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Leading Diageo's charge in creating transformative customer experiences, my role as Consumer Experience Lead blends strategic design and digital innovation. Collaborating across departments, we've successfully modernized consumer interaction, ensuring a seamless journey across digital and physical realms.With a solid foundation in web analytics and user experience design, our team has pioneered initiatives that have significantly enhanced customer engagement and satisfaction. Every project is an opportunity to embed Diageo's vision into our global digital commerce strategies, driving growth and forging stronger connections with our customer base.
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Innovation And Genai ManagerHsbcLondon, England, Gb -
Consumer Experience Lead - D2C Digital Commerce & OmnichannelDiageo Jul 2023 - PresentLondon, GbAs the Experience Design - Global Capability Lead at Diageo, I lead global experience design initiatives, driving strategic projects to enhance customer engagement and satisfaction. My role involves integrating web analytics, digital transformation, innovation, and design systems to ensure data-driven and modernized design solutions. By collaborating with various departments, I strive to create a cohesive and impactful customer experience across all digital and physical touchpoints. -
Global Experience Design LeadDiageo Jun 2021 - Jun 2023London, GbSuccessfully spearheaded the development of a comprehensive product design system for DiageoOne B2B, Prototype and launch of The bar.com, fostering consistency and efficiency across the platform. Implemented Agile methodologies to enhance collaboration and accelerate product delivery. Conducted in-depth user research to identify customer needs and inform design decisions, resulting in a highly intuitive and user-centric solution.
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User Experience & Design Programme LeadDiageo Oct 2018 - Jun 2020London, GbDeveloping the overarching user-centered design approach across all internal programmes, applications and processes.
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Senior Portfolio ManagerBrilliant Basics Jul 2017 - Oct 2018Seattle, Wa, Us- Managing UX & Design engagement and delivery, as part of large-scale($20M) digital transformation project- Focused on creative excellence, client growth, and leveraging innovation. - Strategic thinking and consultation on major brands (telecoms, retail, Agric, energy, fintec) -
Service Delivery LeadBrilliant Basics Jul 2016 - Jun 2017Seattle, Wa, Us-Overseeing delivery across multiple accounts and deliverables-Managing a team of 5 Project Managers and support team -Creating modern digital delivery practices and reporting methodolgies to maintain delivery risk and issues
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Programme ManagerFjord Nov 2015 - Jul 2016London, England, GbRBS Programme experience transformation for MortgagesManaging creation and delivery of £1M contracts Integrating design and delivery teams with Agile methodologies for financial services -
Client Service Lead(Contract)Method Jul 2014 - May 2015Charlotte, North Carolina, Us- Delivering innovative digital/physical product and service design projects- Managing requirements, budgets and schedules for strategic projects with clients- Business development of key clients including pitch development -
Senior Creative Producer/Product Manager(Contract)Tag Worldwide Aug 2012 - Jul 2014- Developing integrated campaign based digital solutions- Creating strategic road maps and digital transformation visions for clients - Overseeing teams and projects from pitch to delivery, managing internal teams and external suppliers
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Snr Project Manager(Contract)Akqa - Nike+ Jun 2012 - Jul 2012San Francisco, Ca, UsWorking on Nike+ digital experiential campaign for delivery in Japan -
Project Director - Human Machine InterfacesImagination Sep 2011 - Jul 2012London, GbManaging a programme of work based on automotive digital experiences Developing User Centred Design approach with clientsManaging specifications and requirements for multiple projectsManaging 2D and 3D digital design projectsInitiating and delivering creative digital vision -
Senior Producer Social MediaBbc Feb 2009 - Sep 2011London, England, GbTrialling social geolocation features to contentManaged integration and rollout of Facebook, Bebo and Twitter to radio networks.Create and deliver Campaign based social media strategies.Development of AV content for training hard to reach audiences Drive best practice for social media across BBC radio networks and music events.Development of personalised BBC Radio 1 homepage solution.Creation of and roll out of Live Conversation solution(Cover it live) using SMS, in page comments, Twitter and social media sites.Development of mapping mash-ups for BBC Glastonbury web site. -
Senior Development ProducerBbc Jul 2008 - Feb 2009London, England, GbSocial Media and ArchiveManaging first internet voting solution for BBC Three programme with Endemol Uk.Integration and development of social media white label solution for BBC.co.uk.Development of BBC Archive programme catalogue to new web portal.
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Project ManagerBbc Jul 2006 - Jun 2008London, England, GbAgile Project Manager for User Experience and DesignManaging design requirements gathering from Senior BBC Stakeholders.Detailed Critical Path Analysis for managing pan supplier dependencies.Managing delivery from external and internal resources.
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Projects ConsultantFreelance Jan 2006 - Jun 2006Setting up a SME including all operational, financial and governing activities.Head of Production and technical management for Festival Youth Arts.Event Manger for Festival of Youth arts Trafalgar Square Event.
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Senior Development ManagerApple Pie Enterprises Ltd Jan 2004 - Jun 2006Created and delivered a £0.5m, 3 year community project for ODPM.Developed key partnerships and sustainability funding. Delivered two community radio stations including digital transmission.
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Technical Project Manager Mobile LcdSony Electronics Jan 2000 - Dec 2003San Diego - Us | Tokyo - Jp, UsProject managed 8 custom TFT LCD design for Sony Ericsson, Nokia, Siemens and Motorola. Managed a European technical team of 6 engineers with critical path templates.Reported at worldwide quarterly Marketing meetings with Sony board members division directors on Technology roadmaps. -
Application EngineerAnders Electronics Plc Dec 1997 - Dec 2000Managed technical solutions for integration of displays and processors.Created all documentation and web customer support.
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Silicon Wafer Testing EngineerPhilips Sep 1995 - Sep 1996Amsterdam, Noord-Holland, NlEindhoven - Testing Engineer, Placement yearWafer testing of Digital Compact Cassette(DCC) heads.Introduced new testing procedure to clean room manufacturing process.
Richard Morland Skills
Richard Morland Education Details
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Northumbria UniversityOptoelectronic Engineering & Laser Physics -
Thomas Rotherham CollegeGeneral Studies
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Birkdale Preparatory SchoolGcse'S
Frequently Asked Questions about Richard Morland
What company does Richard Morland work for?
Richard Morland works for Hsbc
What is Richard Morland's role at the current company?
Richard Morland's current role is Innovation and GenAI manager.
What is Richard Morland's email address?
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What is Richard Morland's direct phone number?
Richard Morland's direct phone number is +44*****
What schools did Richard Morland attend?
Richard Morland attended Northumbria University, Thomas Rotherham College, Birkdale Preparatory School.
What are some of Richard Morland's interests?
Richard Morland has interest in Technology, Social Media, Planning, Stakeholder Management, Agile, Creativity, Basic Html, Health, Photoshop, Children.
What skills is Richard Morland known for?
Richard Morland has skills like Digital Strategy, Experiential Design, Agile Methodologies, Digital Media, Social Networking, Social Media, Html5, User Interface Design, User Experience, Microsoft Office, Basecamp, Jira.
Who are Richard Morland's colleagues?
Richard Morland's colleagues are Yogesh Kumar Arora, Sue Graham-Cutts, Kristine Barbara, Roshan D'souza, Arjun Varma, Victoria Lorandi, Fatima Naseer.
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