling opportunities at an array of special designs relying on both guerilla, conventional, and experiential marketing techniques.• Succeeded in distributing more than 500K premium giveaways through effective training of brand ambassadors

A few of the most important results from the campaigns I managed and executed include:• successfully executed brand marketing strategy for Verizon 411, Verizon Mobile, Philadelphia Eagles, and AOL Online brand awareness campaigns • Hired, Trained, and managed 40+ Brand Ambassadors/10 team leads• Managed the distribution of 100K samples/premium giveaways over a six-month marketing campaign that was extended• Executed weekly/monthly retail samplings and original/supported events with recaps/sales-focused data with photosAdditional clients: Jack Morton Worldwide, Eventive Marketing, Red Peg Marketing, FUSE Marketing, Havas Street, and Intersport

Hired by the president/CEO of international meeting planning and special events company to help increase their business brand awareness, development/sales, and marketing. Business Development:* Conduct research and generate qualified new business leads for BA Associates via industries that include but not limited to:Pharmaceutical, Hospitality, Financial, Hi-Tech, Entertainment, Medical, and TourismSales:*Includes following up and re-connecting with clients who previously used the meeting and event planning services of BA Associates to discussed future business opportunities *Generated new business by executing sales via closing qualified leads Marketing:* Increased visibility of BA Associates via strategic online sales/marketing strategies* Created and researched new networking opportunities for BA sales representatives for potential new client and lead generation

Some of my most important accomplishments include:• Successfully strengthened Honest Tea’s portfolio in their largest market (NYC) as their first field marketing hire• Exceeded all local, regional, and national sales/marketing initiatives with the newly created brand ambassador field team• Reported daily, weekly, and monthly recaps of guerilla/experiential sampling events• Created and executed multiple mobile sampling brand awareness campaigns across the South East region and nationally• Proved highly efficient in negotiating terms of 360 marketing campaigns across region, managing over 2K retail samplings and sponsorship opportunities nationwide. • Generated new consumers with launch of direct sampling opportunities at an array of special designs relying on both guerilla, conventional, and experiential marketing techniques.• Hired/trained/managed 50+ BAs to execute guerilla, in-store, and experiential marketing events in the Mid-Atlantic• Helped the company grow from $38 mil. to $50 mil. in one year. Honest acquired by COKE in 2011

NYC's Brand Product Manager for GM's 2008 CTS Cadillac

National Tour Manager/Marketing Manager for new Proctor & Gamble product - VAN's WARP TOUR 2007 - 47 cities in three months. 500K premium giveaways distributed to target audience.

Regional Brand & Product Manager (Experiential, Shopper, and Event marketing across the Greater New York area/East Coast)

Client Service Manager / Lead Generator Director

Sovereign Bank new product launch campaign - NYC

• Successfully managed and executed major campaigns such as Adidas, Red Bulls MLS, Atkins Bars, Showtime and HBO• Hired, trained, and managed 80+ Brand Ambassadors/10 team leads/three assistant managers• Managed the distribution of 200K samples/premium giveaways with multiple promotional marketing teams across NYC• Reported daily, weekly, and monthly recaps for clients with sales data and organic photographyAdditional clients: Jack Morton Worldwide, Eventive Marketing, Red Peg Marketing, FUSE Marketing, Havas Street and Intersport

Helped lead Men's Division at TOP FIVE boutique modeling agency. Booked male models in regional, national, and worldwide campaigns. DNA's "go-to" in-house photographer.