Rich Mackey

Rich Mackey Email and Phone Number

Agency Ownler • Marketer • Instructor • Photographer @ Antidote 71
Rich Mackey's Location
Omaha, Nebraska, United States, United States
Rich Mackey's Contact Details
About Rich Mackey

In my more than 25 years years of marketing, I've learned a bit about building relationships, building brands, and connecting companies and products with the right audience.I have a collaborative and motivational management style with a record of building and retaining highly motivated marketing teams as well as strong business relationship development with internal partners like finance, sales, legal, compliance, and research. My experience has also helped me manage through the ups and downs with key agency partners leading to better working relationships and more effective integration.I tend to think through information and scenarios differently than most and have had tremendous success in identifying and implementing opportunities and strategies to build brand and increase sales through strategic planning and integrated marketing campaigns.Specialties: • Communication & Messaging Strategy • Integrated Marketing Programs • PR/Marketing Integration • Brand Development, Brand Positioning & Brand Advertising • Small Business Marketing Strategies & Tactics • Agency Relationships & Agency Management • Merchandising Planning • Retail Design • Contract/Price Negotiation • Marketing/Legal Collaboration • Social Media Strategy & Execution • Advertising Strategy & Production • Budget & Expense Control • Presentations & Training • Field Marketing Activation

Rich Mackey's Current Company Details
Antidote 71

Antidote 71

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Agency Ownler • Marketer • Instructor • Photographer
Rich Mackey Work Experience Details
  • Antidote 71
    President / Ceo
    Antidote 71 Jan 2016 - Present
    Sioux City, Ia, Us
    Our agency is focused on digital and traditional marketing, primarily working on proven lead generation campaigns for clients.
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  • Western Iowa Tech Community College
    Adjunct Instructor
    Western Iowa Tech Community College Aug 2019 - Present
    Sioux City, Ia, Us
    Courses:- Social Media Explored
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  • Rich Mackey Photography
    Owner/Photographer
    Rich Mackey Photography Jan 2012 - Present
    Omaha, Ne, Us
    Fine art, studio & candid photography with focus in the following areas: - Art - landscapes & macro photography - Studio - elegant product photographs that almost double as art - Candid - capturing the spririt and essence of a person, rather than a forced, posed image
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  • Morningside College
    Adjunct Professor
    Morningside College Aug 2020 - May 2024
    Sioux City, Ia, Us
    Courses Taught:• Digital Marketing• Advertising Campaigns
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  • Lpl Financial
    Vice President Corporate Communication
    Lpl Financial Sep 2014 - Feb 2016
    San Diego, Ca, Us
    Responsible for:- Development of corporate brand oversight and governance- Corporate web strategy and management- Corporate social media strategy, governance & management- Consumer marketing development and management
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  • Lpl Financial
    Vice President Marketing: Direct Marketing, Brand & Social Media
    Lpl Financial Feb 2011 - Aug 2014
    San Diego, Ca, Us
    Responsible for brand development and articulation as well as cross-functional advertising, direct marketing and social media strategy and execution encompassing both brand building and lead generation strategies and tactics.Integrated with cross-functional leads on digital, sales and marketing delivery for consistent, seamless messages to our audiences.
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  • Cricket Communications
    Sr. Director Consumer Marketing
    Cricket Communications Mar 2010 - Jan 2011
    Atlanta, Georgia, Us
    Title change due to shift in business model to multiple consumer brands and products. Continued to lead messaging strategy, advertising, agency management and merchandising efforts for Cricket business lines as well as brand development and integrated marketing planning for Muve Music. Additional major initiatives included:- Full brand redesign and relaunch throughout company and dealer network.- Development and implementation of a new social media program in partnership with new core agency to help build reputation and serve customers in emerging channels.
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  • Cricket Communications
    Sr. Director Marketing Communications & Promotions
    Cricket Communications Jan 2008 - Mar 2010
    Atlanta, Georgia, Us
    Continued focus on advertising, merchandising, retail design and brand marketing while adding increased responsibility for marketing promotion and offer development as well as field marketing integration to my duties. Through the added responsibilities, my team expanded from roughly 15 professionals to over 30. Completed a restructure of my new integrated team as part of broader organizational change, resulting in additional focus and oversight in key areas of business and continuing successful sales cycles and deeper integration company wide.
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  • Cricket Communications
    Director Of Marketing
    Cricket Communications Sep 2005 - Jan 2008
    Atlanta, Georgia, Us
    Led a team of ~15 marketing professionals focused on driving all advertising, merchandising and brand marketing efforts for the company, successfully bringing sales efforts back to positive customer growth numbers in my second quarter in the role.
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  • Element 79 Partners
    Account Director
    Element 79 Partners Jun 2004 - Sep 2005
    Chicago, Il, Us
    Account lead on Propel Fitness Water and Cricket Wireless accounts. Managed client relationship and account teams and partnered on marketing strategies that helped Propel meet all sales goals while extending the brand to a new audience tier; Helped return Cricket to positive customer and top line revenue growth, ultimately leading to client bringing me in house as Director of Marketing.
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  • Ogilvy & Mather
    Account Supervisor
    Ogilvy & Mather Oct 2000 - Jun 2004
    New York, Ny, Us
    Brand management for Craftsman tools; Oversight for marketing activities for the tool and fitness departments at Sears; Partnered with Creative Director and Media team to drive successful first season of product and marketing integration with Extreme Makeover: Home Edition.
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  • Redstone Communications
    Sr. Account Executive
    Redstone Communications Sep 1998 - Oct 2000
    Omaha, Nebraska, Us
    Account service for various retail, automotive and e-commerce clients.
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  • Pappas Telecasting Companies - Kptm
    Marketing Specialist
    Pappas Telecasting Companies - Kptm Sep 1997 - Sep 1998
    Omaha, Nebraska, Us
    Direct client sales of television advertising.
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  • Bass Advertising
    Account Executive
    Bass Advertising Aug 1995 - Sep 1997
    Sioux City, Ia, Us
    Writer, account executive, media planner/buyer and new business acquisition that helped double agency billings over the course of my tenure.
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Rich Mackey Skills

