Richard Johnston Email and Phone Number
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I’m a strategic, data-driven leader dedicated to driving revenue through targeted marketing strategies, optimized customer experiences, and operational efficiency. With a career centered on aligning digital strategies with business goals, I bring a unique blend of system-building, team mentorship, and a strong commitment to growth through data-driven marketing and conversion optimization.𝐂𝐨𝐫𝐞 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬:1) 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐃𝐫𝐢𝐯𝐞𝐫: Skilled in implementing targeted, data-driven marketing strategies and optimizing experiences to boost conversion rates, driving measurable revenue growth.2) 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐨𝐛𝐥𝐞𝐦-𝐒𝐨𝐥𝐯𝐞𝐫: Adept at identifying opportunities for impact across digital channels, using data insights to refine approaches and enhance outcomes.3) 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫: Dedicated to enhancing user experiences through personalized strategies and seamless digital journeys that improve engagement and retention.4) 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐝𝐞𝐫 & 𝐌𝐞𝐧𝐭𝐨𝐫: Committed to empowering teams and fostering cross-functional collaboration, guiding teams to perform at their best and achieve aligned, impactful results.5) 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐫: Known for streamlining complex processes and aligning people, systems, and technology to maximize efficiency and scale growth.Driven by a commitment to turn vision into action, I bring clarity and structure to initiatives that drive revenue, improve customer experience, and meaningfully advance organizational goals.𝐒𝐨𝐦𝐞 𝐨𝐟 𝐦𝐲 𝐤𝐞𝐲 𝐬𝐤𝐢𝐥𝐥𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:★ User and Customer Experience★ Conversion Rate Optimization★ Product Management & Roadmaps★ Agile Methodologies★ Digital Analytics★ Digital and Social Media Marketing★ Web & UX Design and Development★ Program & Project Management
Blue Shield Of California
View- Website:
- blueshieldca.com
- Employees:
- 7908
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Blue Shield Of CaliforniaBlue Shield Of CaliforniaCalifornia, United States
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Vp Of Digital ProductBlue Apron Oct 2023 - May 2024New York, Ny, UsLed the Digital Product Management and UX teams, focusing on improving customer experience and platform performance. I collaborated across teams to align product development with business goals and implemented strategies to address customer acquisition, retention, and platform stability.Key Responsibilities:• Led the Digital Product and UX teams, overseeing product strategy and execution.• Worked cross-functionally with marketing, IT, customer service, and UX to ensure platform alignment.• Leveraged data insights to identify and implement product improvements.• Focused on optimizing the digital customer journey to enhance engagement and retention.• Partner with Culinary and Product Marketing to build a Menu Personalization strategy• Collaborated with leadership to align product development with long-term business goals.Note: With Wonder’s acquisition of Blue Apron, my role became duplicative in the new integrated company structure -
Director, Website & Digital StrategyTradeshift Apr 2022 - Oct 2023San Francisco, California, UsI led the Digital Strategy, unifying digital channels and aligning efforts across the organization. I focused on improving website performance, SEO, and user engagement while collaborating with internal teams to create a cohesive digital experience and optimize content for organic growth.Key Responsibilities:• Led the development and execution of a unified digital strategy across all channels.• Managed website performance, SEO, and paid search efforts to enhance user engagement.• Streamlined operations by consolidating digital channel activities under a single program.• Worked cross-functionally with marketing, product, and sales teams to align digital efforts with business goals.• Optimized the site’s information architecture and content strategy to improve organic visibility.• Collaborated with leadership to ensure alignment between digital strategy and long-term business objectives. -
Sr Director, Digital Strategy & Marketing OperationsExasol Apr 2021 - Oct 2021Nürnberg, Bayern, DeBuilt a digital and marketing ops team from the ground up while optimizing digital channels, martech systems, and go-to-market processes. I focused on aligning digital strategies with business goals and improving the user experience to drive growth.Key Responsibilities:• Led digital strategy and marketing operations, overseeing channel optimization and martech systems.• Built and managed a marketing team, including hiring and agency partnerships.• Developed and executed a cohesive digital experience, aligning channels and strategies with business objectives.• Streamlined go-to-market processes to ensure efficiency and cross-functional collaboration.• Optimized digital channels and content to improve user experience and drive organic growth.• Collaborated closely with leadership to align digital initiatives with long-term company goals.Note: Headquartered in Germany. Parent company decided to move all US-based business operations back to EMEA (Oct 2021). -
Director Of Digital Member ExperienceBlue Shield Of California Jan 2020 - Apr 2021Oakland, California, UsMy team owned end-to-end digital journey for the logged-in experience for members. My focus was on improving user engagement, optimizing product features, and streamlining processes to enhance the overall member experience.Key Responsibilities:• Led the Digital Member Experience team, managing the end-to-end digital journey for Blue Shield members.• Oversaw key features such as claims review, premium payments, and provider search tools.Streamlined processes to increase operational efficiency and improve member satisfaction.• Collaborated cross-functionally with product, IT, and customer service teams to deliver seamless digital experiences.• Implemented enhancements to drive member engagement and improve the user experience.• Partnered closely with leadership to align digital initiatives with overall business and customer experience goals.
