Rich Mchale Email & Phone Number

Greater Pittsburgh Region

Member of a nimble team translating the marketing vision for this rapidly growing company dedicated to providing innovative solutions for infrastructure development, financing, construction and operations needs.

Greater Pittsburgh Area

As a member of a global team, I directly supported executives, including the CFO, Chief Administrative Officer, Chief Risk Officer, Chief Audit Executive and Global Head of Operations, with internal communications strategies to explain business strategy, implement successful change and drive results with 50K employees and other targeted stakeholders. Thrived in fast-paced and ambiguous environment, including crisis situations.• Generated employee awareness and enthusiastic feedback about quarterly earnings results with CFO video series.• Developed and delivered a multi-year communications campaign to help employees understand why the firm established six strategic growth locations, consolidated other offices and invested to improve the employee experience.• Drafted numerous intranet articles that exceeded average company engagement metrics for views and comments.• Recognized by CEO and CAO for articles and announcements explaining corporate travel policy changes.• Collaborated with leadership and cross-functional teams, enabling operating strategies, sales of businesses, strategic partnerships and leadership changes with integrated communication plans.• Planned and executed town halls, achieving attendance and employee feedback goals.

Greater Pittsburgh Area

Led a team in developing and executing comprehensive communications and change management strategies for a global transformation of finance processes and operations. Directly supported the firm’s CFO and finance leadership team.• Increased employee alignment with CFO’s priorities using creative messaging and approaches for town halls, announcements, and recognition.• Powered successful employee engagement events across all regions with creative promotions.• Led sponsors and volunteers to deliver annual Finance Mentoring Program for 5 years, improving value and impact with events, executive speakers, and new volunteers.

Greater Pittsburgh Area

Analyzed and consolidated content from more than 20 intranet sites into one global intranet serving the 14,000 employees of Bayer MaterialScience AG (now Covestro), Leverkusen, Germany.

Greater Pittsburgh Area

Led planning and execution of employee communications for +$4 billon (Fortune 500) specialty retailer with +25,000 employees and +450 stores in 42 states. • During the 2008-2009 financial crisis, planned and executed a series of town hall meetings for the CEO to reassure corporate employees about the company’s stability and strategy. Post-event surveys found positive attitudes among more than 90% of associates.• Created employee awareness and alignment with the company’s renewed “Customers First!” strategy with an all-employee print newsletter. Eighty-five percent of field District Managers were “highly satisfied” with this communications tool.• Conceived and executed a change communication plan that supported a successful HR employee self-service project.

Greater Pittsburgh Area

Developed and executed a strategy to consolidate and improve +$4B company’s customer-facing product websites in North America. Also developed communications to explain the company’s eBusiness strategy, tools and services to employees and customers.• Identified and eliminated maverick Web projects and spending, streamlined inefficient processes and systems, established budgets, aligned investments to business goals, and brought new value to the Web channel via metrics, reporting and lead generation.• Improved key business and product search engine rankings to the top 10 results with search engine optimization.• Over four years, the strategy increased traffic to the company’s websites by more than 700 percent and achieved customer self-service goals, while also cutting costs.

Greater Pittsburgh Area

Advised business unit leaders and management teams on marketing communications strategy and executed the plans. • Generated industry-leading share-of-voice for Bayer’s products and technologies in U.S. trade media: IndustryWeek, Design News, Modern Plastics and Chemical Week.• Recognized for contributions to a $2.5 billion business acquisition and integration.