Integrated Marketing Marketing Strategy Small Business Marketing Communication Strategy Strategic Marketing Consultancy Brand Development Advertising Advertising Production Social Media Marketing Social Media Strategist Photography Digital Photography Candid Photography Event Photography Food Photography Multi Cultural Marketing Programs Merchandising Strategies Retail Packaging Design Cross Promotions Product Naming Agency Relationship Management Contract Negotiation Copywriting Cause Marketing Collaboration Marketing Marketing Legal Collaboration Budget And Expense Control Media Strategy Agency Search Strategic Communications Strategic Partnerships Cross Functional Team Leadership Social Media Strategy Strategic Planning Marketing Communications Marketing Management Creative Strategy Brand Management Management Corporate Branding Direct Marketing Lead Generation Digital Marketing Email Marketing Leadership Business Development

Rich Mackey Education Details

  • Morningside University
    Morningside University
    Corporate Comm/Business-Marketing

Frequently Asked Questions about Rich Mackey

What company does Rich Mackey work for?

Rich Mackey works for Antidote 71

What is Rich Mackey's role at the current company?

Rich Mackey's current role is Agency Ownler • Marketer • Instructor • Photographer.

What is Rich Mackey's email address?

Rich Mackey's email address is rm****@****ess.com

What is Rich Mackey's direct phone number?

Rich Mackey's direct phone number is +130373*****

What schools did Rich Mackey attend?

Rich Mackey attended Morningside University.

What skills is Rich Mackey known for?

Rich Mackey has skills like Integrated Marketing, Marketing Strategy, Small Business Marketing, Communication Strategy, Strategic Marketing Consultancy, Brand Development, Advertising, Advertising Production, Social Media Marketing, Social Media Strategist, Photography, Digital Photography.

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