Passionate about wide UX and all things digi-physical / tactile / passive / user-centric. A solver and a builder at heart, I genuinely love problem solving and crafting experiences that seamlessly traverse multiple channels and media, and where possible building out experiences into the physical space. I'm a details oriented person with a creative mind and a hunger to constantly improve and innovate. I believe in one simple rule - less, but better. Alright I pinched it from Dieter Rams, but it's a powerful guiding principle.