Kraken Data provides the resources and expertise to drive your revenue growth through conversion rate optimisation and digital analytics.I am a Digital Analytics Association Certified Web Analyst (1 of only 4 in Australia), with extensive experience implementing analytics solutions across websites, intranets, mobile apps and web connected (IoT, OTT) devices. Strengths include: • Measurement Strategies • Analytics Implementations • Analytics platform administration • Ad conversion tracking • Dashboards and visualisations • Data AnalysisI provide analytics and related consulting to Kraken Data's clients across a variety of platforms and industries.

Providing expert analytics implementation services to some of Australia's largest companies across commerce, finance, travel and telecommunications.Notable Clients:• Coles• Nab (National Australia Bank)• Qantas• Jetstar• Telstra

Consulting at Webtrends gives me the opportunity to work with some of the world’s largest companies across industries and countries. The engagements vary from strategic consulting through to presentations, solution design, implementations, training and data visualisation. I am the technical lead for APAC working with both Sales and Professional Services. Technology demonstrations for sales meetings.Responding to RFPs.Website and Mobile App optimisation through a/b/n & multivariant testing.Digital Measurement Solution Design & implementation.Strategic Analytics Consulting.Website Analytics and Visitor Warehouse implementations.Email Re-marketing .Analytics measurement and strategy.Website/Mobile App/IoT measurement strategy and design.Technical lead for APAC region.Product specialist for sales meeting.Staff management.Conversion Rate Optimisation through AB/Multi-variant testing and Personalisation/Targeting.Present’s Club 2013 – only consultant to receive this award for 2013.Multiple Services Star awards (Quarterly based performance award for outstanding work).Complex implementations for multiple industries.Advanced tagging development removing the need for custom tagging by developers. Trusted adviser to clients.Advanced Data interpretation, visualisations and presentation.Extending reporting solution with automated dashboards.Building client relationships based on value and trust.Certified trainer.

As a web developer I have worked to produce ecommerce and Wordpress based CMS websites for Honda Motorcycles and Power Equipment and various small businesses. The purpose of this business is to create high quality websites that are aesthetically pleasing, functional and maintainable. My focus has ranged from technical solution design through to content and information architecture.

At Oakton I was the company's Senior User Interface Developer. I worked as Lead UI Developer on projects for Telstra (Telstra consumer & Telstra Business), GE Money and Toyota.Developed frameworks for developers to implement accessible, standards based code for platforms such as IBM WebSphere Portal 6.1, IBM Websphere Commerse 7, BEA Weblogic Server, Oracle Universal Content Management (UCM).Training:-IBM WebSphere Portal-BEA Weblogic Server-Oracle Universal Content Management (UCM).

This was a multifaceted role where I performed account management, project management, solution design/ business analysis for local and international clients including Vodafone Australia, Sky News, PA Sports (UK).

Analysed, proposed and implemented solutions for the continual improvement of echoice.com.au. Staying at the forefront of technology to keep the company’s online presence growing, which was recognised at the Australian Mortgage Awards, by winning the Most Effective Internet Presence. Working with external companies to deliver high quality solutions and drive web traffic. Providing IT solutions to business needs from internal and external means. Planned key business strategies.Role and Achievements• In 2006 eChoice Home Loans won “Most effective internet presence” in the Australian Mortgage Awards.• Oversaw a visitor increase of 580% during my employment.• Relaunched the new website which I built and project managed while managing external graphic designers and journalists.• Continually optimised the site for search engines.• Designed and ran user centre design labs.• Project management for internal and external projects.• Performed analysis on site performance • Designed, measured and reported on A/B tests continually for 3 years (1 a month ~ 36 tests)• Managed newsletter production and saw subscriber list grow 300%.• Created a confidential project for major company initiative, where I designed technical architecture and built an online application. I was also part of the steering committee.• Managed contractors remotely to ensure work was completed to specifications.• Negotiated with an external financial services company to plan and deliver a co-branded web site.• Technical infrastructure design for new business departments• Worked in alignment with the Marketing division to ensure the businesses marketing needs were in line with the online strategy

UI development to government standards