Richard Sherman Email & Phone Number

Durango, CO, US

At Modality, we're passionate about empowering therapists and mental health organizations to not just fill their client books, but to also establish themselves as leading providers in the mental health field. We achieve this by crafting compelling and engaging online presences that resonate with both current and prospective clients.Our services are.

• BSL Group, Inc. was founded to provide holistic wrap-around services, strategic overflow support, and fractional marketing and compliance leadership to founders of Web3 and Crypto startups. The company recently pivoted.
• Guide market-driven, strategic pivot towards equity crowdfunding business model.
• Shepherd corporate wind-down and restructuring to accommodate crowdfunding pivot including HR, financial, and corporate governance priorities.
• Create all new brand elements, visual identity system, website design and content, and marketing materials for the new BSL Portal and its online properties.
• Collaborate with and manage internal legal team and coordinate with outside partners and regulators, securing approval of the BSL Portal by the U.S. Securities and Exchange Commission (the SEC) and Financial Industry.
• Spearhead mentorship opportunities and represent BSL in professional and industry groups.

• Overhauled all Operations, HR, and Finance functions focusing on scalability, clarity, and efficient delivery of positive outcomes.
• Structured and implemented written and verbal performance management, with annual performance reviews, goal-setting, performance indicators, quarterly target updates, and monthly 1:1 meetings.
• Created and managed company-level financial projections, including revenue targets and sales quotas required to meet established goals.
• Managed auditing and improvement process for prior company accounting, with streamlined processes for ongoing accounting, HR compliance, billing, and receiving.
• Collaborated with each team to clarify and communicate policies and systems.
• Represented BSL Group as administrative point of contact for all clients, partners, and vendors, facilitating streamlined and transparent collaborative communication.

• Created consistent brand messaging for all BSL Group products and services, and created marketing and sales materials consistent with the BSL brand.
• Developed lean, content-first marketing strategy, establishing thought-leadership through subscription email newsletter content using Substack platform.
• Established long-term partnership strategy based on co-marketing efforts and coordinated all co-branded webinars, speaking engagements, and press materials; jointly created assets and event marketing with partner.
• Collaborated with sales and product teams to create memorable brand exposure at MidwestCon 2023, brokering title sponsorship and VIP prominence for BSL Group.
• Directed all marketing and growth functions for BSL Group

​​I help passionate people change the world for the better. Creative problem-solving, product strategy, UX design, MVP development, prototyping, and design/development built to make an impact.

• Built to support sustainability initiatives at ski resorts and surf tourism operators, STOKE (the Sustainable Tourism and Outdoors Kit for Evaluation) is the world’s first sustainability certification body with.
• Created ski and surf resort STOKE Certified Status credential marketing strategy, including social good and social impact marketing campaigns, event series, on-premises certification marketing and STOKE web app/website.
• Joined STOKE founders during on-site pitches/info sessions with sustainability leadership teams at Winter Park Resort, Arapahoe Basin Ski Area, and Aspen Snowmass.
• Worked with STOKE leadership to identify ski industry-specific sentiments about climate and sustainability used to develop targeted project and marketing strategies.
• Lead user research & user experience (UX) strategy, incorporating interviews, numerous stakeholder workshops and ongoing user feedback.
• Designed, developed, and launched STOKE's online ski and surf operator sustainability certification platform using an enterprise no-code development platform with custom coded enhancements to payment processing.

• Birds on Broad, LLC provides housing and roommate matching for the Temple University area in Philadelphia, PA. The app offers powerful tools to renters and listers alike, simplifying and streamlining management of.
• Worked with Birds on Broad leadership to develop tangible business objectives and led product strategy and user research to qualify market fit.
• Led multi-day remote workshops to develop target user personas and create the core brand strategy, visual identity framework, content and messaging strategy, and product launch social media templates.
• Developed a search engine optimization (SEO) and social media lead-generation strategy and built target user persona-focused landing pages with platform backend integration.
• Created and managed a flexible iterative prototype-to-production product development plan.
• Leveraged 36 ongoing user interview participants to iteratively improve the app and maintain strong renter and landlord platform satisfaction.

San Diego, California, US

• Made by Grizzly, Inc., an independent creative agency in San Diego, CA, focuses on brand-first marketing and impactful storytelling. Grizzly supports clients with a small team of strategists, designers, developers, and.
• Set overall creative, technical, and strategic direction for all new and ongoing web projects.
• Introduced and managed long-term leadership accountability and business strategy activation.
• Pitched and won new client accounts.
• Hired and managed all senior and junior developers, and provided technical insight to all other hiring and staffing decisions.
• Led development and ongoing maintenance of enterprise WordPress multilingual framework used by 18 agency clients as of April 2018.

San Diego, CA, US

• Creative Mornings, Inc. is a breakfast lecture series for the creative community. CreativeMornings San Diego (CMSD) was founded in 2015 and has hosted 100+ free events for 300+ creative professionals each month.
• Secured local small- and medium-sized business in-kind donations and lead partnership and event fundraising 2017 - 2018.
• Led day-of speaker and event coordination of vendors and volunteers for 46 events over 4 years.
• Organized, planned, secured funding for, and led day-of event coordination for CreativeMornings San Diego’s community appreciation gala in 2018, hosting over 200 VIPs, speakers, and key community contributors.
• Contributed to speaker outreach and vetting for 24 events in 2017-2018.

Marketing and brand strategy, web design & development, and support for 35 clients in Real Estate, Medical/Dental, Financial and other sectors.

US

Responsible for designing web properties and producing high-quality front-end code for local and regional clients in Manufacturing, E-Commerce, and Government.