Rich Melcher Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, California, United States

Championing Digital Accessibility and Section 508 Conformance at Naval Information Warfare Systems Command (NAVWAR)

Greater San Diego Area

Provide graphic, web, and UX design and strategy consulting services.

Greater San Diego Area

mdesignworks.netProvide strategic consulting and design services for clients including marketing firms, graphic design firms, architecture / urban planning firms, military and defense industry contractors, cultural institutions, political action organizations, professional associations, and small businesses. Range of services includes:Strategic consulting: development/implementation planning; create/evaluate process flows; conduct needs analyses; lead group brainstorming and design critiques; develop branding / identity systems; develop social influence messaging.Digital and User Experience (UX) design: websites; landing pages; HTML emails; advertisements; social media graphics; media kits; slide presentations.Print design: business and marketing collateral (business cards, brochures, advertisements, posters, etc.); infographics; signage; event / tradeshow environments and collateral.

Greater San Diego Area

As part of a multidisciplinary team, design and coordinate production of print and digital collateral supporting on-brand messaging for clientele in the natural resource and transportation infrastructure sectors.Categories of design projects included: project / agency correspondence; logos; infographics; maps (roadways, rail system, transit system and stations, and infrastructure / utilities); wayfinding systems; brand standards.Digital design: website assets; mobile application assets; HTML emails; advertisements; social media graphics; broadcast graphics; slide presentations.Large-format print design: trolley and bus wraps; code-compliant road and wayfinding signage; apparel / promotional items; posters; vinyl banners; presentation / meeting exhibits.Small-format print design: advertisements; reports; utility bill inserts; stickers / decals; postcards; newsletters; brochures; award certificates; business cards / envelopes / letterhead; RFQs / RFPs.

Solana Beach, Ca

Performed critical role supporting all facets of award-winning landscape architecture firm’s marketing and business development efforts. During my tenure, in 2012, the firm achieved its best business development performance in its 23-year history.Business development / acquisition: researched, monitored, and briefed senior management on new business opportunities; maintained and presented business development spreadsheet; led biweekly (web-based) business development meetings for firm’s multiple locations; designed and coordinated production / logistics for RFQs / RFPs; designed exhibits and presentations for project interviews; drafted contracts.Marketing: copywrote project overviews, press releases, and submissions for awards and publications; edited and archived digital imagery; designed promotional booklets and postcards; art directed project photography and website redesign; updated website content.

Greater San Diego Area

Designed and coordinated production of promotional and marketing collateral for architecture / urban planning firm.Digital design: designed / coded / maintained website; created slide presentations.Print design: developed templates and standards for RFQs / RFPs, reports, and award submissions; created large-format meeting exhibits.Design-related responsibilities: cataloged / maintained digital image archive; photographed architectural models and project sites; assisted with construction of architectural models; trained (up to 25) staff for effective Adobe Creative Suite workflow and specific operations within individual CS programs.

Greater San Diego Area

Designed a series of eight educational signs to be installed along a trail adjacent to a section of a reclaimed/restored creek. Design process included researching and illustrating scientific concepts, developing a system for consistent presentation of bilingual copy (English/Spanish), and presenting prototypes to both City of San Diego staff and community groups.

Bachelor Of Science Degree, Graphic Design, 4.0

Activities and Societies: Member, AiCA - SD chapter of AIGA (The Professional Association for Design).Graduated with 4.0 GPA (.

Certificate, Front End Web Developer 1 (Https://Sdce.Edu/Job-Training/Computers/Front-End-Web-Developer), Received "A" Grades In All Three Courses Of The Program.

Course content included UX/UI methodologies for research, prototyping, testing, and design, as well as extensive work coding to the latest.