Richard Parr Email & Phone Number

Kirk Sandall, Gb

Wakefield, England, United Kingdom

Develop and execute comprehensive digital marketing strategies aligned with business objectivesCreate and manage digital marketing budgets and forecasts.Plan and manage campaigns across multiple channels= PPC, Programmatic, Demand Gen, PMAX, Display Optimize performance marketing campaigns to meet KPIs like ROI, CPA, and CTR.CRO program development and implementationMarketing Automation and contact strategy development Digital proposition developmentWeb development and maintenance management, including the development of integrations with the group's CRM platforms.

Yorkshire And Lincolnshire

¦ Digital Marketing Consulting ¦ PPC ¦ SEO ¦ Social Media Marketing ¦ Campaign management | CRM and marketing automation implementationTransformation Coaching Practice

Hull, United Kingdom

Development of digital marketing strategies for the group's brands. Performance managing external marketing agencies. Development and implementation of local marketing plans for depots.

Development of omni-channel marketing strategy. Working with the sales team to build an effective ABM marketing programme. Website rebuild and optimisation, together with Pillar content marketingcampaigns.

Doncaster

Leading the development of the Bmarketing and communication strategies for the Key Accounts, Motorcycle and Core divisions.Establishing the companies first B2C digital acquisition strategy.Working with cross functional stakeholders to launch a customer retention marketing programme.Setting up a customer insight and research programme.Working with the senior team to create a new dealer service proposition.Establishing a corporate communications strategy including the setting up of a new communication team.Establishing a B2B dealer contact marketing programme including managing the annual Hospitality marketing programme.Establishing a thought leadership PR programme.

Leeds, United Kingdom

Leading a team of six in the development and delivery of the Digital Marketing strategy in line with the 3 year business plan.Successfully grown visitor volumes for the last four years. 2011 to 2012 has seen a 4 fold increase in visitors and a doubling of sales.

Nottingham/ North East

Managed the online team in the delivery of monthly shape plans for the WCF brand. Delivered the monthly PPC, SEO, Affiliate marketing and Display targets 22 times out of 24 months.Launched “Its Perfect for you” brand/values” programme both internally and externally.Managed media agency to deliver annual acquisition marketing activities. Managed budgets of £9m a year. Key media channels used were: Online, TV, DM and email

Delivered the P & L targets by increasing the retail sales margin from 15% to 29% in two years. Multi channel marketing of a 300+ range of retail goods including Phones, Mobile phones, Personal Computers, Electricals, White goods, Furniture, Gardening, DIY & Home FurnishingsSet up first online team for the retail division who delivered sales through PPC, Direct Mail and SEO

Nottingham, United Kingdom

Developed enterprise level brand strategy “Welcome One World” leading an internal brand management team and an external brand development agency.Rebranded the Welcome Finance operation, worked with the management board to develop a new proposition based on customer service values

Nottingham, United Kingdom

Delivered the B2C marketing strategy for Ewbanks Mail Order and Travel plan brandsMerchandise catalogue marketing, Invigorated the marketing campaigns by building impactive sales promotions. Set up NPD program- marketing new mobile phone and home computing lines.

B2C CRM marketing program managementB2B Sales force marketing

Business Studies Degree, Business, Management, Marketing, And Related Support Services

Activities and Societies: Played for the state championship winning soccer team during the 1990-1991 seasonRoomed in whiteface

Education record