Richard Mangum
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Richard Mangum Email & Phone Number

Principal Analytics Consultant and Founder at Kraken Data
Location: Australia 14 work roles
1 work email found @krakendata.com LinkedIn matched
✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Work email r****@krakendata.com
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Current company
Role
Principal Analytics Consultant and Founder
Location
Australia
Company size

Who is Richard Mangum? Overview

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Quick answer

Richard Mangum is listed as Principal Analytics Consultant and Founder at Kraken Data, a with 3 employees, based in Australia. AeroLeads shows a work email signal at krakendata.com and a matched LinkedIn profile for Richard Mangum.

Richard Mangum previously worked as Principal Analytics Consultant/Founder at Kraken Data and Senior Implementation Consultant at Maxis Digital.

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Email format at Kraken Data

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{first}@krakendata.com
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Profile bio

About Richard Mangum

I’ve had the privilege to work with some of Australia’s and the world’s biggest brands to help them plan and implement their measurement strategies.With experience in web development for conversion, usability, accessibility and SEO, I have a well-rounded understanding of both what works online as well as how to measure and test initiatives. As a Digital Analytics Association certified Analyst and a qualified Adobe, Google and Webtrends Analytics consultant, I can help design measurement solutions that are well thought out and actionable.

Listed skills include Web Analytics, Accessibility, User Centered Design, Internet Standards, and 45 others.

Current workplace

Richard Mangum's current company

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Kraken Data
Kraken Data
Principal Analytics Consultant and Founder
Australia
Website
Employees
3
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14 roles · 24 years

Richard Mangum work experience

A career timeline built from the work history available for this profile.

Principal Analytics Consultant And Founder

Australia

Principal Analytics Consultant/Founder

Current

Melbourne, Australia

Kraken Data provides the resources and expertise to drive your revenue growth through conversion rate optimisation and digital analytics.I am a Digital Analytics Association Certified Web Analyst (1 of only 4 in Australia), with extensive experience implementing analytics solutions across websites, intranets, mobile apps and web connected (IoT, OTT) devices. Strengths include: • Measurement Strategies • Analytics Implementations • Analytics platform administration • Ad conversion tracking • Dashboards and visualisations • Data AnalysisI provide analytics and related consulting to Kraken Data's clients across a variety of platforms and industries.

Jul 2017 - Present

Senior Implementation Consultant

Melbourne, Victoria, Australia

Providing expert analytics implementation services to some of Australia's largest companies across commerce, finance, travel and telecommunications.Notable Clients:• Coles• Nab (National Australia Bank)• Qantas• Jetstar• Telstra

Feb 2020 - Apr 2022

Principal Consultant, Apac

Melbourne, Australia

Consulting at Webtrends gives me the opportunity to work with some of the world’s largest companies across industries and countries. The engagements vary from strategic consulting through to presentations, solution design, implementations, training and data visualisation. I am the technical lead for APAC working with both Sales and Professional Services. Technology demonstrations for sales meetings.Responding to RFPs.Website and Mobile App optimisation through a/b/n & multivariant testing.Digital Measurement Solution Design & implementation.Strategic Analytics Consulting.Website Analytics and Visitor Warehouse implementations.Email Re-marketing .Analytics measurement and strategy.Website/Mobile App/IoT measurement strategy and design.Technical lead for APAC region.Product specialist for sales meeting.Staff management.Conversion Rate Optimisation through AB/Multi-variant testing and Personalisation/Targeting.Present’s Club 2013 – only consultant to receive this award for 2013.Multiple Services Star awards (Quarterly based performance award for outstanding work).Complex implementations for multiple industries.Advanced tagging development removing the need for custom tagging by developers. Trusted adviser to clients.Advanced Data interpretation, visualisations and presentation.Extending reporting solution with automated dashboards.Building client relationships based on value and trust.Certified trainer.

Jan 2010 - Jul 2017

Director/Web Developer

Melbourne, Australia

As a web developer I have worked to produce ecommerce and Wordpress based CMS websites for Honda Motorcycles and Power Equipment and various small businesses. The purpose of this business is to create high quality websites that are aesthetically pleasing, functional and maintainable. My focus has ranged from technical solution design through to content and information architecture.

Oct 2008 - May 2012

Lead User Interface Developer

Melbourne, Australia

At Oakton I was the company's Senior User Interface Developer. I worked as Lead UI Developer on projects for Telstra (Telstra consumer & Telstra Business), GE Money and Toyota.Developed frameworks for developers to implement accessible, standards based code for platforms such as IBM WebSphere Portal 6.1, IBM Websphere Commerse 7, BEA Weblogic Server, Oracle Universal Content Management (UCM).Training:-IBM WebSphere Portal-BEA Weblogic Server-Oracle Universal Content Management (UCM).

Jan 2009 - Jan 2010

Web Consultant

Honda Mpe
Jun 2008 - Dec 2008

Senior Producer

Sportal Australia

This was a multifaceted role where I performed account management, project management, solution design/ business analysis for local and international clients including Vodafone Australia, Sky News, PA Sports (UK).

Oct 2007 - Mar 2008

Website Manager

Camberwell

Analysed, proposed and implemented solutions for the continual improvement of echoice.com.au. Staying at the forefront of technology to keep the company’s online presence growing, which was recognised at the Australian Mortgage Awards, by winning the Most Effective Internet Presence. Working with external companies to deliver high quality solutions and drive web traffic. Providing IT solutions to business needs from internal and external means. Planned key business strategies.Role and Achievements• In 2006 eChoice Home Loans won “Most effective internet presence” in the Australian Mortgage Awards.• Oversaw a visitor increase of 580% during my employment.• Relaunched the new website which I built and project managed while managing external graphic designers and journalists.• Continually optimised the site for search engines.• Designed and ran user centre design labs.• Project management for internal and external projects.• Performed analysis on site performance • Designed, measured and reported on A/B tests continually for 3 years (1 a month ~ 36 tests)• Managed newsletter production and saw subscriber list grow 300%.• Created a confidential project for major company initiative, where I designed technical architecture and built an online application. I was also part of the steering committee.• Managed contractors remotely to ensure work was completed to specifications.• Negotiated with an external financial services company to plan and deliver a co-branded web site.• Technical infrastructure design for new business departments• Worked in alignment with the Marketing division to ensure the businesses marketing needs were in line with the online strategy

Oct 2004 - Oct 2007

Web Developer

Object Consulting

UI development to government standards

2003 - 2004 ~1 yr

Web Developer

Curriculum Corporation
Feb 2002 - Jun 2002
FAQ

Frequently asked questions about Richard Mangum

Quick answers generated from the profile data available on this page.

What company does Richard Mangum work for?

Richard Mangum works for Kraken Data.

What is Richard Mangum's role at Kraken Data?

Richard Mangum is listed as Principal Analytics Consultant and Founder at Kraken Data.

What is Richard Mangum's email address?

AeroLeads has found 1 work email signal at @krakendata.com for Richard Mangum at Kraken Data.

Where is Richard Mangum based?

Richard Mangum is based in Australia while working with Kraken Data.

What companies has Richard Mangum worked for?

Richard Mangum has worked for Kraken Data, Maxis Digital, Webtrends, Real Web, and Oakton.

How can I contact Richard Mangum?

You can use AeroLeads to view verified contact signals for Richard Mangum at Kraken Data, including work email, phone, and LinkedIn data when available.

What skills is Richard Mangum known for?

Richard Mangum is listed with skills including Web Analytics, Accessibility, User Centered Design, Internet Standards, Javascript, Css, Html, and Php.

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