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Director Of Integration And TransformationBlue Shield Of California Jan 2018 - Jan 2020Oakland, California, Us✪ Developed and implemented a strategy to integrate Care1st’s Product and Marketing teams into Blue Shield of California’s organizational structure, focusing on alignment across People, Process, and Technology.✪ Negotiated and secured funding for four different strategic initiatives totaling $6M✪ Developed and executed a human capital plan with a business case to optimize resource allocation for business operations
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Director Of Product & Marketing OperationsBlue Shield Of California Aug 2015 - Jan 2018Oakland, California, Us✪ Improved operational efficiency by 23% through talent realignment, strategic hiring to expand capabilities, and implementing sustainable organizational models for repeatable member engagement✪ Achieved a 77% reduction in issues in the second year by optimizing quality assurance processes and enhancing internal metrics tracking✪ Raised team's Great Place To Work score by 24+ points YoY, fostering a more collaborative and engaged work environment
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Sr Manager, Ecommerce MarketingStubhub Aug 2012 - Aug 2015New York, Ny, Us✪ Drove conversion by creating an engaging user experience for ticket discovery and purchase, collaborating with Product teams to develop features and optimize the conversion funnel. Established performance strategies, set objectives, and implemented site merchandising tactics. Led A/B testing initiatives and site optimizations to enhance the overall buyer experience✪ Key Highlights: Developed an A/B Testing program across Marketing & Product that increased YOYconversion by 18% by optimizing Landing Pages and the Shopping Cart funnel -
Director Of Ecommerce & OptimizationKodak Gallery, Inc Feb 2009 - Jul 2012Build a digital experience that drives engagement and conversion- Plan & execute the site marketing strategy to increase mobile app downloads, site conversion and product funnel conversion. Achieved 1MM downloads and 4.5 star rating for iPhone & Android App Stores.- Develop roadmap and drive creation of a mobile website to meet growing user expectationsfor a quality mobile site experience through iOS and Android operating systems and form factors- Define and drive site optimization plan, focusing on product conversion and top user actions- Own and manage the Merchandising Calendar to customize the e-commerce experience and optimize incremental revenue- Own and operationalize the Commerce Promotional Calendar which includes researching user data to inform decisions on products, level of promotion, & timing for domestic andinternational sites- Analyze, & report on web metrics with specific concentration on revenue, conversion, and product conversion flows- Plan and drive site optimization roadmap focused on product conversion and top user actions- Involved in the planning of the process flow for web operations and the development ofQuickBase for internal workflow processes to meet the needs of the overall work process(prioritizing projects by impact, time, & feasibility)- Led web development & QA teams focused on implementing marketing projects and ensuringoptimal end-to-end customer experience from channel to site to conversion- Led implementation of various tools for tracking user behavior & site optimization: OmnitureSite Catalyst and Test & Target, iPerceptions, Kiss Insights, Baynote
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Quicken Web Marketing LeaderIntuit Jul 2005 - May 2009Mountain View, California, UsLed a cross-functional team (Marketing, Web Development/QA) that owned the E2E Customer Experience including content & design strategy, merchandising, promotions, and site optimization- Define and drive Digital Marketing Campaigns to drive engagement and revenue- Develop and prioritize actionable and measurable plans for merchandising & a/b testing- Research and analyze web metrics used to inform decisions on web plansSr. Web Developer for Quicken- Lead development role for the Quicken and Quicken Health sites- Played a key role in not only the development of Quicken.com, while also using my business acumen to effectively develop Quicken.com in a way that would that would drive our marketing strategies. - Drove the implementation of Omniture SiteCatalyst and Test & Target that we used to increase insight into customer behavior, see conversion trends and run A/B Tests to analyze theories of customer behavior -
Web DeveloperBroad Daylight Jan 2000 - Jan 2004Edinburgh, Midlothian, Gb- Project managed the development of web-based application's maturation including upgrades to usability and new feature development- Determine user flow and information architecture for intranets, websites, and web applications- Planned and developed new product features as well as special customized integrations - Designed and implemented web-based product into high profile commercial web sites (i.e. SBC, Kodak, BellSouth, McDonalds)- Developed foreign language versions of product (14 languages)- Maintained product quality control and created all support/training documentation for the product- Managed a team of developers to effectively design and implement web based solutions from templates and customer specifications for high profile commercial web sites- Assisted web and engineering teams in the development and implementation of Corporate Web Site and other key internal and external web projects
Richard Johnston Skills
Richard Johnston Education Details
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California Polytechnic State University-San Luis ObispoBusiness Administration: Marketing Management
Frequently Asked Questions about Richard Johnston
What company does Richard Johnston work for?
Richard Johnston works for Blue Shield Of California
What is Richard Johnston's role at the current company?
Richard Johnston's current role is Blue Shield of California.
What is Richard Johnston's email address?
Richard Johnston's email address is mi****@****ion.net
What is Richard Johnston's direct phone number?
Richard Johnston's direct phone number is +125347*****
What schools did Richard Johnston attend?
Richard Johnston attended California Polytechnic State University-San Luis Obispo.
What skills is Richard Johnston known for?
Richard Johnston has skills like E Commerce, Web Analytics, User Experience, Omniture, Analytics, A/b Testing, Seo, Online Marketing, Cross Functional Team Leadership, Web Marketing, Web Development, Multivariate Testing.
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